Source: Xinhuanet reporter Zhao Jinzheng
The children held their parents' hands to select the bouquets, and the shopping guides introduced flower maintenance skills to the guests, and people held the selected flowers in their arms...... Before the Spring Festival, there was a lively scene in the Meidi ecological agriculture greenhouse in Qingfeng Village, Xuancheng, Anhui Province, and people came here to pick up New Year's flowers.
Poster production: Liu Xufeng
"We went out to work and returned to our hometown, and we wanted to buy some flowers to make our home more atmospheric during the Chinese New Year, and many people in the village also like to buy flowers to decorate our homes, looking so festive. Sister Lu, a villager of Zhongxin Village, Zhongqiao Street, Langxi County, held her child in the greenhouse to pick New Year's flowers, she told reporters that the price of buying New Year's flowers in the countryside is often more favorable than that of urban florists, and there are more varieties, and she will come here every time she comes back to buy some affordable "treasures".
On February 6, consumers selected New Year's flowers in the greenhouse of Anhui Meidi Ecological Agriculture Co., Ltd. in Qingfeng Village, Taocheng Town. Photo by Xinhua News Agency reporter Zhao Jinzheng
In recent years, based on its geographical advantages, Langxi County has focused on cultivating the flower seedling industry as a characteristic industry for rural revitalization. In 2023, the total area of seedlings and flowers in Langxi County will reach 138,500 mu, and the transaction volume will reach 735 million yuan.
When he came to the home of Mr. Deng, a villager in Qingfeng Village, Taocheng Town, the reporter saw all kinds of flowers and trees planted in the yard. "I've seen a landscape wall made of flowers when I've traveled before, and I want to try it at home. I want to plant some Internet celebrity flowers, but if I can't, I search for tutorials on the Internet, and I want to see the growth of the flowers every day when I go home. Mr. Deng said as he showed the reporter the tulips cultivated indoors.
On February 6, Mr. Deng, a villager in Qingfeng Village, Taocheng Town, was checking the growth of tulips. Photo by Xinhua News Agency reporter Zhao Jinzheng
Mr. Deng told reporters that many villagers in Qingfeng Village are engaged in the flower industry, and now both the old and young people in the village like to buy some beautiful flowers or buy some seedling seeds, and plant them in front of the house, behind the house or even on the roadside.
"With the improvement of material life, the purchasing power of rural consumers has increased year by year, and the pursuit of the environment in front of and behind the house is also higher. Li Chen, chairman of Anhui Meidi Ecological Agriculture Co., Ltd., said that the rural flower consumer base is large and the demand is large, and the company's offline flower retail sales in 2023 will reach 5 million yuan, most of which come from rural consumers.
In 2023 alone, the company's e-commerce flower sales will exceed 40 million yuan, and nearly 70,000 yuan of seedling flower products can be sold in a two-hour live broadcast.
In addition to the increasing number of individual flower consumers, in recent years, some new rural business entities have also shown a growing demand for new formats such as flower landscape construction.
"Now we not only want to provide flower products, but also provide landscape design, construction and other services for B&Bs and other business entities in need within about 200 kilometers in the surrounding area. Li Chen said.
Walking into the gate of Qingfeng Village Xikemeng Garden B&B, the reporter saw that the quaint buildings in the courtyard and the patchwork of plant landscapes contrasted with each other.
"Customers are demanding more and more from the landscape, and we want to make flowers the most distinctive label here, attracting guests from inside and outside the province. Yang Xueyi, the person in charge of Xike Dream Garden B&B, told reporters that Langxi County is close to Jiangsu and Zhejiang provinces, and tourists from other provinces often come here for sightseeing and consumption, and the flower characteristic B&B consumer market is still a blue ocean, with huge consumption potential.
On February 6th, the indoor flower landscape in the Xikemeng Garden B&B in Qingfeng Village. Photo by Xinhua News Agency reporter Zhao Jinzheng
In order to create a special business card of flowers, the B&B spent about 3 million yuan to create an external plant landscape and an internal plant soft decoration. Since the trial operation at the end of January this year, more than 300 customers have come to consume, which makes Yang Xueyi full of confidence.
"After the trial operation, we will further improve the floral elements of the homestay, such as developing floral souvenirs to meet the yearning and needs of more and more tourists for a better life. Yang Xueyi said.
Editor-in-charge: Tang Ning
Preliminary trial Sun Jikui
Final Judgment Shen Guobing
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