After a month of continuous conjuring without results, players have also lost confidence in the return of the national server, and some players even think that under the influence of the Asian server, the income of Blizzard's direct sales is already very high, and there is no need to return to the national server at all. But is that really the case? Let's take a look at the World of Warcraft servers.
There are a total of 3 versions of the World of Warcraft Asian server, which are the official server, the WLK nostalgic server and the exploration server.
As the number of players is getting smaller and smaller, the price of gold coins in the official server and WLK nostalgic service has completely collapsed, and the official server time is about to exceed 100W gold coins, and the WLK nostalgic service time badge has reached an astonishing 7.2W gold coins, you must know that when the national server is closed, the time is only a few thousand gold coins, which shows how many players in the Asian server are at this stage.
The only one of the three versions is the exploration server, the current gold coin price ratio is about 1:0.02, and it is indeed not low if you look at the ratio alone, but the problem is that Blizzard is about to forcibly restrict the gold group in the P2 stage, not only is it not allowed to open the gold group, but even talking about the gold group on the public channel may be banned, so after the P2 stage is opened, the price of gold coins will naturally collapse.
The decrease in the number of players will lead to a decrease in the price of gold coins, but also reduce the studio's revenue, especially the exploration server, when the studio is withdrawn, Blizzard's revenue will also drop sharply.
In addition to the Asian server, Blizzard's global servers have also experienced a rapid decline in the number of players.
This is the player data given by the authoritative statistics website of the waifu MMO, and you can see that the active number of active people on the official server of World of Warcraft is only about 128W, the active number of active people on the nostalgic server is only about 91W, and the two together are only 219W, and the number of active users of the first-ranked game has reached about 437W.
In other words, after the closure of the national server, Blizzard has lost the throne of the number one MMO game provider. You must know that the number of active people in World of Warcraft contains a large number of scripts, and the number of scripts in the Asian server has exceeded the normal number of players.
Take the exploration server as an example: when the server was just launched in early December 2023, the main city can be described as full of people, only 2 months have passed, the same place, and it is still the prime time of the weekend, and the main city is already full of people.
Although Blizzard's directly operated servers do not need to layer agents, the Asian server alone will never be able to reach the revenue level of the national server, not to mention that it also involves the number of players and the status of MMO.
Judging from Microsoft's latest financial report, the revenue of the national server family bucket can account for one-third of Blizzard Entertainment's total revenue, which has a certain image for a company of Activision Blizzard's size, let alone Blizzard Entertainment.
On a certain level, the return to the national server has become a lifesaver for Blizzard for the following two reasons:
1, it is difficult for the three versions of World of Warcraft to have higher growth, the population of the official server has been relatively stable, the CTM nostalgic service will inevitably pull the crotch, and the exploration server has also shown a lack of stamina.
2, Blizzard's other games are also in a blank period, Hearthstone is all supported by national server players, the popularity of Diablo 4 has long passed, and the Odyssey that was pinned on high hopes has also been directly scrapped by Microsoft.
MMO terminal games have developed to a bottleneck, and if Blizzard wants to continue to grow, it will either return to the national server or develop its own IP for mobile as soon as possible, but it will not be able to bypass the Chinese market. The monthly card income of the national server may not be the most, but the influence is definitely the greatest, the MMO market is so big, you Blizzard does not occupy it, naturally there are other companies that want to occupy it.
If you want to know more exciting content, come and pay attention to Fat Brother Game