Text | Wynam
Edit | Wynam
On February 1, a video made Liu Qiangdong rush to the hot search, showing Liu Qiangdong's big picture.
In the era when the Internet is so developed, everyone should have bought something on JD.com, but have you ever seen more than 2,600 down jackets purchased at one time?
originally thought that it was a certain company CEO who gave benefits to employees, but when I looked closely at the buyer's nickname called "Brother Dong", netizens instantly boiled.
guessed correctly, it was Liu Qiangdong, the boss of JD.com, who bought more than 2,600 down jackets for his hometown of Suqian Guangming Village, Jiangsu, and donated all of them free of charge.
The villager's sentence "He is my brother" directly made Liu Qiangdong win, and netizens also commented: "He is really worth it!"
Why did Liu Qiangdong directly win this time? From these three points, it can be seen that Liu Qiangdong is a person with a big pattern, great wisdom, and an understanding of Entu.
Behind the donation is the big picture
The first point is that Liu Qiangdong's donation is really for the benefit of the villagers, showing a big picture.
Judging from this donation alone, Liu Qiangdong, as an entrepreneur, has achieved "draught and not forget to dig wells", because his donation has made the old people in his hometown smile, after all, Liu Qiangdong is really not a person who can only talk about it.
This is not the first time he has worked for the welfare of his hometown, almost all the people in his hometown have received Liu Qiangdong's help, and one person has made the whole village "old to rely on, strong to use, and young to support." ”
It can even be said that because of Liu Qiangdong, the happiness index of the people of Guangming Village has also improved a lot, and the villagers' heartfelt smiles will not deceive.
In addition to the down jacket, Liu Qiangdong also bought New Year's goods for the villagers, a variety of snacks, including nuts, chocolate, and toffee...... Not only that, but he also thoughtfully bought couplets and red envelopes for the villagers.
Liu Qiangdong really pretends to be a villager in his hometown, it is definitely not a formalism, everything is something that can be used during the New Year, and the practicality is very high.
Most of these materials are for the old people in the village, and everyone must be curious about what about the young people in the village? What benefits did Liu Qiangdong give them?
Even if Liu Qiangdong did not prepare gifts for young people, it is understandable, after all, young people are strong and can rely on themselves.
But Liu Qiangdong has not forgotten them, as long as the young people in the village are willing, regardless of whether they are literate or not, they can come to Jingdong to work.
According to the words of the Secretary of the Party Committee of Guangming Village, the employment rate of Guangming Village is as high as 100%, which shows how much Liu Qiangdong has contributed to the development of the village!
As he himself said, he is very grateful to his hometown, because his family was too poor to go to college, it was the neighbors who gave him 500 yuan plus 76 tea eggs.
If it weren't for these things, Liu Qiangdong would not have achieved what he is today, so he would spend his whole life repaying the kindness of his parents and fellow villagers.
As it turns out, he did, and no one did it better than him.
Not only that, every time Liu Qiangdong returns to his hometown, he is no longer the big boss with a net worth of tens of billions, but a very simple junior.
He will help the elders in the village to do some work within his ability, and he will go to anyone who needs help, such as chopping wood, pulling carts, and lighting fires...... He's proficient in everything.
Such a boss is worth learning from everyone, so grateful that there are not a few CEOs at the same level, so the villagers will sincerely call him "younger brother", not Mr. Liu!
Therefore, some netizens ridiculed: "Liu Qiangdong's status in Suqian is second only to Xiang Yu", this sentence seems to be a joke, but it is not groundless.
The second point is that Liu Qiangdong not only gave real benefits to the villagers, but also publicized Jingdong's activities, which is better than the publicity effect of finding celebrity endorsements.
At the end of the year, the major e-commerce platforms can be called "fairy fights", and everyone was originally evenly matched, but after such an operation by Liu Qiangdong, the balance of victory will definitely tilt towards Liu Qiangdong.
After all, buyers are the same in who and where they buy New Year's goods, and they will definitely choose a more humane platform, so Jingdong has undoubtedly become the best choice.
Coupled with JD's own very complete logistics and relatively strict quality control, JD's turnover at the end of the year will definitely increase, but it is just a matter of rising more and less.
Everyone now understands how good Liu Qiangdong's "chess" is, and the benefits given to the villagers are actually greater sales.
Not only benefited his hometown, but also gave Jingdong a wave of advertising again, why not do it? "Two birds with one stone" is simply amazing.
The third point is that the success of JD.com's activities is just a trivial matter, and what is really powerful is to set up a good personality for itself and the image of the group.
With this event, everyone knows that Liu Qiangdong himself and Jingdong are both a person who knows how to repay his kindness, and he knows that Liu Qiangdong is still like this to the villagers, so Jingdong must have nothing to say to customers.
The value of this "business card" is implicit, which is more important than the commercial value generated by this event, which determines the sustainable and healthy development of the enterprise.
For example, everyone should have encountered that when the product is sent by mistake, or some things are missed, everyone's first reaction must be to find the platform to hold them responsible.
But if you are buying goods on JD.com, and you are angry, you suddenly think that Liu Qiangdong is a person who knows how to repay your kindness, and you will think of the goodness of JD.com, and your anger will disappear by half.
At this time, the attitude of the customer service is a little better, admit the mistake and be more sincere, do you think this is an acceptable thing, as long as it is solved, and even give a five-star praise in the end.
This subtle impact on the customer is very important for any platform, just like the foundation of a house, the foundation is deep and strong enough, and there is more room to build on it.
This is one of the most important points, so Liu Qiangdong can be said to have won this time, and the value of a small act to him and the company is immeasurable.
Liu Qiangdong looks very successful now, but as a grassroots background, it is not easy for him to come along the way, and there are countless ups and downs behind the scenery.
The grassroots counterattacked, looking back on half of his life, it was a mixed blessing
Because Liu Qiangdong lives in the countryside and his family is not wealthy, he has developed the spirit of hardship and hard work since he was a child, and he is burdened with the expectations of the whole village, and his desire to succeed is much higher than that of ordinary people.
After graduating from Chinese People's University, Liu Qiangdong began his entrepreneurial journey, when he was very optimistic about the prospects of e-commerce, so he came to Zhongguancun alone.
At the beginning, Liu Qiangdong still sold ordinary tapes, but because the market for tapes was quite saturated, he switched to book e-commerce and successfully established JD.com.
Seeing that the book sector is so popular, Liu Qiangdong is very happy, but he is not satisfied with this, he feels that he should expand the plate, otherwise the goods sold are too simple.
So Jingdong began to enter the digital 3C, and then began to expand the clothing, food and other fields, slowly getting bigger and bigger, until it went public in 2014, Liu Qiangdong's business empire was completely formed.
At its peak, JD.com's market value once exceeded $100 billion, and there was no rival except Taobao.
thought that his business empire would expand steadily, but he didn't expect that because of an accident, his reputation fell to the bottom.
In 2018, Liu Qiangdong was pushed to the forefront of public opinion because of the "Minnesota incident", which caused the market value to evaporate tens of billions of dollars, and Liu Qiangdong was forced to resign as CEO.
Jingdong was panicked, but fortunately, at this time, Xu Lei, the general under Liu Qiangdong, stood up and led Jingdong through the most "dark" moment.
Xu Lei
Today's JD.com has long since come out of the haze, and Liu Qiangdong is also the chairman of the board of directors in the company, with 78.4% of voting rights, in general, JD.com is still in his hands.
summary
It is true that Liu Qiangdong has not done well enough, and in 2018, the interests of the group suffered serious losses due to personal reasons.
But no one is perfect, and I have to admit that Liu Qiangdong not only has the qualities that an excellent entrepreneur should have, but also understands Entubao, which is enough.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
The information in this article is from:
[1] "Jingdong CEO Liu Qiangdong: E-commerce entrepreneurs must have innovation and craftsmanship"
[2] "Liu Qiangdong Sends an Internal Letter to Talk about the Future of JD.com: Be Prepared for Danger in Times of Peace, Technology Leads Innovation"
[3] "Liu Qiangdong: Because I was afraid that I wouldn't be able to find a girlfriend, I worked hard to start a business"
[4] "Jingdong launched the "I send New Year's goods to the countryside" activity, Liu Qiangdong sent Bosideng down jackets and supermarket gift bags to more than 1,300 villagers in Guangming Village, Suqian