Since the beginning of this year, Huating City has been focusing on the "Three-year Multiplication Action Plan for Advantageous and Characteristic Industries of Cold and Drought Agriculture on the Modern Silk Road" and the goal of creating a provincial-level Pingliang Red Cattle Modern Agricultural Industrial Park, insisting on taking the Pingliang Red Cattle industry as the leading industry to promote rural revitalization and strengthening agriculture and enriching the people, and actively promote the "Nine Major Projects" to promote the development of the Pingliang Red Cattle industry to release the chain effect.
Based on the old tradition of raising cattle in the courtyard of the masses, Huating City adheres to the cultivation and development of large breeders, vigorously promotes the model of "multiplying and breeding households, and hiding cattle in households", and creates a new way of courtyard breeding. Walking into the professional cattle raising demonstration village of Beiyangwa, Shanzhai Township, Huating City, the "cowshed" with red bricks, white walls and green roofs comes into view, the cattle of "housewarming to a new home" chew the forage in a clean and comfortable environment, and the farmers clean up the new cowshed on the side, drawing a big blueprint of the cattle "economy".
"Our family participated in the cattle raising (cowshed renovation) project this year, from the original small cowshed to a large cowshed, our family raised 25 cattle this year, through this project to change our breeding environment and increase economic income. Mayani, a large cattle farmer, said.
"It's more difficult to earn money by working now, this year we have this cowshed renovation project in our village, we have raised 29 cows, and now we don't have to work to earn money, I raise cattle at home to earn money. Qin Caixia, a large cattle farmer, said.
At the same time, the masses scattered the courtyard cattle raising more flowers, large-scale breeding go hand in hand, into the beef cattle farms of various companies in Huating City, the neatly arranged standardized enclosures are spacious and bright, and each cowshed has expanded out of an independent "sports field", hundreds of fat fattening cattle each have bright coat color, fat and strong, and the breeders are busy "leading" the cattle to carry out an "outdoor sport".
"Mainly to Pingliang red cattle breeding and fattening, the existing Pingliang red cattle 220 heads, 380 beef cattle slaughtered annually, this year to invest more than 150 yuan to build Pingliang Red Cattle comprehensive service center, mainly to promote Pingliang Red Cattle breeding and Pingliang Red Cattle brand production. Wang Hongfei, sales manager of Huating Rundi Forage Agriculture and Animal Husbandry Co., Ltd., said.
"Agriculture" is heavily painted in a new chapter, and "livestock" is ready to leap forward. Huating City has always adhered to the direction of large-scale base, production standardization, marketing branding, and industrial clustering, while expanding the quantity of beef cattle breeding, improving quality and efficiency, and taking the market as the guide, extending the chain and strengthening the chain to make up for the shortcomings of processing, increasing the added value of beef, and constantly strengthening the cattle industry, and making every effort to open up the complete whole industrial chain of forage planting, beef cattle breeding, slaughtering and processing, and fresh meat sales, so as to provide strong support for the development of the whole industrial chain of the city's cattle industry.
"Mainly engaged in beef cattle breeding, Pingliang Red Cattle breeding, beef products slaughtering and processing, built a breeding base, Pingliang Red Cattle products direct store, direct stores mainly use online + offline mode to sell Pingliang Red Cattle products, annual sales of Pingliang Red Cattle products 150 tons, to achieve a sales profit of 3 million yuan. Ma Jianjun, general manager of Gansu Xiangmeiding Agriculture and Animal Husbandry Technology Co., Ltd., said.
Jumping out of the "cattle road", Huating Red Bull Industry "livestock" is on the rise to seek "cattle business". By optimizing policy support, paying close attention to project construction, and strengthening the "three supports" of technical services, Huating City has effectively promoted the growth and quality improvement of Pingliang Red Cattle, and handed over a satisfactory answer sheet on the road to prosperity in the beef cattle breeding industry. It is understood that the city's cattle breeding capacity this year reached 122,100 heads, including 64,000 heads, and the total output value of the cattle industry chain reached 1.72 billion yuan.
"Throughout the year, 16 industrial chain projects with 355 million yuan were completed, more than 20 million yuan of various awards and subsidies were implemented, 39.15 million yuan of Red Bull credit funds were issued, 13 beef cattle farms were newly built, renovated and expanded, 275,000 tons of straw silage were completed, 1 Red Bull cultural exhibition hall was built, 1 Pingliang Red Bull tasting store was built, 1 promotional film was produced, and the trademark brand of "Xiangmeiding" beef enterprise was selected into the 2023 "Sweet" agricultural product brand catalog. The Pingliang Red Bull industry has shown a good trend of scale expansion, total growth, chain improvement, quality improvement, and vitality enhancement.
In 2024, we will continue to be large-scale, strengthen the leader, expand the cluster, optimize the brand, and make the chain long, and promote the high-quality development of the Pingliang Red Bull industry in our city. Li Hao, director of Huating Animal Husbandry Science and Technology Development Service Center, said.