The Spring Festival is approaching, and the "festival economy" has triggered a consumption boom. According to the "Spring Festival Consumption Outlook Report" released by Douyin Life Service, from January 11 to 24 (the first day of the lunar month to the 14th day of the lunar month), Douyin life service-related orders increased by 146% year-on-year, of which leisure and entertainment orders increased by 259%. Undertaking the rapid recovery of the tourism market in the past year, "travel" has become a hot search word for the Spring Festival, with a year-on-year increase of 457%. Beijing has become the hottest destination, and Harbin Ice and Snow World is the most popular attraction.
Hot pot becomes the hottest delicacy Sichuan cuisine is the most popular
"Eating" is the highlight of every household during the Spring Festival every year, and the catering market has heated up significantly when it enters the "Spring Festival stalls". The data shows that the search volume of "Chinese New Year's Eve Dinner" increased by 80% week-on-week.
All kinds of delicacies across the country have rushed to the Spring Festival stalls. Hot pot is the most searched in the food category, with a year-on-year increase of 63%, and it is a well-deserved consumer favorite food. Local cuisine followed closely behind, with fast food snacks, specialty dishes, and Western food ranking third to fifth.
In the selection of local dishes, "spicy" took the top two, Sichuan cuisine won the "most popular local cuisine", Hunan cuisine ranked second, and the third to fifth places were Cantonese cuisine, Northeast cuisine, and local cuisine.
Spring Festival travel is hot, and Harbin Ice and Snow World orders rank first in the country
In the past year, the tourism market has recovered rapidly, and the Spring Festival of the Year of the Dragon has once again injected new impetus into the market. According to the data, Douyin's "Spring Festival travel" searches increased by 457% year-on-year and 247% month-on-month from the previous two weeks. The three first-tier cities of Beijing, Shanghai and Guangzhou, together with Xi'an, Chengdu and Chongqing, have become the most popular destinations. The source of customers is mainly from the south, and the top six orders are Shanghai, Guangzhou, Zhengzhou, Chengdu, Shenzhen and Chongqing.
Driven by the "small potatoes in the south" that are out of the circle, ice and snow have become the darlings of tourists this year. Harbin Ice and Snow World is the most popular attraction, followed by Shanghai Disneyland and Universal Beijing Resort, which are second and third on the list of most popular attractions, respectively, and Changchun Ice and Snow Xintiandi is seventh on the list.
The consumption enthusiasm of "intangible cultural heritage" culture is also increasing. According to the data, the search volume related to "intangible cultural heritage" before the holiday increased by 7.6% week-on-week, of which the search volume of the first Chinese intangible cultural heritage temple fair in Mianyang increased by 198% week-on-week, and the Qinhuai Lantern Festival increased by 82.7% week-on-week.
Years ago, the business of "becoming beautiful" was booming, and the north and south had different leisure methods
On the eve of the Spring Festival this year, the business of "becoming beautiful" is booming all over the country, and orders for hairdressing, nail art, and beauty and body care have doubled year-on-year, with growth rates of 114%, 194% and 369% respectively. In terms of regions, Zhengzhou won the "most beautiful city", followed by Chengdu, Chongqing, Shenzhen, Guangzhou and Shanghai.
After a busy year, people from the north and south also have their favorite ways to relax. According to the search results, the top recreational activities in the country are pedicure, massage and bath. Among them, the south likes foot massage, Hangzhou, Shanghai, and Suzhou are the top three in the order list of foot massage, and the north is more fond of bathing, and Zhengzhou, Shenyang, and Dalian are the top three in the order list of bathing centers.
On the whole, the pre-holiday catering, tourism, leisure and entertainment and other multi-sector consumer markets continued to improve, and the potential of the consumer market was accelerated.
The following is the full text of the report: