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The gourd carves the New Year's flavor "Fulu" to celebrate the New Year

author:Big and small news

"Can I learn gourd carving if I don't know calligraphy and painting?"

"What's next, can I gradually portray it from below?"

"I am a Yantai native who is in other places for the New Year, and when I see this gourd, I can think of the taste of my hometown when I was a child, and I am very cordial, and I have taken the No. 6 link. ”

During the Spring Festival, in the Jiaodong Fushe gourd carving workshop in Yantai Huangbohai New District, Liu Wei, the inheritor of intangible cultural heritage, was busy showing gourd carving skills and works to netizens across the country. There are new friends in the live broadcast room, "iron" who has been learning carving for a long time, and customers who like gourds to buy.

The gourd carves the New Year's flavor "Fulu" to celebrate the New Year

In the face of the message in the live broadcast room, Liu Wei interacted enthusiastically. "Thank you all for your support. "We hold the head of the knife steadily, and then move steadily forward or backward, which will produce a three-dimensional feeling, and the family members who understand will deduct 1. ”

While live streaming gourd carving and sales on the Internet, Liu Wei explained the techniques to everyone, with an average daily live broadcast time of more than 10 hours, and gradually accumulated more than 10 million fans on Douyin, Kuaishou, Xiaohongshu, and video accounts.

The gourd carves the New Year's flavor "Fulu" to celebrate the New Year
The gourd carves the New Year's flavor "Fulu" to celebrate the New Year
The gourd carves the New Year's flavor "Fulu" to celebrate the New Year

Liu Wei, born in the 80s, was influenced by his grandfather and loved gourds since he was a child. When he grew up, through self-study and apprenticeship, he slowly mastered gourd carving and enamel skills, and founded the Jiaodong Fushe brand, committed to inheriting and carrying forward the intangible cultural heritage.

"Gourd carving is not only a craft, but also a culture with distinctive regional characteristics. I hope that through my efforts, more people will understand and love gourd carving, so that this traditional craft can be passed on. Liu Wei said that through the live webcast, more people will understand and love gourd carving, so that this traditional craft will be rejuvenated in the new era.

The gourd carves the New Year's flavor "Fulu" to celebrate the New Year

"Gourd" and "Fulu" are homophonic, with the meaning of Fulu Shuangquan. "During the Spring Festival, the average daily sales profit of the online live broadcast room was nearly 10,000 yuan. This year's sales have doubled compared to last year. Speaking of this, Liu Wei smiled with satisfaction, and the carved gourd is favored by more and more consumers and integrated into the daily life of the people.

Editor in charge: Yi Yulin

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