[March 18, 2024 Beijing time] On March 18, HONOR officially released a new AI-enabled full-scenario strategy in the domestic market at the spring flagship new product launch conference, launching a platform-level AI-empowered, human-centric cross-OS experience, a new human-computer interaction based on intent recognition, and a series of smart devices such as the HONOR Magic6 Ultimate, HONOR Magic6 RSR Porsche Design, and AI PC HONOR MagicBook Pro 16 that resonate and innovate with the global industry chain.
It is worth mentioning that as early as MWC, HONOR won the GLOMO Best Product Award in MWC2024 for its outstanding innovation and experience of the Honor Magic V2 RSR Porsche design, as well as its outstanding AI performance at the platform and system level. The release of the new product and the announcement of the AI-enabled all-scenario strategy further demonstrate Honor's leading position in the global technology field, as well as its determination and strength to combine China's excellent industrial chain resources with global innovation.
At the press conference, Zhao Ming, CEO of Honor Device Co., Ltd., said: "Honor is building platform-level AI, which is the underlying core capability of Honor to lead this AI revolution and build an AI experience for consumers in the future. Honor's thinking and practice on AI will lead the entire industry chain. We firmly believe that by steadily building the advantages of the underlying technology, combining China's industrial chain with global innovation, and using open and closed competition, we can bring breakthrough hardware innovation and better user experience.
Honor is a submarine that has reached the deep sea of AI, bringing a new human-computer interaction revolution
As early as 2016, Honor began to deploy AI, and for the first time in the industry, it proposed the concept of mobile phone AI, released the Magic Live intelligent system, opened the door to mobile phone artificial intelligence OS, and laid the foundation for the formation of human-computer interaction for intent recognition;By 2022, on MagicOS 7.0, Honor has built platform-level AI, which is a further exploration of human-computer interaction for Honor intent recognition. Seven years of exploration and industry-leading forward-looking have brought Honor to the forefront in the field of mobile AI technology. At this press conference, Honor unveiled a new AI-enabled all-scenario strategy, clearly demonstrating Honor's new AI strategic architecture.
At the press conference, Honor's AI strategy divides the AI of smart terminals into four layers, that is, the first layer uses AI to enable cross-system integration, allowing different operating systems to make decisions through AI, and realize seamless connection and data sharing between mobile phones, tablets, PCs and other devices; The fourth layer is the device-cloud collaboration of AI, which presents the application of the network AI large model.
As one of the earliest terminal manufacturers to deploy AI, HONOR has always adhered to the value concept of "openness and win-win", and led a new trend of global scientific and technological cooperation through continuous innovation. The platform-level AI built by Honor empowers different devices, including mobile phones, tablets, laptops, wearable devices, and other cross-device and cross-OS platform-level AI capabilities, making open operating systems such as Android, Windows, and IoT into an overall ecosystem. It is precisely because of Honor's leading ideas and strategies that it has attracted world-class AI companies such as Microsoft, Qualcomm, Intel, and NVIDIA, who are willing to share their best technologies, capabilities, and innovations, and work with Honor to promote the development of "platform-level AI", so that Honor has the strength of an open ecosystem to fight against a closed ecosystem, and gain an experience that is comparable to or even surpasses that of a closed ecosystem.
Of course, the strength of Honor AI is inseparable from continuous technology cultivation and investment, so far, Honor AI R&D expenses have reached 10 billion, and AI patent achievements have exceeded 2,000. With the support of platform-level AI, the multi-model ecosystem uses AI-driven cross-system collaboration and interaction, which can enable devices and applications of different systems to quickly identify and understand user intentions, bring a leading experience to mobile phones and AI PCs, truly introduce AI to the PC side, build a new PC interaction mode, and enter a new era of AI PCs.
Resonating with the global industrial chain, Honor leads the all-round rise of domestic mobile phones
In addition to leading the AI strategy, Honor is also in a leading position in the industry in terms of technological innovation, and behind the continuous innovation is to bring unprecedented opportunities to the entire industry chain. As one of the high-profile brands among Chinese mobile phone manufacturers, Honor has always been committed to technological innovation and product optimization, constantly promoting the development of the mobile phone industry, and has won the recognition of more and more consumers.
The two flagship phones newly released by the HONOR Magic6 Ultimate and the HONOR Magic6 RSR Porsche Design are exemplary in the industry. For the first time, HONOR has made a breakthrough in mobile phone imaging with LOFIC technology and LiDAR focusing system in the field of autonomous driving, bringing a DSLR-level ultra-dynamic Eagle Eye camera. This innovation not only subverts the traditional innovation model, but also deeply integrates the industrial chain of the mobile phone industry, breaks the monopoly position of foreign high-end imaging components, and further enhances the competitiveness of domestic technology in the global market. In terms of screen technology, the close cooperation between Honor Magic6 RSR Porsche Design and BOE has once again achieved a breakthrough, and the world's first Honor Stacked Oasis eye protection screen not only improves the display effect and user experience of the mobile phone screen, but also injects new vitality into the development of screen technology in the mobile phone industry. The phone's unique design concept and luxury technology elements have also attracted wide attention from the industry and consumers, and it perfectly integrates Porsche's classic design elements with Honor's innovative technology, showing the perfect combination of technology and luxury.
As the culmination of innovation, the HONOR Magic6 series of mobile phones continues to lead the industry in technological innovation through independent R&D and collaborative innovation with the industry chain, making new productivity more effective. Glory Hongyan Communication, which reconstructs the mobile phone direct connection satellite communication solution, the newly upgraded second-generation Qinghai Lake battery, the ultra-drop-resistant Glory Giant Rhino Glass, the stronger Glory Eagle Eye camera, the continuous leading eye care technology, and the magic OS that leads the operating system change, are leading technological innovation. Behind the innovation is the result of deep coupling and collaborative innovation between HONOR and partners in the industrial chain. Taking batteries as an example, the commercial use of HONOR Qinghai Lake battery not only achieved a technological breakthrough in the localization of silicon carbon anode, but also drove the technology of the mobile phone battery industry chain to find a new direction, injecting a new impetus into the development of the enterprise.
The glory of leading the high-quality development of the industrial chain is leading the resonance of China's industrial chain with the world's innovation through continuous technological empowerment and collaborative innovation. As Zhao Ming, CEO of Honor, said in his speech, "The development path chosen by Honor is to use the world's best industrial chain resources to create the strongest products. We need to absorb all kinds of knowledge from the scientific and technological circles for our own use, and then build an open system, develop our own capabilities on the basis of scale and industrialization, and continuously consolidate China's industrial chain."
In the context of the new quality of productivity has become an important engine of China's economic development, revolutionary breakthroughs in the field of technology, innovative integration of production factors and leapfrog upgrading of industries are giving birth to advanced productive forces in the new era. The emergence of this wave of innovation not only accelerates the pace of innovation, but also brings unprecedented opportunities to the entire industry chain. The glory of the fourth year of brand independence is injecting new vitality and potential energy into the future development of the industry by leading global cooperation and global innovation, continuous innovation and breakthrough, and has become a powerful witness and driving force for the continuous vigorous development of new quality productivity.