Beike has always adhered to the principle of doing difficult but right things, and believes in "long-termism", which is very much in line with the spirit of Northern Malaysia.
Haruki Murakami, a writer who has run more than 30 marathons, once said, "In long-distance running, if there is any opponent that must be defeated, it is the past self." ”
Runners are looking forward to beating their past selves, and North Malaysia is also celebrating its 42nd edition with cheers. However, this day, tens of thousands of runners, like the title sponsor Shell, have been looking forward to it for a whole year.
In the 2023 Beijing Marathon, Beike appeared as the title sponsor for the second time. Last year, North Malaysia and Beike joined hands for the first time to help tens of thousands of runners break through themselves and challenge their limits. This year, Beike once again named the Beijing Marathon, and once again joined hands with the Beijing Marathon, known as the "national horse", to continue to move forward on the journey of "long-distance running".
Beike has always adhered to the principle of doing difficult but right things, and believes in "long-termism", which is very much in line with the spirit of Northern Malaysia.
Shell's Chief Public Affairs Officer Lin Tao (first from left) attends the firing ceremony
The road is long and resistant, and the "run" is coming
This year's Northern Malaysia is highly anticipated.
In the early morning of October 29, with the crisp sound of the starting gun, 30,000 runners set off from Tiananmen Square on a long-lost 42-kilometer journey.
This year's North Marathon started in Tiananmen Square and finished at the Landscape Avenue in the Olympic Central Area. According to Dai Qijun, general manager of the Zhongao Road Run, on the basis of continuing the classic route of previous years, the track has been optimized and upgraded, reducing the turning and turning points of the track after 39 kilometers, which will help runners create good results.
The Shell Cheerleaders cheered for the contestants on the spot
Beijing Lianjia, as a direct brokerage brand under Beike, has laid a good front stop for this event.
Before the start of the run, Beijing Lianjia has set up more than 110 community running groups, which are distributed around parks in various districts of Beijing, and running enthusiasts can choose the nearest community running group to join. Beijing Lianjia also held a series of activities such as a 5km healthy run, a Lianjia community run, and an online solicitation to warm up for the North Malaysia and provide the majority of runners with exclusive participation quotas for the North Malaysia.
In order to help runners get a better sports experience, Beijing Lianjia has also set up community sports supply stations in stores for a long time to provide materials and services such as drinking water, emergency medicines, emergency charging, and item storage. During the preparation period, participants can go to the store at any time to rest and replenish.
After a battle of faith and physical strength, elite Deresa Geleta Ulfata from Ethiopia and Vibian Chepkirui from Kenya won the men's and women's championships in 2:07:41 and 2:21:57 respectively. China's Chen Tianyu won the 7th overall result and the domestic men's championship with a time of 2 hours, 08 minutes and 11 seconds, which is not only the best result for domestic runners in the history of North Malaysia, but also the third best result in the history of Chinese marathon.
Zuo Donghua (first from right), Chief Human Resources Officer of Beike, presented awards to the top three winners of the men's competition
Shell running group, taking the lead
This time, Beike also sent an "official running team", including agents, engineers, rental housekeepers, renovation foremen, and so on.
Li Juan is the senior general store manager of Beijing Lianjia Cuiwei Zhongli store, and she joined Lianjia in 2008 when Beijing hosted the Olympic Games. In the past 15 years, Li Juan has been shortlisted for Beijing Lianjia Elite Club many times, won the 4th place in the first Beijing Real Estate Brokerage Industry Service Skills Competition in 2019, and is the winner of the Capital Labor Medal in 2023.
Li Juan started running in 2019, and in the past four years, Li Juan has run 2 full marathons and 2 half marathons, with the best time in the whole marathon being 4 hours 13 minutes and the half marathon being 1 hour 56 minutes. This time, Li Juan set a new marathon record with a time of 4 hours 07 minutes.
Li Juan, senior comprehensive store manager of Beijing Lianjia Cui Wei Zhongli store
Xu Haiyang is a buying and selling broker at Beijing Lianjia Soho Times Store, and joined Lianjia after graduating in 2011. In the past 12 years, Xu Haiyang has been shortlisted for "winning family affection" twice, he has thrived with the real estate brokerage industry, and has also settled down in Beijing, married and had children. In 2014, Xu Haiyang participated in the Beijing Half Marathon for the first time, and in the past 10 years, he has participated in more than 10 marathons.
Xing Yanling is a trading agent of Beijing Lianjia Shihuabo County Store, he is a soldier, in November 2015, Xing Yanling, who retired from the army, joined Lianjia under the introduction of a friend.
From college to being a soldier, Xing Yanling has always had the habit of running. In May 2021, Xing Yanling ran the Miyun Half Marathon for the first time and started the process of running a marathon. In 3 years, he ran 5 marathons, with a best time of 3 hours, 13 minutes and 56 seconds, and this year, Xing Yanling made a breakthrough in North Malaysia and achieved an excellent result of 2 hours and 50 minutes.
Xing Yanling, a trading broker at Beijing Lianjia Shihuabo County Store
Do the hard but right things together
Since the first session in 1981, the Beijing Marathon has witnessed the glorious course of reform and opening up for more than 40 years, and has also inspired generations of runners to challenge themselves.
A 42-kilometre track with an unattainable finish line requires runners to persevere and not lose their rhythm. Just like marathon runners who have to take on the 42-kilometer challenge, Beike is also deeply involved in an industry that requires long-term endurance and cannot win quickly.
This year marks the 5th year of Shell's existence. In August 2020, under the leadership of Zuo Hui, the founder of Lianjia, Beike became the "No. 1 Residential Service Platform in China", with a market value of US$42.213 billion.
Zuo Hui once said in a letter to investors: "We have a natural aversion to taking shortcuts, and doing difficult but correct things is the way to success that we understand and believe." We have experienced difficult periods of 'no-yield' periods, and then we have seen long-term growth and positive feedback from consumers, which has reinforced this belief. ”
The industrial Internet is characterized by a very long cycle, and it is normal to not see returns for a long time.
Beike is the only transactional platform in the real estate agency industry that can achieve large-scale supply and demand matching, and it is not easy to standardize data and processes, and it takes a long time to invest in infrastructure, forming a potential energy gap in quality and efficiency over the years, and then it can be horizontally covered. The categories in this industry are small but large, and the tracks such as housing sales, leasing, and home improvement are scattered and difficult, which requires the platform to have enough faith and patience.
Over the past five years, Beike has done a lot to improve customer experience and solved many pain points in the transaction track: transparent transactions, real listings, online, ACN, contract center, etc. However, Peng Yongdong, chairman and CEO of Beike, believes that these are far from enough, and there is still a lot of room for improvement in order to realize the "dream of living in peace" for customers.
In July this year, Beike was upgraded to "one body and three wings", and the "Beihaojia" business line was added on the basis of brokerage, home improvement and Huiju.
"One" is still a real estate brokerage, with ACN as the cornerstone, making housing transactions no longer difficult, improving customer experience as the core, aiming to promote the healthy ecology of the industry, and is the most important business segment of Beike.
"Three wings" refers to the whole outfit, Huiju, Bei Haojia business. The whole business line, corresponding to the home improvement business, aims to promote the reengineering of the home improvement industry, improve the customer experience and the efficiency of the service provider, and let the love warm home, and the Huiju business line, corresponding to the leasing business, the purpose is to make rental a way of life, make the asset management manager a long-term career, and help the service provider to double the efficiency. The purpose of the establishment of Beihaojia is to start from the customer's thinking, build good products and services, and promote the upgrading of the supply side of housing.
Peng Yongdong explained that housing has come from the era of shortage, and "whether it is available" and "whether it is enough" is no longer the core issue now, and "whether it is good or not" is the key.
Shell has adhered to "long-termism" along the way, and the four business lines have arduous tasks. As Peng Yongdong said in his open letter "Climbing the Second Mountain, Blowing the Assembly Call" released in July, "Beike's different teams all start from the same origin and are inspired by the same thing - to strive for the 'safe residence' of consumers, the 'happy work' of service providers, and the 'growth' of fellow travelers." ”
epilogue
The "difficult but correct" and "long-termism" practiced by Beike complement each other with the spirit of perseverance and never giving up marathon running.
Marathons are notoriously hard sports, and many runners must be believers in "long-termism". On the business battlefield, long-termism is particularly valuable. Enterprises that have been running for more than 20 years on the residential service track, like a marathon runner, have experienced ups and downs, ups and downs, hardships, cheers and successes, all engraved on the journey monument of the shell.
Perhaps, being a business and a brand is more like a marathon, and what is needed is endurance rather than explosiveness. Beike will usher in the next five years, as Peng Yongdong said: "The real estate industry has changed from a high-speed growth to a more quality-oriented and service-oriented era, which contains possibilities and challenges, which prompts us to 'climb the second mountain'." ”