The pre-sale box office of the new Spring Festival film broke 300 million! Jackie Chan ran away, Andy Lau sold his privacy or lost miserably

Miss No. 1 Cinema (original by topcinema, reprinting is strictly prohibited)

This year's Spring Festival movie file is still a few days away, and as of February 6, the total pre-sale box office of new films in the 2024 Spring Festival file has exceeded 300 million.

"Flying Life 2", "Hot and Hot" and "Article 20" are temporarily among the top three in the pre-sale box office of new films in the Spring Festival, with the first pre-sale box office exceeding 80 million, and the second and third pre-sale box offices all exceeding 70 million.

It seems to be lively, but there is little soup and little water.

Compared with previous years, the Spring Festival file of the Year of the Dragon, there are no action blockbusters, no war blockbusters, no science fiction blockbusters, and no spy movies, just a few family movies suitable for women and children, bringing people to have fun.

In the fiercely competitive Spring Festival stalls, experiencing a major reshuffle, this time the two directors from non-professional backgrounds are far ahead of the pre-sale box office:

Whether it is Han Han's "Flying Life 2" or Jia Ling's "Hot and Hot", these two are filmmakers who are halfway through the road, and there is only one professional director Zhang Yimou's "Article 20", which appears in the top three of the pre-sale box office.

And Andy Lau, a "senior contestant", was embarrassed again.

After experiencing the New Year's Day New Year's Eve file "Goldfinger" and "Sneaking", the box office and word-of-mouth of the two movies were overtaken by the works of the younger generations, the Spring Festival file has not yet arrived, and the embarrassment has already arrived first-

The movie "Mr. Red Carpet", directed by Ning Hao and starring Andy Lau, with an investment of more than 200 million, was less than one-third of the pre-sale box office of the previous three during this year's Spring Festival.

The first three pre-sales all exceeded 70 million, and by late at night on February 6, the current pre-sale box office of "Mr. Red Carpet" exceeded 20 million.

Even the pre-sale box office of the cartoon "Bear Infested: Reversing Time and Space" left Andy Lau's "Mr. Red Carpet" behind, more than doubling with the current score of more than 44 million.

If you want to say that these are all powerful players, then, another youth film-themed "Let's Shake the Sun Together", starring the younger generation of Peng Yuchang and Li Gengxi, the total pre-sale box office is also closely followed by "Mr. Red Carpet", only a fraction of a margin.

Now it seems that "Mr. Red Carpet", not to mention the top three in the Spring Festival stalls, even the fourth place, has to fight desperately.

Is Andy Lau not working hard enough?

Of course not, this time for the sake of movie promotion, Andy Lau continued to promote all kinds of movies, and he also went to Dong Yuhui's live broadcast room to sell movie tickets.

In order to promote the movie, Andy Lau also rarely talked about privacy and private life that are rarely involved.

Andy Lau talked about filming "No Thieves in the World" back then, and found that some fans were hiding under the bed, and also talked about having a license plate given by fans, talking about the license plate number, saying that although he didn't take pictures of his birthday 927, he still insisted on using it after taking a 917.

Even, Andy Lau also talked about the topic of hidden marriage, which was on the hot search.

These were unimaginable before, Andy Lau rarely broke his ring again and again in order to promote the movie, and worked so hard that he had nothing to talk about and no taboos. In order to allow more audiences to see and pay attention to the movies he starred in, Andy Lau has also changed.

It's not just Andy Lau who has changed, those familiar superstars who once appeared in the Spring Festival stalls have also "escaped".

For example, Jackie Chan.

Although it was previously rumored that Jackie Chan's new film "Legend" would appear in the Spring Festival, it was eventually missing.

Jackie Chan did not appear in the Spring Festival file this time with the movie "Legend", which was filmed early, and became a deserter, and the excitement of this year's Spring Festival file is someone else's.

Once upon a time, Jackie Chan was a guarantee of box office and word of mouth.

The self-contained kung fu comedy elements in Jackie Chan's movies have accompanied many people's youth, with wonderful and interesting fights, humorous plots, graceful and skilled beauties, coupled with Jackie Chan's personal life-fighting performance, which is enjoyable to watch.

But in recent years, take a look at the word-of-mouth of Chinese kung fu movies starring Jackie Chan:

2016 "Fugitive from the Desert", 5.7 min.

2016 "Railway Flying Tiger", 5.1 points

2017 "Kung Fu Yoga", 5 points

2017 "Blood of the Machine", 4.6 points

2019 "Divine Quest Kamamatsuryū", 3.8 min.

2020 "Pioneer", 4.4 points

Last year's "Dragon Horse Spirit", joined the rising stars Guo Qilin and Liu Haocun, and invited Wu Jing to make a cameo, the male protagonist played by Jackie Chan is no longer competitive, but an old down-and-out martial artist who wants to take the warm route, but it is still almost meaningless, 5.3 points.

It's been 8 years, and Jackie Chan has been the leading actor in Chinese kung fu movies, and all the word-of-mouth scores on Douban have failed, and there have even been works with extremely low scores of 3 and 4 points.

This makes the reputation of Jackie Chan's starring movies in the hearts of Chinese film audiences in jeopardy, and the audience's trust in Jackie Chan's movies is also decreasing.

This directly led to the decline of the box office of the movies he starred in: the box office of "Detective Pu Songling" was 160 million, the box office of "Urgent Pioneer" was less than 300 million, and even the production cost was not reached, and the box office of "Dragon Horse Spirit" in Chinese mainland was 210 million, and the global box office was 240 million.

Such a box office result is no longer a "big brother" in the domestic film industry with a box office of 1 billion at every turn.

In addition, Jackie Chan is now an old man in his seventies, and he can no longer be as real alive on the big screen as he was when he was young, and he has lost the card that he originally had the most confidence in.

In fact, Jackie Chan's new film "Legend" this time is still something to look forward to.

He cooperated with his old partner Tang Jili again, claiming to be a sequel to "Mythology", and a fantasy adventure film, and also invited back the beauty of the year, Kim Hee-sun, to play a wave of sentimental cards.

Coupled with Zhang Yixing, Guli Nazha, Li Zhiting, Li Chen, Peng Xiaoran, Dou Xiao, etc., there is still a sense of freshness. 

It's just that Jackie Chan's movie didn't appear in this year's Spring Festival in the end, leaving the audience with one less choice of genre films, making "Legend" still a legend for the time being.

is even farther away from the Spring Festival stalls, is Stephen Chow.

"The Mermaid", which once set a box office brilliance, is a thing of the past, and in the film industry in recent years, he has even disappeared.

Xing Ye's latest news is to enter the short drama industry, but Xing Ye has already finished filming "Mermaid 2" for many years, and the release is still far away, only last year's news of a global recruitment of actors for the movie "Shaolin Women's Football", there is no follow-up for the time being.

The rivers and lakes of the past are gone, and we will see and cherish them.