With sales of more than 200,000 units in January, Chery was unceremoniously sharp in the first month of the year
At present, in addition to Geely and BYD, Chery Group's market performance in the first month of 2024 is also very eye-catching. As we all know, Chery, which has achieved total annual sales of more than 1 million units for two consecutive years, has really made many car companies envious of its rapid development momentum.
Set sail for the 76th issue of the 2024 Auto Market Outlook Series, and the topic of this issue will talk about Chery's market performance in the first month of the year.
BYD sold more than 200,000 units in January, and Geely Group sold more than 210,000 units in January. As the "dark horse" of the auto market, Chery is naturally not to be outdone, after all, Chery's market performance in the past two years has been too eye-catching, not only surpassing Great Wall Motors, but also showing a momentum comparable to Geely and hitting the annual sales crown.
According to the public sales volume, in the past January, Chery Group's cumulative sales reached 200992 units, a year-on-year increase of 107.5%, which is the fourth consecutive month that Chery Group has achieved monthly sales of more than 200,000 units. In the first month of the year, BYD, Chery and Geely all achieved monthly sales of more than 200,000 units, and Great Wall Motors really doubled the pressure.
As the former "first brother of domestic production", Chery's market performance in the past two years has been very strong, not only showing the momentum of harvesting the market, but also showing the momentum of regaining what was lost in the past. At present, Chery Group is mainly composed of Chery brand, Jietu Automobile, Xingtu Automobile and other brands, and Chery Group's strong independent brands and weak joint venture brands are also obvious characteristics.
As the sales pillar of Chery Group, Chery Automobile has a relatively large share of the market share within Chery Group, and the Tiggo 7 series, Tiggo 8 series and Arrizo 8 are all sales contributors to maintaining its market position. In January this year, the monthly sales of the Chery brand reached 135,130 units, a year-on-year increase of 93%.
The market performance is second only to the Chery brand, and it is the second largest sales contributor in the Chery Group, and its Jietu X70 series and Jietu Traveler are all hot-selling models, which are the pillars supporting the market position of Jietu Automobile. In January this year, the monthly sales volume of Jietu Auto was 42,956 units, a year-on-year increase of 168.3%.
As a high-rise brand of Chery Group, Xingtu Automobile's market performance has improved significantly in the past year, although it is not a real rise, but it has surpassed the Great Wall WEY. In January 2024, Xingtu Auto's monthly sales volume was 8,930 units, a year-on-year increase of 87.9%. Judging from the product layout of Xingtu Automobile, the signs of impacting the new energy market this year are more obvious.
The most obvious change of Chery Group in 2024 is to participate in the market competition in the field of new energy, at present, Chery Fengyun will also launch Fengyun A8, the first model of the iCAR brand iCAR 03 has announced the pre-sale price, Xingtu Star Era ES has been listed, and Chery Group will have a number of new energy vehicles to be listed, such as iCAR GT, Fengyun T6, Fengyun T9, etc.
According to Chery Group's product planning and market performance, Chery Group's annual target in 2024 will not be low, but the market involution is also relatively intense.
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