On February 2nd, the flagship store of Shanye Bubble Nanping Mao was officially opened in Nanping Street, Wuhua District, and the lottery of exquisite gifts attracted a large number of citizens and tourists to participate.
Citizens and tourists who have tasted the "Yunnan Olive Pickled Fruit Juice" on the spot have called "Shangtou", how can such a Yunnan local brand featuring Yunnan wild fruit "Yunnan olive" detonate the check-in boom and win the love of young people from all over the country?
In June 2022, the first store of Shanye Bubble landed in Kunming, drawing inspiration from the local specialty snack "licorice soaked olive", and using Yunnan olive juice as the brand's main drainage product. The fruit is crispy and slightly astringent, sweet and sweet, moistens the throat and clears heat, and the mountain bubble is a product of the same origin as food and medicine, and the achievements of Yunnan olives at an altitude of 1,800 meters are selected as the soul, and the integration and innovation of Yunnan olives "drink + snack" present a diversified taste of Yunnan. In addition to its unique taste, Shanye Bubble is also actively exploring the branding of traditional food, tracing the origin of the traditional Yunnan flavor olive, intensively cultivating the market terminal, building a Yunnan brand, and exporting Yunnan culture. In just over a year, the mountain bubbles have opened more than 70 stores in Kunming, Chengdu, Guangzhou, Shenzhen, Shanghai and Beijing, which integrates Yunnan elements into the corporate texture of the brand, which is continuing to detonate the national beverage market, shaping the delicious possibility of trendy and creative olives, empowering the Yunnan olive industry and helping Yunnan olives to the world. "Enhance brand awareness, promote more good things in Yunnan to the whole country, and pass on the core of 'a glass of olive juice, a bite of Yunnan flavor' to more people. Lu Kuan, founder of Shanye Bubble, said.
Yunnan Yunnan olive, as a typical representative of cloud fruit and cloud products, mountain bubbles out of Kunming, out of Yunnan, to the whole country, not only to convey the unique flavor from Yunnan, but also to show the rapid development of modern agriculture with plateau characteristics, and to bring more food, culture and products with Yunnan characteristics to the whole country and even the world. The popularity of local enterprises represented by Shanye Bubble is conducive to meeting the growing demand of consumers for healthy food, so that more people can taste the unique flavor of Yunnan and feel the gift of Yunnan's nature.
In recent years, Wuhua District has also vigorously developed green food and characteristic agriculture, actively giving full play to the unique advantages of Yunnan Province's plateau characteristic agricultural industry, supporting and encouraging local brands to thrive, and telling the story of Wuhua in the form of cloud tea, cloud flower, cloud coffee and cloud fruit, and presenting the charm of Wuhua.
In the next step, Wuhua will also continue to focus on production and processing, internal training and external introduction, brand building, etc., to help Yunnan products go out of Yunnan, so that Yunnan's products can go out of the mountains, cross the sea, and be world-renowned. Let the consumption concept of appreciating cloud flowers, drinking cloud tea, tasting cloud fruits, drinking cloud coffee, and tasting cloud mushrooms enter thousands of households, so that more "cloud brand" products can go out of Yunnan and go to the world.
Source | Ourong Media Center: Zhang Peini, Yang Shuang, Li Xifeng