BMW's chairman opposes the large screen in the car: The big screen is useless, and the safety can't be done!

Zhizhi Auto / Zhengqi

In recent years, the size of the car has become larger and larger, and the screen on the car has also become larger. Not only should the main control interface be bigger, but also a large color TV should be added later.

This wave of "color TV into the car and into the car movement" brought by Tesla, Ideal and other new forces has also made some traditional automobile manufacturers have to keep up with the trend. However, among them, there are some bigwigs who think that this trend is not reasonable.

1. The chairman of BMW sprayed the big screen angrily, and the driver was distracted or caused a big accident

The person who criticized the large screen of cars is BMW chairman Zipzer, who recently participated in a talk show: "Digitalization is not about who has a bigger screen and longer code...... Nowadays, many car companies offer large screens for their products, which may distract drivers and lead to accidents. ”

Zipzer's complaints, although they sound harsh, are not unreasonable. For car drivers, paying attention to the front and rear and paying attention while driving are essential qualities. However, the rich audio-visual experience brought by the large screen of today's car can easily distract drivers and cause accidents.

So Zipzer later said: "The development of automotive technology should not distract drivers as much as possible." This sentence is indeed from the perspective of the life safety of the car owner.

However, now car manufacturers are still competing to develop models with larger screen sizes, and it seems that some "regardless of the life and death of the owner". Why?

2. In the future, intelligent driving is about to subvert the industry, and the large screen may not only be used to operate the vehicle

At present, the direction of the development of automobiles seems to be moving towards full automation, that is, replacing all drivers with pure unmanned driving. Let the future human beings completely get rid of driving in road traffic.

And if unmanned driving completely replaces all drivers, then the central control screen of the car is not exactly the screen that controls the car. In the future, entertainment functions and even more human-computer interaction experiences may become the focus of research and development of various car companies.

Therefore, a large number of car companies are now installing large screens in their cars, and many times they are preparing for the automatic driving that will be fully rolled out in recent years. After all, when autonomous driving is realized, bored drivers and passengers on the road will have some fun. At this time, the entertainment effect that a large screen can provide will become the core competitiveness of many intelligent cars.

However, the problem is that even if autonomous driving is applied in most cities in 2024, there is no guarantee that autonomous driving will be applicable in all scenarios. After all, there are so many legal and ethical issues that it is impossible for the authorities to allow AI to take over vehicles in all cases.

Therefore, in recent years, autonomous driving is inevitably "tied" automatic driving, and while the large screen plays an entertainment role, it will inevitably distract the driver in many scenarios. However, the current manufacturers' love for car large screens is not only because of autonomous driving.

3. The large screen shows sincerity, and the Chinese people value face more than the driving experience

Although as early as the Guangxu period of the Qing Dynasty, automobiles entered China. But it wasn't until 1956 that China produced its first homegrown car. Therefore, compared with the foreign automobile culture that has lasted for a century, China's automobile culture started late. China's relatively immature car culture is directly reflected in the light driving experience, heavy configuration, and appearance characteristics of Chinese when buying a car.

As a result, Chinese car consumers are often not very clear when buying a car, and they are easy to be biased by some various and bizarre configurations, so as to make some brain-beating decisions.

Among them, the huge central control of the screen and the rear row color TV are undoubtedly very in line with the taste of Chinese who like novel configurations. Moreover, the huge size of the screen makes Chinese more satisfied when buying a car, and the TV in the back will also make the owner more faceless in front of friends and family.

In fact, the reason why the chairman of BMW is angry about the big screen trend is precisely because BMW is the manufacturer that attaches the most importance to the driving experience in BBA. The so-called "Mercedes-Benz, BMW", BMW's driving feeling is now comparable to that of high-end brands. But in the magical Chinese auto market, most people actually don't really eat the chassis quality and driving pleasure, and even BMW owners are mostly aiming for the "blue sky and white clouds".

Therefore, BMW also had to compromise for the sake of the Chinese market, and the new generation of BMW 5 Series also installed a large color TV in the rear row. However, in the future, if China's auto market is led astray by the "big screen trend", BMW's vaunted core driving control advantages will be uncompetitive.

Write at the end

BMW's compromises for China's car culture are not only color TVs and large screens, but also long-axle models. The characteristics of Chinese people who love big cars and various comfortable configurations may be difficult to reverse for a while.

But on the other hand, Chinese value configuration and face not because of superficiality, but because Chinese people who are usually hardworking and busy rarely enjoy the moment of driving, and most of them are anxious and numb on the road. Chinese who work hard for their careers and families may not have the energy to care about manipulation at all.

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