At the beginning of the Year of the Dragon, Vientiane is renewed. When people are still reminiscing about the joy of family reunion during the Spring Festival, the prelude to a new round of "war" in the auto market has quietly begun. After experiencing the ups and downs of last year's "price war" and "intelligent war", what surprises will the major automobile manufacturers bring us this year? Today, "Early Understanding Cars" will give you a plate of hot models that will be launched in 2024 and the hidden pattern change trend behind them.
In recent years, although the market penetration rate of China's new energy vehicles has soared rapidly from a single digit to nearly 40%, the famous saying that has been circulating in the automobile market for a long time - "those who win the middle (B) class car (city) win the world" is obviously not outdated, especially thanks to the rise of exclusive pure electric platforms, consumers' needs for large space and high comfort can be more easily satisfied, and more and more "players" have the strength to chase this "profit cow".
However, it is precisely because competitors are flocking to the market, the market is facing objective factors such as overcapacity and oversupply, coupled with the high degree of homogeneity of products, and it is difficult to open the gap in terms of function and configuration, so the emergence and prolongation of "price war" is inevitable. According to the observation of "Early Understanding Cars", since 2024, in addition to the new energy category continuing to encroach on the share of traditional fuel vehicles through the "same price of gasoline and electricity", many joint venture manufacturers and "waist" manufacturers have begun to actively lay out more competitive subdivisions while carrying out "personal tactics" for new energy head brands, trying to break the cycle of "exchanging price for volume".
SAIC Volkswagen ID.7 S
Speaking of "new track", you may subconsciously think of cutting-edge technologies such as high-end intelligent driving and artificial intelligence, but from the actual performance, these selling points are actually difficult to affect the mainstream people who have established a rational, pragmatic and high-quality consumption concept, which can be seen from the current best-selling mid-to-high-end sedan models of more than 200,000 yuan, which are still BYD Han and Tesla Model 3, which are relatively balanced in terms of product power and practicality.
And this product trend is also reflected in a number of major sedans that will be launched on the market in 2024. For example, the SAIC Volkswagen ID.7 S (echoing FAW-Volkswagen's ID.7 VIZZION) that appeared in the new product announcement of the 380th batch of "Road Motor Vehicle Manufacturers and Products Announcement" of the Ministry of Industry and Information Technology (the same below), the new car continues the design language of the ID.NEXT concept car, and also improves the avant-garde and recognition of the product through some more stylized treatments.
It is understood that as a blockbuster model that leads the ID. family to enter the first echelon of the new energy market and has a reputation as a "new joint venture force", the ID.7 S will receive strong support from SAIC Volkswagen in terms of new marketing and new business (modification, leasing, etc.), and it is reported that it will also bring surprises to everyone in terms of intelligence.
In the past two years, there has been an interesting phenomenon in the car market, that is, the traditional car companies are "fighting" with the new forces of "Internet celebrities": following the new pure electric SUV model EHS7 that benchmarks against Xiaopeng G9, Hongqi EH7, which will be aimed at Tesla Model 3, has also surfaced a few days ago, as the first new energy car of Hongqi FMSs platform architecture, the new car is nearly 5 meters long, needless to say the interior space, the rear row also features "big sofa" seats, and a rear-wheel drive version will be provided when it is listed. The four-wheel drive version is optional, of which the four-wheel drive version equipped with dual front and rear motors has the ability to accelerate from 0 to 100 km/h in 3.9 seconds, and with the support of the CATL ternary lithium battery pack with a capacity of 111 kWh, the range can reach 820 km and 760 km respectively.
Lynk & Co 07 EM-P7
On the other hand, Lynk & Co, which has always adhered to the personalized track, is finally going to launch the second sedan (and the first new energy medium-sized sedan) - Lynk & Co 07 EM-P, not to mention its appearance, it is still as avant-garde and bold as ever, and the more eye-catching thing is that the new car will adopt the Lynk & Co EM-P super extended range electric solution, and the hybrid system is composed of 1.5T engine + single/dual motors, which can realize pure electric, hybrid, At the same time, the new car will continue to provide lithium iron phosphate and ternary lithium battery options, of which the lithium iron phosphate battery is very likely to be the previously released "gold brick battery". Although the detailed specifications have not yet been announced, it is expected to have a satisfactory range and strong power.
Jiyue 07
Of course, in terms of appearance, it is positioned as the "most beautiful intelligent hatchback car", the second production car under the Jiyue brand - Jiyue 07 is not far behind, although the design of the front face and tail is similar to that of Jiyue 01 (both use through-type headlight design, showing a strong sense of science and technology), but it is obviously a step up in terms of line outline, surface treatment, and detail polishing.
In terms of intelligence, it is reported that the Jiyue 07 will have a stronger intelligent driving ability than the Jiyue 01, and it can also provide a more enjoyable driving experience. On the eve of the Spring Festival this year, "Early Knowing Cars" was lucky to see this new car that is about to be released in Shanghai, and it can be packed to everyone: it is definitely worth looking forward to.
Xiaomi SU7
If attention and topicality are to be judged side by side, then the Xiaomi SU7, which has not disclosed its price range for a long time, can undoubtedly easily be at the top. As the first product of Xiaomi Auto, XIAOMI SU7, positioned as a "C-class high-performance ecological technology car", in addition to having a strong sense of luxury cars, also has self-developed 9100 tons of super large die-casting technology, Xiaomi super motor V6s and silicon carbide high-voltage system, Xiaomi intelligent chassis, built-in intelligent coupling braking system, Xiaomi Pilot intelligent driving system and Xiaomi HyperOS-based intelligent cockpit system and many other selling points.
Of course, since Lei Jun has set the pattern at the press conference, "what we want to build is not an ordinary and mediocre car, but a dream car comparable to Porsche and Tesla." "The height,Then the performance of Xiaomi SU7 after the launch is very important,Whether it is price or word of mouth,Whether it is a hit、Or encounter high expectations of public opinion,It is more worthy of everyone's attention。
BYD Qin L/Seal 06
In the face of menacing challengers, BYD, as the world's new energy vehicle "brother", will naturally not take it lightly, and will also launch a series of blockbuster products this year to deal with it, the first is the new "sister car" - "Qin L" and "Seal 06".
According to the declaration information, the body size of BYD Qin L is 4830/1900/1495mm, and the body size of Seal 06 is 4830/1875/1495mm (slightly lower), and the wheelbase of both is 2790mm;
The two new products have attracted the most attention, should be BYD's new generation of DM-i hybrid system, a lot of technical information about this set of power has not been announced, but from the Ministry of Industry and Information Technology, it is known that the Qin L standard range and long range versions are marked with fuel consumption, respectively3.8 and 3.98L/100km. At present, the marked fuel consumption of Qin PLUS DM-i is 4.6L/100km, and the energy-saving performance has been significantly improved.
Compared with Qin L, the seal 06 shows a simple and elegant visual effect that is completely different from the "Dynasty Net" model, and it is believed that it can capture the hearts of young consumers who pay attention to appearance, and is expected to become a strong competitor in the family car market, and this is also the success of the "Ocean Net" series.
Look up at the U7
In addition, the most important new product in the domestic sedan market this year is BYD's "million-level new energy flagship car" under the BYD Wangwang brand - Yangwang U7, judging from some of the spy photos disclosed in early 2024, the new car adopts the design language of "the gate of time and space", which is very sporty. The interstellar headlights on both sides of the closed grille, the interior of which is a matrix LED light source and boomerang-shaped daytime running lights, appear very sharp. The through-type lower surround, the interior is a black honeycomb structure, combined with the protruding front shovel, which further enhances the combat atmosphere of the front face. It is equipped with a lidar on the top, which means that the car may be equipped with high-end intelligent driving functions as standard. In terms of size, the length, width and height of the new car are 5265/1998/1517mm, and the wheelbase is 3160mm, which is a proper D-class sedan.
In terms of power, the Yangwang U7, which is based on the Yi Sifang platform, will be equipped with four independent motors with a comprehensive power of more than 1,000 horsepower. It is also expected to be equipped with the Yunnan-X intelligent body control system, which can realize three-wheel driving, jumping on the spot, and making a U-turn on the spot, creating advantages in terms of performance and handling.
Many people in the industry pointed out that the competition in the medium and large car market in 2024 will be further escalated, and in the face of the offensive of independent brand new energy cars, joint venture brands should not "sit still", and the medium and large car market may maintain a tug-of-war for a long time.
Understanding:
After the ups and downs of the "price war" in 2023, some automakers with long-term planning and development determination have gradually stabilized their positions and begun to respond to increasingly complex challenges with more pragmatic product strategies and playing strategies, so as to "seek progress while maintaining stability". There is no doubt that there are many new cars that will be launched in 2024, and in this era of accelerated changes in people's perception of new energy, only good products that truly meet the needs of mainstream users can win this marathon of new energy transformation. In the view of "Early Understanding of Cars", when consumers choose a new energy product (not only new power brands, but also those old car companies), they will pay more attention to its brand endorsement ability, channel health, service ability and many other aspects, and making up for these "lessons" is a concern for all manufacturers to maintain user trust.