In April, the luxury brand value retention ranking, the second millennium became the third, and Tesla was eighth

Buying a car

2024-05-11 12:11Posted in Tianjin Automotive Creators

Let's take a look at the luxury brand value retention ranking in April, the second millennium has become the third, and Tesla ranks eighth this time. The April 2024 China Auto Retention Rate Research Report, released on May 7, revealed a special list - the luxury brand retention rate ranking. Through this list, let's take a look at which luxury models did the best in terms of "brand gold content" and "less loss" of car owners last month:

First up on the list is Porsche, which has a three-year retention rate of 76.7 percent. However, compared to March, Porsche's value retention rate has declined. It seems that even the best in the car is not immune to the impact in the face of the great wave of electrification.

It was followed by Mercedes-Benz, with a three-year retention rate of 67.2%. As a representative of German luxury, Mercedes-Benz is both hard, both optimizing fuel models and actively deploying new energy vehicles, after all, in these years, there is no new energy model, it is difficult to sit firmly in the country.

Lexus, which was once known as the "second oldest brand in the millennium" in terms of value retention, failed to hold the second position in April, ranking third with a three-year retention rate of 65.9%. It seems to be similar to the pattern of the new car market, the world has changed, and Lexus has to refuel!

BMW ranked fourth with a three-year retention rate of 62.2%. Its sporty genes and distinctive label still win the hearts of car fans. Although the data may not be as good as some new energy forces, when it comes to driving experience, BMW still has its own set.

Audi followed with a three-year retention rate of 59.3 percent, a slight decrease from the previous month. But in the new car market, Audi maintains its position with the advantage of the terminal price. In the second-hand car market, the cost-effectiveness and quality of those old German luxury cars still make many consumers pay for them.

The niche and individual Land Rover is in sixth place with a three-year retention rate of 58%. The preference of the wealthy makes it unique in the market. Although there are many imitators on the market, the performance of Land Rover's products and the unique tone of British luxury off-road vehicles are not so easy to copy.

Lincoln's three-year retention rate in April was 57.4%, and both the retention rate and sales volume were not very prosperous. Tesla, another more closely watched American brand, ranked eighth with a three-year retention rate of 56.8%, a slight increase from March. Cadillac and Volvo ranked ninth and tenth, respectively, with a three-year retention rate of 53.9% and 53%, respectively. In addition, the three-year value retention rate of the new cars of the three major brands of Acura, Jaguar and Infiniti has not been able to exceed half of the value rate, which cannot but be said to be a bit miserable.

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