Model 3 monthly sales rebounded by nearly 30,000 units at the beginning of the year, in addition to another price cut, what else to look for?
Tesla's sales in China exceeded 600,000 last year, but among them, Tesla Model Y contributed more than 7 percent, while the sales data of the once main force Model 3 was only 130,000 units, and the monthly sales data just exceeded 10,000. However, with Tesla's "New Year's offer", the delivery of Model 3 rebounded to 29,500 units in the first month of the year, returning to the first place in the high-end market of the same class.
The exterior design of the Model 3 is the same as the current model, although the lines of the new car have indeed become more harmonious than before, and the car looks more low-lying than it used to be due to the fine tuning of the front and waist lines. In addition, the front and rear light clusters have undergone key upgrades, on the one hand, the light and shadow headlights are becoming more minimalist, and on the other hand, the C-shaped shape of the taillights with the sharp ducktail is also allowing the car to show off the avant-garde character of the refined personality.
The length, width and height of the Model 3 have come to 4720/1848/1442mm, which is neither slender nor wide-body effect in the current mid-size sedan market, but the wheelbase of 2875mm can ensure the performance of interior space. Although the cabin seats of the Model 3 are not luxurious and advanced in terms of decoration and function, all models have front electric/heating/ventilation + rear heating functions, equipped with dual-zone heat pump air conditioning, 256-color ambient lighting and segmented fixed sunroof + double-row soundproof glass, comfort is also guaranteed, and it is also like most new forces with no difference in core configuration.
In terms of cockpit hardware and software, the 15.4-inch touch screen has become the core hardware upgrade in the cabin, and the AMD Ryzen intelligent cockpit chip has achieved 16GB of memory, which is smoother from various intelligent interactions to in-car game platforms 3The biggest change in interior functions is undoubtedly the arrival of touch shift and the 8.0-inch rear touch screen, which make the vehicle smoother and more convenient in handling and operation, and the steering wheel that has been changed to a wire control response is also more positive, from driving to control, to intelligence has been significantly improved.
Of course, the intelligent driving of the Model 3 is the most successful. Autopilot still provides three versions, but from the most basic version, the vehicle can complete the steering, acceleration, and braking operations through road traffic environment recognition feedback, while the enhanced version of automatic driving assistance and full automatic driving will turn on pilot assistance/intelligent summoning/automatic parking/signal light recognition feedback and other operations, to some extent, Tesla does not have Huawei to understand Chinese users, but the popularity of this high-end intelligent driving is indeed thanks to Tesla.
In terms of electric power, the rear-wheel drive version is equipped with a rear-mounted electric motor with a maximum power of 194kW and a maximum torque of 340N·m, matched with a set of 60kWh lithium iron phosphate battery pack, which can help the vehicle break 100 in 6.1 seconds, and maintain a CLTC pure electric range of 606km, which has a +50km range improvement compared with the old model, and supports 0.5 hours of fast charging. After the discontinuation of the Performance high-performance all-wheel drive version, the all-wheel drive version that balances performance and battery life is also equipped with front and rear dual motors, with a total power of 331kW and a total torque of 559Nm, matched with a set of 78.4kWh ternary lithium battery pack, with a CLTC pure electric range of 713km, and supports overcharging of V3 electric piles (with a maximum charging power of 250kW), charging for 15 minutes and increasing the range by 250km.
In terms of chassis, the combination of high-spec suspension with double wishbones on the front axle and multi-link on the rear axle gives the car excellent lateral support, and the steer-by-wire technology that replaces the mechanical connection of the traditional steering wheels into the Model 3, whether it is the response of the wheels to the steering wheel or the directivity of the front of the car, it will make the car a sports sedan with sufficient precision and dexterity.
Write at the end
Although the Model 3 did not achieve as many upgrades in the facelift as the SUV, the vehicle still won the favor of consumers with small improvements in the facelift. The most important thing is that whether it is the surge in the supply cost of the global automotive upstream industry or the emergence of Tesla's previous rounds of price increases, the consumer market will rebound in consumer expectations in the face of price reductions in the New Year. Of course, in the final analysis, this Tesla Model 3 can be adjusted through price adjustment, in terms of "performance cost", "intelligent cost", "intelligent driving cost" is more cost-effective than a number of high-end new forces, and can be ahead of most domestic new energy sources at the intelligent level, and the best-selling Model 3 is a matter of course.