In the tenth year of the Spring Festival, the bald head became a programmer
Ten years ago, it might have been hard to imagine that the story of two bears and a lumberjack would still be a reason to go to the cinema in 2024.
On the eve of the release of the tenth theatrical film "Reversal of Time and Space" in "Bear Infested", the total pre-sale box office of this movie, which is "only for children to watch" in everyone's eyes, has exceeded 100 million yuan, and its 10th anniversary theme song MV has been played more than 10 million times on station B. According to the data of Lighthouse Professional Edition, as of 10 a.m. on February 12, 2024, the cumulative box office of the movie has reached 234 million yuan.
（图/B站@熊出没BonnieBears)
But as early as waiting for the movie to be launched, loyal "bear fans" have already studied the trailer thoroughly over and over again. In this movie, ordinary programmer Bald Qiang accidentally gets a chance to choose his life again and save his friends, and the story revolves around the various adventures of Bald Qiang and his former friends.
(Photo/"Bear Infested: Reversing Time and Space")
This setting, which is somewhat similar to the Japanese drama "Restart Life" and the movie "Spider-Man: Parallel Universe", is definitely nicknamed "Stitching Monster" in other movies, but for "Bear Infested", which has become a universe of its own, it can make many characters except for the 3 protagonists return, which is simply the strongest note of his childhood memories.
At any time, don't underestimate the influence of "Bear Infested" in the hearts of the post-95s. After all, even after adulthood, who hasn't pretended to dislike it on the surface a few times, but actually watched "Bear Infested" intently?
Although the protagonist of the animation has not changed for ten years, the current "Bear Infested" is no longer the rough cartoon in memory.
In 2012, when the first episode of the animation "New Neighbor" was broadcast on TV, Xiong Da was honest and honest but responsible, Xiong Er loved honey and was stupid and cute, and he cut down trees with a chainsaw every day, but every time he was messed up, and he was scolded by the boss, the bald worker was a special "villain".
At that time, two bears and one person were often on opposite sides, although they would occasionally help each other, but most of the time it was a protracted "love and kill", or rather, a bald head and a unilateral "deflated".
（图/《熊出没之春日对对碰》）
Since the broadcast of the Chinese New Year's Eve cartoon "New Year's Eve" in 2013, the relationship between the two sides seems to have eased: in order to help the bald head Qiang, who has no money to buy a ticket, go home for the New Year, the bear brothers and the friends in the forest have gone through twists and turns and finally sent the bald head Qiang on the train home.
Now it seems that the cartoon with a rough picture and a simple story set a record with a rating of 3.85% since the launch of the CCTV Children's Channel at that time.
(Photo/"Bear Infested New Year")
In theatrical movies, the relationship between the bald head and the two bears is also getting better and better. In the first film in 2014, Xiong Da, Xiong Er and Bald Qiang joined forces to fight against the evil villain, and in 2015's "Snow Ridge Bear Wind" incorporated fantasy elements, the Iron Triangle entered a colorful and mysterious world together, and finally saved the mountain god together. And now in "Reversing Time and Space", the slogan of "protecting the forest, the bear is responsible" has also become "protecting the strong, the bear is responsible".
In fact, in the past ten years, "Bear Infested" has never stopped. In order to become a more child-friendly cartoon, the name "Stinky Bear" was changed to "Little Bear Bear", and the bald shotgun was replaced with a water gun. What is even more unexpected is that as early as 2017 in the cartoon "Adventure Diary", the bald head Qiang has changed careers to become a tour guide.
(Photo/"Bear Infested Adventure Diary 2")
In addition to the change in the relationship between the protagonists, the appearance of many supporting characters also makes the "bear infested" universe more and more abundant. At the beginning, there were only bald heads, Xiong Da, and Xiong Er, and several small animal supporting characters in the forest didn't even have their own names.
And now, more than 50 supporting characters who have appeared in animations or movies have gained their own fans: the soft and cute mountain god Tuanzi, the mysterious deer girl Naya, the high-tech soft cute kitten Abu of the Laiert tribe, the girl Zhao Lin who is looking for the Siberian tiger, and even the story of the villain Dr. genius Wei is impressive, and the rich and diverse supporting characters make the movie universe of "Bear Infested" more and more exciting.
(Photo/"Bear Infested: Return to Earth")
In recent years, the Chinese New Year movie, which has been released every year, has put a lot of effort into scene design: in 2022's "Return to Earth", the super battleship fires all at once, which is like Pacific Rim Robot Wars EVA Evangelion, and in 2023, "Bear Core with Me" is interspersed with a large number of sci-fi elements such as universal robots, robot dogs, and mecha equipment, and director Lin Yongchang revealed that there are more than 2,000 shots in the whole film, of which more than 1,700 shots involve special effects.
As a result, how many people bought a movie ticket with the idea of "this is just "Bear Infested", but after watching the movie, they sighed with their friends, "This turned out to be "Bear Infested"!", while humming the theme song minor tune that had long forgotten the lyrics and walked out of the theater.
At first, many post-95s who wanted to reflect their "mature" side early actually refused to regard "Bear Infested" as their childhood.
After all, at the beginning of the 21st century, when domestic animation was bumper, children had too many choices. In contrast, the painting style is rough, the plot is violent, and the protagonist does not have a "golden finger" in "Bear Infested", which must not be the best choice.
But that hasn't stopped many college students and office workers from paying for "Bear Infested" every year, mainly to see what the cartoon they looked down on as a child "can become".
In fact, the audience of the "Bear Infested" series of movies is no longer all children. According to the data provided by the lighthouse, in recent years, among the audiences who want to watch the "Bear Infested" movie during the Spring Festival every year, adult audiences between the ages of 30 and 39 account for nearly half.
This year's data is the same as always. (Photo/Lighthouse Pro)
Even so, adult audiences can watch it with relish, giving this "children's movie" an average Douban score of 7 points.
This is also because "Bear Infested" has gradually changed to the direction of "adult fairy tales" in recent years. Xiong Da and Xiong Er are no longer just protecting the forest and teasing the bald head, and the bald head is no longer a nasty logger, but a poor worker. Even the evil Boss Li faintly revealed some understanding of the bald head in the later stage.
When we were young, we liked Xiong Da and Xiong Er, thinking that this world was black and white, and Xiong Da and Xiong Er, who represented "justice", would inevitably defeat the bald head Qiang, who represented "evil". After growing up and entering society, we were surprised to find that we had never left "Dog Bear Ridge", and this time our role turned out to be "bald strong".
The various inadvertent little baggage in the film and the language close to life come out directly, without excessive sensationalism, but there is always a plot or a line that can poke the hearts of adults.
(Photo/"Bear Infested New Year")
For example, Bald Qiang tried all means to cut down trees, and because of this, he fought with Xiong Da and Xiong Er in the dark, just to make money to buy a ticket home. It was difficult not to empathize with the group of migrant workers who could not return to their hometowns when they saw the bald head Qiang dragging his suitcase back to the leaky cabin in despair after losing the struggle, curling up in the corner and whimpering and saying "I just want to go home".
In the latest plot of the movie, faced with the dilemma of returning to live in the mountains and old forests or working hard in the big city, although the bald head Qiang went through a lot of hardships to get close to the flyer that could change the timeline, he still stopped at the last moment. His hesitation made the children in the theater anxious, and at the same time, it also made many social animals who had been in the same situation understand and feel sad.
Unexpectedly, no matter how the plot changes, "Bear Infested" still touches the same people. It's just that when we were children, we could cry in front of the TV, but when we grew up, we could only silently look at the ceiling in the movie theater and withdraw our tears.
In the past ten years, two bears and a lumberjack have become friends from opposite sides, and we have not grown into more peaceful adults in struggle and helplessness?
Therefore, when we miss "Bear Infested", we may miss the childhood of squatting next to the TV.
Looking at the bald head Qiang, Xiong Da and Xiong Er on the screen, it seems that we see our own shadows. has experienced the tempering of growth, but still maintains the original intention and kindness. That's the most precious gift Bear Infested has given us – those fond memories of courage, friendship and love.
Author Shepherd
Edited by Li Jingyue
Proofread by Lai Xiaoni
排版 Rises
Cover: Bear Infested: Reversing Time and Space
Header picture "Bear Infested: Reversing Time and Space"
Available for a limited time: February 5 - February 24, 2024