How did the tank 300, which sells 100,000 a year, break through the Prado defense step by step?
Since the beginning of electrification, there has been no more successful brand than tanks.
On the one hand, the tank brand has completely broken the curse of Chinese brands not being able to gain a foothold in the high-end market, and on the other hand, its sales performance is as strong as a rainbow.
According to the data, the tank series models completed the sales of 20,067 units in a single month in the past January, and won the sales championship in China's off-road market for 37 consecutive months.
Among them, the monthly sales of the two Hi4-T models reached 9,631 units, which also means that the cumulative sales of the two fuel vehicles of the Tank 300 and the Tank 500 exceeded 10,000 units.
In the past year, the Tank 300 has completed the sales of 93,000 units, and if the tank production capacity is lifted, it is easy to complete the annual sales of 100,000 units.
In the era of fuel vehicles, it is very difficult for Chinese cars to break the bottleneck of 150,000 pricing, and the past strategy is to have large size, large displacement, and high configuration, even then it is difficult for users to pay.
The achievement of the tank 300 is that it took 3 years to complete the sales base of 300,000, which is very terrifying, during which the tank 300 even continued to launch derivative models and raise prices, but it did not affect its performance in the market.
The reason for its success is actually the inevitable result of the Great Wall's years of hard-core off-road experience.
Great Wall has been deeply cultivating in the off-road market, and is the only manufacturer in the Chinese market camp that continues to insist on the design and sales of off-road vehicles, with rich experience in manufacturing, design and production, and a good market reputation.
In addition, in the market three years ago, there was no strong hard-core off-road vehicle to choose from in the 200,000-300,000-level market, and the debut of the tank 300 broke through this pattern and gave up the entry threshold of hard-core off-road.
In the past, users wanted to buy a hard-core off-road vehicle with comprehensive strength, at least the Wrangler, Prado height, the budget needs about 500,000, although it is interspersed with 300,000 Pajero, but Mitsubishi's technology is backward, high fuel consumption, reliability is not strong and can not carry out high-intensity off-road problems are very obvious, it is indeed difficult to walk.
The tank 300, which has a large girder, a stylish design, rich configurations, and 250,000 enough to land, has become the best choice in the market.
There is a problem of excessive prices of off-road vehicles in the domestic market, and off-road in the global market is not a rich man's game, but in the domestic market, Nissan, Mitsubishi, Toyota, and Jeep have packaged off-road into high-end games, imprisoning the working class outside the off-road door.
The landing of the tank 300 has released the long-term user consumption grievances, which is the inevitable result of the company's long-term technology accumulation and release in an instant.
Its success is difficult to be effectively replicated, which requires enterprises to have strong design, production and manufacturing capabilities, as well as huge word-of-mouth support, in other words, enterprises need to provide stronger and more reliable off-road vehicles under a lower consumption budget.
Since the National VI emissions, the Prado disappeared from the Chinese market, which is equivalent to giving Chinese brands a chance to develop, and in the electrification track, the Hi4-T of the tank is also extremely strong, and the performance, fuel consumption, ability to get out of trouble and track advantages are difficult to shake.
If it were not for the long-term insistence on building a solid car, the Chinese people would not accept more than 200,000 off-road vehicles made in China.