During the Spring Festival, Jia Ling's self-directed and self-starred movie "Hot and Hot" whetted the audience's appetite, and after the photos of her weight loss of 100 years were announced, countless people were amazed.
Is this still the chubby Jia Ling?
The comparison between the old photos and the new photos is simply reborn, like a rebirth.
This is also very much in line with the theme of the movie "Hot and Hot", the protagonist Le Ying played by Jia Ling:
Jia Ling's weight loss is not so much a gimmick to promote the movie, but rather the achievement of her transformation.
You only live once, and you can live it, whoever you want to be.
In an interview in 2021, Jia Ling promised the audience: If the box office breaks 3 billion, I will be thin like a lightning bolt.
Netizens took it as a joke, but they didn't expect Jia Ling to really fulfill her promise and appear in front of the audience with a new look in the Spring Festival movie "Hot and Hot".
To tell the truth, Jia Ling's dedication to the movie is really moving, if you have friends who have lost weight, you must be able to empathize, losing 100 pounds is definitely not an easy task.
On the Internet, in addition to friends who support Jia Ling's movie, there are many remarks that are disgusted with "weight loss" marketing.
The audience has the most say in the quality of a movie, and the data can most intuitively reflect the results.
As of February 11, the box office of the movie "Hot and Hot" starring Jia Ling exceeded 800 million and became the single-day box office champion.
Some people are singing about it, thinking that over-marketing the topic of Jia Ling's weight loss is creating weight loss anxiety.
From the perspective of the core of the film, the transformation of a female boxer, the audience can see the weight change with the naked eye, but in fact, the protagonist's daily exercise, gritted teeth and perseverance, and sparkling moments in the boxing ring are all perfectly in line with the theme of "Hot and Hot".
As a female director, Jia Ling's first film "Hello, Li Huanying" was a word-of-mouth box office double explosion, which was a good start, but definitely not the peak.
The movie "Hot and Hot" starring her tells the whole story from a woman's perspective, and in and out of the play, Jia Ling and Le Ying seem to overlap, and they are each running towards their own wonderful lives.
The promotion of the movie "Hot and Hot" is a gimmick with Jia Ling, but the core of the movie is by no means limited to the female star losing 100 pounds, otherwise it is impossible to win the top of the box office list on the day with her strength.
The audience's eyes are bright, and everyone's taste in watching the movie is different, and the evaluation may be mixed.
I hope that we don't have to be affected by the publicity of the movie and the comments of netizens, and we can make an evaluation after watching the movie carefully, so that we can be the most objective and true.
Jia Ling's weight loss of 100 pounds is a real result, and now there is nothing wrong with promoting the movie, if you over-criticize the movie itself before watching the movie, it is tantamount to a complete denial of the movie.
A movie wants to be presented in front of the audience, especially during the Spring Festival, and the competition can be imagined.
The director and actors polish the plot behind their backs and present the story with the best acting skills, and naturally they are indispensable to seriously promote and use all the points that can be promoted to attract the audience's attention.
Good quality, coupled with good publicity, the audience will give the most objective answer.
For this year's Spring Festival movies, I hope everyone will be more tolerant of female director Jia Ling, either praise or disparagement, and have their own comments after watching it.
What movie do you want to watch with your friends this year? Is "Hot and Hot" starring Jia Ling on your viewing list?