The sales of Haval dogs, which are discounted by 20,000 or 30,000 yuan, are still declining, and it can only be said that the domestic competition is too cruel
In recent years, the competition in the domestic automobile market has been really cruel, and even fuel vehicles that have been taking the cost-effective route have had to reduce prices in exchange for the market. Compact SUV like Haval dog, and the appearance design is quite a hard-core off-road modeling car, but also have to discount twenty or thirty thousand to enhance their competitiveness, but even so, the sales of Haval dog are still declining, it can only be said that the competition in the price range of more than 100,000 yuan is really quite fierce, even if the cost performance of Haval dog is OK, but in the face of the emerging new opponents in China and the upgrading of old opponents, Haval dog still seems a little powerless.
Judging from the data, the market performance of Haval big dog in 2023 is still very fluctuating, at the beginning of Haval big dog with this kind of appearance of the more tough shape or harvest good results, although the monthly sales are not too high but at least can easily break 10,000, until the middle of the year after the new launch of Haval big dog after the product is upgraded again, sales have also been greater, in September Haval big dog sales of more than 14,000 cars is still a pretty good performance, after all, the price of Haval big dog is at the level of more than 100,000 yuan, it is not cheap in domestic cars, but soon the sales of Haval big dog began to decline, and it is continuously declining, and even at the end of the year, the discount didn't work very well. In fact, it is not that the Haval big dog car is not good enough, but because at the end of the year, many car companies are rushing to the performance, including the joint venture car brand at the end of the year The discount is also extraordinarily high, so the sales of the Haval big dog will decline significantly.
In fact, a compact SUV like a Haval dog, whether it is 1.5T power or 2.0T power, the price of more than 100,000 is still no problem, and the size of the Haval dog is not small, although the length of the car is only 4.62 meters, but the wheelbase is close to 2.74 meters, plus the entire body design of the Haval dog is relatively square, so the headroom in the rear row is still quite loose, for the taller users to sit in the back row will not be too uncomfortable, it is still very suitable for the needs of family cars, plus the shape of the Haval dog is very attractive, the aura of the design is very sufficient, and it has a greater attraction for most usersIt is no wonder that Haval has not sold well in China in recent years, except for the Haval dog and Haval H6 cars, the latter because of the reputation in the early years and the low enough price threshold to occupy the market, and the Haval dog is because of the better positioning, and the cost performance is reasonable.
Haval Big Dog's product strength:
From the point of view of the product, the reason why the compact SUV of the Haval big dog sells well is very illustrative of the needs of domestic users, first of all, the price of the Haval big dog is set at 119,900 to 167,900, although it is not cheap in the domestic car, but the price of the Haval big dog can be supported, not to mention that there are still twenty or thirty thousand discounts. In addition, the appearance of the hard-core off-road vehicle of the Haval big dog and the relatively high ground clearance do make many users like it, even if this square shape will increase wind resistance and increase fuel consumption, but everyone is still willing to pay for a little joy in their hearts. In addition, the Haval dog not only has a domineering appearance, but also can take care of the family, so it is normal for users to be willing to choose the Haval dog.
In terms of power, the 1.5T engine of the Haval big dog has a maximum horsepower of 184 horsepower, paired with a 7-speed wet dual-clutch transmission, this set of power travel is no problem at all, of course, it is indeed because of the styling problem, even if it is a dual-clutch transmission, but the fuel consumption is also higher. The Haval dog's 2.0T power performance will be stronger, and it is equipped with a 9-speed wet dual-clutch gearbox, with more gears and smoother, with a maximum horsepower of 238 horsepower, of course, fuel consumption is also a lot higher, and for most users, the 1.5T power version is more suitable.
There is no problem with the performance of the Haval dog in terms of configuration, taking the new low-profile version of the Haval dog as an example, the price is 123,900, but after the discount, you can get the naked car in the early 100,000s, and you can already give 360-degree panoramic image, transparent chassis, cruise control, keyless entry, keyless start, electric tailgate, LED headlights, Large-size screens, smart car machines and even paddle shifts are all standard with these Haval dogs, of course, there are seat heating, and there are air conditioning outlets in the rear, which is still very good.
Summary:
On the whole, Haval Big Dog as a compact SUV, although the positioning is not high, but as a family space is really enough, and the configuration is quite rich, and the power is enough, the appearance is very in line with the aesthetics of some users, plus the Haval Big Dog's 2.0T new model has three locks, so that this car has a certain light off-road ability, and it is not completely in vain, so the product power of Haval Big Dog is still there, as for the decline in sales, it can only be said that the domestic automobile market is really too rolly.