On March 18, 2024, at the HONOR Spring Flagship New Product Launch Conference, HONOR unveiled an AI-enabled all-scenario strategy, defined the four-layer AI architecture of intelligent terminals, and led the transformation of device-side experience. Among them, the HONOR Magic6 Ultimate, as the top flagship of the HONOR Magic series, has once again broken through the boundaries of science and technology, bringing the technical strength of flagship phones to a new level, achieving the ultimate image, screen, battery life, communication, performance and AI experience, providing consumers with a higher-end product choice for the pursuit of ultimate innovation and excellent quality.
Adhering to the two-wheel drive product development concept, HONOR insists on improving user experience with leading technology and constantly exploring new heights of technological innovation. The HONOR Magic6 series brings consumers innovative experiences such as HONOR Hongyan Communications, second-generation Qinghai Lake batteries, HONOR Giant Rhino Glass, SLR-level HONOR Eagle Eye Camera, HONOR Oasis eye protection technology, and Magic OS. The Honor Magic6 Pro has been awarded the DXOMARK 2024 Image, Battery, Display, Audio, and Security certifications, and is ranked first in the DXOMARK Imaging overall score with a score of 158.
The new HONOR Magic6 Ultimate will bring more stunning aesthetic design, ultra-dynamic Eagle Eye camera, and HONOR King Kong Giant Rhino Glass to bring consumers the ultimate experience.
Technology paints the beauty of China's mountains and lakes, and the HONOR Magic6 series presents a unique aesthetic design
As the flagship of leading technology, the HONOR Magic6 series subverts the traditional design, on the basis of inheriting the family's iconic central image module design, drawing inspiration from the concept of the universe and heaven and earth, using the classic pillow-shaped image module to break through the single design language of the circle, and draw inspiration from the magnificent mountains and rivers of China, using modern technology to interpret the new aesthetic charm and new color matching, fully demonstrating the scientific and technological idealism of HONOR.
The new flagship product Honor Magic6 Ultimate released this time is more luxurious and atmospheric in terms of appearance design, drawing design elements from the Qilian Tianchi where the lake waves are like mirrors, with Liuxi ribbons, double stitching and high-end craft leather patterns, full of power and very elegant;
Leading the flagship image, for the first time in the automotive industry, it brings a DSLR-level ultra-dynamic eagle-eye camera
The HONOR Magic6 series brings a newly upgraded SLR-level HONOR Eagle Eye camera system, which achieves a larger dynamic range, stronger light sensitivity, stronger farsightedness, and better dynamic vision, enabling fast capture to achieve a comprehensive evolution and wonderful experience of all focal lengths and scenes. Among them, the HONOR Magic6 Pro equipped with the DSLR-level HONOR Eagle Eye camera system has achieved the industry's best telephoto capture effect, and is the only mobile phone in the industry that supports both fast capture and background blur, and both the main camera and telephoto focal length capture have a bokeh effect. Based on the Honor Eagle Eye's wonderful capture function, it can automatically adjust the appropriate exposure and shutter time by intelligently identifying the scene, so as to capture the wonderful moments of a specific scene, so as to realize what you think and shoot what you shoot.
For the first time in the industry, the HONOR Magic6 Ultimate is equipped with an image sensor based on LOFIC horizontal overflow capacitive technology, which increases the photoelectronic capacity by 900% and finally achieves a dynamic range of 15EV, leading the mobile phone industry to discover a new direction of image discovery. The HONOR Magic6 Ultimate is also equipped with a 1200-point LiDAR array focusing system, which supports leading 60FPS focus detection, and a three-in-one focusing solution that synthesizes auxiliary phase and contrast focusing modes to achieve a single-lens reflex-level focusing experience, allowing the mobile phone industry to achieve single-lens reflex-level omnidirectional motion capture for the first time, helping users easily seize every wonderful moment in life.
Leading the flagship screen, Glory King Kong giant rhino glass is more resistant to fall and wear
The HONOR Oasis eye protection screen equipped with the HONOR Magic6 series applies a new screen concentrating technology to achieve an industry-leading level of 1600nits global peak brightness and 5000nits HDR peak brightness. For the first time in the industry, the global low-power LTPO display technology of domestic screens has been realized, and any brightness can be reduced to an ultra-low refresh rate of 1Hz, and it also brings the first full-screen AOD display capability on the Android platform.
The HONOR Magic6 series also supports industry-leading 8T LTPO and 360Hz overclocking synchronous display technology, which not only makes the pixel brightness more uniform and accurate, but also brings a significant improvement in screen smoothness, combined with 360Hz overclocking synchronous display technology, to achieve a breakthrough in smooth touch experience. As a continuous leader in eye care technology, the Honor Oasis eye protection screen also supports five Oasis eye care technologies, realizing industry-leading 4320Hz PWM zero-risk dimming, natural light-like eye protection, sleep aid display, hardware-level low blue light, natural color display and other functions, and has passed the TÜV Rheinland global eye care 3.0 certification and the VICO A+ visual comfort test of the China Bidding Institute.
In addition, the HONOR Magic6 series is also equipped with HONOR Giant Rhino Glass, based on the second-generation nano glass-ceramic technology, providing 10 times the drop resistance, while the HONOR Magic6 Ultimate Edition goes one step further, equipped with the new HONOR King Kong Giant Rhino Glass, which coated the new high-hardness and wear-resistant material silicon nitride explored across the border through the original laminated design of up to 4000+, which can achieve 10 times the scratch resistance while ensuring light transmission.
Leading the flagship communication, Honor Hongyan Communication brings innovative mobile phone direct connection satellite services
Communication has always been Honor's advantage, and the Honor Magic6 series is equipped with a newly upgraded self-developed RF enhancement chipHONOR C1+, which achieves a greater breakthrough in antenna performance, increasing antenna transmission revenue by up to 41% and antenna reception revenue by up to 51%, even in weak signal scenarios such as basements and basements, it can also achieve fast network return;
In addition to the standard version, the HONOR Magic6 Pro and Ultimate are also equipped with an innovative architecture and better experience for mobile phone direct satellite communication technology solution: HONOR Hongyan Communication, which has the fastest satellite connection speed in the industry to date, and makes satellite communication better signal and longer battery life. Honor Hongyan Communication also supports the ability to use real-time voice calls from satellite calls for 8 minutes or send 16 two-way text messages in ultra-low power extreme scenarios, further increasing consumers' sense of security.
Leading the flagship battery life, the whole system is equipped with the second-generation Qinghai Lake battery to achieve all-weather long battery life
The HONOR Magic6 series is equipped with a newly upgraded second-generation Qinghai Lake battery, a new self-developed energy efficiency enhancement chip HONOR E1, and a new self-developed energy efficiency enhancement chip, combined with the HONOR Dujiangyan power management system, through the combination of software and hardware, to achieve intelligent charging and discharging and low-temperature enhancement, bringing consumers a full-scene, all-weather long battery life experience, so that users can have more opportunities to use their mobile phones to contact others or deal with emergencies in harsh environments and extreme scenarios.
In addition to the standard version with a 5450mAh battery that supports 66W wired and 50W wireless superfast charging, the other variants of the Honor Magic6 series are equipped with a large 5600mAh battery capacity, and also support 80W wired and 66W wireless superfast charging. In addition, the Honor Magic6 series also increases the degree of freedom of wireless charging and the wireless charging range by 70%.
The performance and system of the flagship bring a smooth and intelligent user experience
MagicOS 8.0, a breakthrough AI-enabled operating system launched by the HONOR Magic6 series, opens a new paradigm of human-computer interaction based on intent recognition in mobile phone operating systems, and brings consumers a self-developed 7 billion parameter device-side platform-level AI model and a magically intelligent experience. Based on the multi-mode decision-making engine, the new iconic interactive function "HONOR Any Door" allows various cross-application operations to be directly targeted with a single drag, the "Smart Film" function, based on the semantic understanding capability of large models, can automatically edit the user's intention to understand the user's intention by describing the requirements in one sentence, and the "Smart Capsule" function, relying on the low-power mobile platform and HONOR's unique eye tracking control technology, intelligently comprehends the user's every step of the intention and realizes the global reach of cross-applications.
The HONOR Magic6 series is equipped with the third-generation Snapdragon 8 flagship chip, as well as the self-developed energy-efficiency enhancement chip HONOR E1, the self-developed RF enhancement chip HONOR C1+, and independent secure storage chips, as well as the breakthrough operating system MagicOS 8.0, which is deeply enabled by AI, to bring users a top-notch imaging and gaming experience, a high-quality and smooth communication experience, and a safe and secure Internet experience.
The conference also brought Honor's first AI PC - HONOR MagicBook Pro 16, which inherits the excellent DNA of HONOR HUNTER, with both a thin and light body and gaming performance. Through platform-level AI to empower notebooks in an all-round way, the HONOR MagicBook Pro 16 is equipped with AI intelligent search, HONOR OS Turbo 3.0 technology, HONOR LINK Turbo technology, AI document summarization and other capabilities and functions. It is powered by up to an Intel Core Ultra 7 155H processor and up to an NVIDIA GeForce RTX 4060 laptop GPU for up to 140W gaming-grade performance.
The HONOR MagicBook Pro 16 weighs 1.79kg, is available in two newly designed colors, Cloud Ni and Night, and is equipped with an industry-leading 3K high-resolution LCD screen, supporting HONOR Oasis eye care technology, and is also the world's first spatial audio notebook on the Windows platform. Honor MagicBook Pro 16The first sale exclusive price starts at 5999 yuan, and the pre-sale will be opened in all channels on March 18, and the first sale will be officially launched on March 22.
In addition, the Honor Band will also join forces with JD to take the lead and JD Little Rubik's Cube to bring you the Honor Band 9 co-branded limited edition, so stay tuned.
The standard and Pro versions of the Honor Magic6 series are currently on sale, with prices starting at 4399 yuan. The new Honor Magic6 Ultimate Edition debuted at this press conference provides two colors: Sky Dome Purple and Ink Rock Black, 16GB+512GB, 16GB+1TB The prices of the two storage capacity versions are 6999 yuan and 7699 yuan respectively, and the pre-sale will be opened at 21:08 on March 18, 2024, and at 10:08 on March 22, it will be officially sold in Honor Mall, major authorized e-commerce stores, Honor experience stores, and authorized retail stores.