Job seekers enthusiastically "crowded" Zhaopin's recruitment, and the unprecedented traffic verified the strength of "veterans".
On the evening of February 28, "Zhaopin's recruitment collapsed" suddenly rushed to the hot search, and Zhaopin's official Weibo issued an urgent statement, pointing out that the reason was "a new high traffic and overloaded servers". Users have spoken on social platforms to claim their own "contributions".
Spring recruitment continues to heat up, and the enthusiasm of job seekers "skyrockets" to the point that the server can't bear it. Judging from the screenshot of the work group information leaked from Zhaopin, in the face of emergencies, Zhang Yuejia, president of Zhaopin, arranged emergency repairs as soon as possible, promising to compensate enterprise users who suffered losses in this traffic downtime, and to compensate job seekers who failed to log in during the downtime period. According to the official apology letter issued by Zhaopin, the downtime compensation includes free refresh coupons, talent assessments, human resources courses and other benefits. As of 6 p.m. on the same day, the function of the Zhaopin recruitment system has fully returned to normal.
It is worth mentioning that Zhang Yuejia mentioned in the downtime response deployment that the group will not punish the personnel involved in this downtime incident, and he regards this crisis as a "price of growth" for Zhaopin's recruitment traffic to record highs.
Supply and demand are booming, and Zhaopin's "fast service matrix" is a blockbuster blessing on the battlefield of spring recruitment
Judging from the "2024 Spring Recruitment Market Weekly Report (Phase I)" released by Zhaopin, there are traces of this outage. In 2024, the spring recruitment market is thriving, and in just one week after the holiday, the number of active companies on the Zhaopin recruitment platform increased by 45% year-on-year, and the number of resumes delivered increased by 23% year-on-year.
In order to help job seekers and enterprises seize the golden time of spring recruitment, Zhaopin.com focuses on the core theme of "fast", faces both supply and demand, makes concerted efforts in technology and products, creates fast and accurate information mutual promotion based on big data algorithms, and accelerates the penetration of intelligent product layout into fine scenarios, forming a "fast service matrix" for the Spring War, and realizing another leap in job search and recruitment efficiency.
Not long ago, Zhaopin's "large model" product was officially unveiled - the AI resume product has been approved and filed, which is also the industry's first large model AI resume writing product. Through this AI product, known as the "recruitment version of ChatGPT", users only need to briefly describe their personal strengths, educational experience, past work, etc., and can quickly obtain a complete and standardized new resume, and can also upgrade and optimize the past resume. In addition, AI resumes can be modified to support the functions of "job content condensation" and "personalized greetings", which is convenient for job seekers to understand the core requirements of the recruitment position and quickly attract the attention of HR.
In order to help job seekers submit resumes in a "targeted" manner, Zhaopin.com has launched the "Quick Recruitment List", which selects a number of corporate positions that are highly matched with job seekers based on the past interactions of enterprises and starts from the two important factors of "job relevance" and "company reputation", and pushes them to job seekers in the form of a list, optimizing the efficiency of resume delivery, and making every effort to help enterprises and job seekers go both ways.
For employers, Zhaopin.com launched the "One-Day Meeting" activity, where participating companies can receive platform traffic support, increase job exposure for free, accurately formulate talent portraits according to the job needs of enterprises, and use the massive talent resources of Zhaopin's database to promote enterprises and job seekers to achieve two-way travel faster. In order to encourage enterprises to respond positively, Zhaopin.com provides greater traffic support for companies that make appointments for interviews and reply to more messages faster. It is reported that the campaign has achieved remarkable results, with a 180% increase in job exposure, a 139% increase in resume submissions, and a 300% increase in positive responses.
At the time of the Spring War, Zhaopin's recruitment of "veterans with a new look" is worth looking forward to
This spring recruitment is the "spring debut" of the new president Zhang Yuejia. In September last year, Guo Sheng, chairman and CEO of Zhaopin, issued a letter to all employees, announcing the appointment of Zhang Yuejia, former president of VIPKID, as the president of Zhaopin.
It is understood that Zhang Yuejia graduated from China Europe International Business School with an EMBA major and has won honors such as Yale Innovation Scholar. He has worked in the marketing department of Zhaopin.com for seven years, from the grassroots staff all the way to the marketing director, and has a deep understanding and experience in the recruitment industry.
According to information, after resigning from Zhilian, Zhang Yuejia successively served as the co-founder and vice president of Baicheng Travel, the president and co-founder of VIPKID, and has rich experience in market development. At the critical juncture of the platform's new strategic upgrade, Zhilian once again invited Zhang Yuejia, a "veteran", to serve as the helmsman of the group, fully responsible for the company's daily operation and management, and naturally has deep expectations for it.
According to Zhaopin, Zhang Yuejia is working with the group's senior management team to promote Zhaopin's business reform, product innovation, talent construction and other work, continue to improve user experience, and promote the transformation and upgrading of enterprises. This spring war may become a touchstone to test the strength of the new president, and whether Zhang Yuejia, a "veteran", can make Zhaopin Recruitment have a "new look", let us wait and see.
Proofread by Zhao Lin