In this era of rapid digital development, online public opinion is like a double-edged sword, which can not only bring a positive impact to a company, but also discredit it in an instant. No, a shocking news about the courier company "J&T" raged like a hurricane in the sea of the Internet.
The cause turned out to be a discordant incident with football star Messi, followed by the sadness of employees in the toilet, and the courier company, which had previously received rave reviews, became the target of national bombardment overnight.
The article continues the story that on the calm and mirror-like lake, a magnificent storm suddenly hit, and it was a seemingly ordinary day, and J&T Express opened the prelude to the most ferocious return wave in the history of its company.
Seeing their order background, the return requests on the screen are like snowflakes, which makes people unprepared.
The trigger for this wave of returns originated from a football superstar named Messi. Although the coincidence of the same name has not yet been clarified, public opinion has already generated tremendous pressure in just a few hours.
J&T's response was half a beat slower, missing the opportunity to control public opinion, and for a while, the voice of "rejecting J&T" rolled around on the Internet, as if it had become a fashion trend.
The wave of returns intensified, with employees working late at night to deal with problematic orders, and some wiping tears in the corner, but none of this could stop the wave of returns that seemed to be out of control.
J&T, which originally intended to enhance its brand image through the Messi incident, did not expect to fall into such a public relations nightmare.
As the story develops, netizens' opinions are also diverse. Some voices believe that J&T is only an innocent victim, and its consistently low courier fees and efficient service are overshadowed by a storm of public opinion caused by a misunderstanding.
On the other hand, some people emphasize the dangers of moral kidnapping and blindly following trends, and call on everyone not to make hasty decisions without knowing the truth. After a period of time, J&T Express is facing not only a wave of returns, but also a collapse of trust.
In this story, we can witness the influence of the Internet age and the terrible power of public opinion. In every corner of the digital world, people's speech is like a flying spark that can ignite the mood of the whole country in an instant. In this wave of returns, J&T experienced an asphalt-like ordeal, and also revealed the company's inadequacy in dealing with the crisis in the face of adversity.
Immersed in this turmoil, we can't help but think, in the face of such a strong influence of public opinion and the rapid spread of speed, how should we correctly handle information and maintain the credibility of individuals and enterprises?
If we could do it all over again, how would J&T prevent the crisis and create a new situation?And as a member of society, how should we exercise our voice and influence more responsibly in the online world?
At the end of the article, the reflection and self-redemption of J&T are described, as well as the public's deep thinking about online public opinion. This story is not over, but we can see from it that trust and public opinion are the two flags of the Internet era, and only by correctly grasping and using them can we ensure that we will not lose our course in the great wave of public opinion.
Finally, the viewpoint and attitude that the article wants to express is: Although public opinion is powerful, each of us should become a rational receiver and disseminator of information, not be blindly led by the trend, but also be able to adhere to our own judgment in the wrong public opinion, and maintain a sober mind and a tolerant attitude. In this way, we may be able to make this ocean of the Internet no longer stormy, but gentle and drizzly, nourishing every flower of enterprises that are eager to grow.