The title of "King of African Mobile Phones" is not Apple, Huawei, or other mobile phone brands, but Transsion mobile phones from Shenzhen, China.
Many friends may not know about this brand, indeed, Transsion mobile phones are not well-known in China, but on the African continent on the other side of the ocean, they can be crowned kings, and Transsion even successfully squeezed into the fifth place in global mobile phone shipments in 2023.
Why is Transsion so well-known on the African continent, and why are it so difficult to find Transsion mobile phones in the domestic market? Let's talk about it.
Affordable price
It is understood that the price range of TENCO mobile phones under Transsion is mainly distributed in the price range of 5849-44999 rupees, which is 500-3900 yuan.
（图为：传音Infinix Zero Ultra）
The top-of-the-line configuration is only less than 4K, and you can buy a working smartphone for five hundred.
Compared with other brands, the pricing of Transsion mobile phones fully takes into account the local consumption level, so that more African consumers can easily buy cost-effective mobile phones, which naturally makes Transsion mobile phones the first choice in the minds of African people.
Localization optimized for the people of Africa
Transsion Mobile also fully considers the needs of users in Africa when designing its products. Not only do they support multiple SIM cards, but they also make it easy for users to switch between different networks.
The most intimate thing is that Transsion has also added a deep skin tone intelligent beautification function according to the skin tone characteristics of local users, which is deeply rooted in the local function optimization, and it is difficult not to make Transsion mobile phones widely recognized and praised in the African market.
Why is it so difficult to return home?
Despite its success in the African market, Transsion has struggled to gain a foothold in the domestic market. On the one hand, the domestic mobile phone market is fiercely competitive, and well-known brands have occupied a dominant position, and it is not easy for new brands to enter the market.
On the other hand, domestic consumers have higher requirements for mobile phone brands, and they are more inclined to buy brands that already have a certain reputation and reputation, while Transsion has a relatively low reputation in the domestic market. Therefore, although Transsion Mobile has tried to enter the domestic market, it has faced many difficulties and challenges.
epilogue
Although it is difficult to gain a foothold in the domestic market, Transsion mobile phones still reach the top of the African continent thanks to their affordable prices and optimized localized functions for the needs of the African people. Let domestic brands be famous overseas, Transsion is definitely one of them,