【China Life Consumption Network】1month16day,Xiao Zhang from Luoyang, Henan Province bought an 85-inch HisenseU8KL(Mini LED)TV。 This is a New Year's gift from him to his parents during the Spring Festival this year. Xiao Zhang, who was born in IT,Compared with ordinary people, he understands some technology,Therefore,His choice will have a professional component,He will also know how to choose a good TV。 For most people,How to choose a TV with a price of 10,000 yuan during the Spring Festival of the Year of the Dragon?
The first is the activity and growth rate of the TV category
Xiao Zhang likes to learn about each TV product with different technical characteristics through the Internet, and prefers to browse industry hot words. Xiao Zhang's judgment is that the degree of activity and growth rate represent the trend of the industry, and the more people who pay attention to it and buy or have the willingness to buy. In the past 2023, Mini LED has become a hot word in the TV industry.
At the market level, data from Trend Force shows that global Mini LED TV shipments will reach 4.4 million units in 2023, an annual increase of 13%, and the penetration rate continues to increase, and it is expected that Mini LED TV shipments will continue to grow in 2024, reaching 6.21 million units, an annual increase of 53.5%.
The sales volume of Mini LED TVs in the Chinese market is expected to reach 920,000 units, doubling compared to 2022, with a growth rate of more than 140%. At the industry level, it is enough to prove the potential of this track from Hisense, TCL, Sony, Samsung and other leading brands that have chosen to continue to increase in the field of Mini LED. This strengthened Xiao Zhang's determination to buy a Mini LED TV.
The second is to see which brand of similar products iterates faster and whose performance is more prominent
According to incomplete statistics,2023In the domestic TV market, there will be about 30 new Mini LED TV products released,The number of partitions ranges from 200 to 40000,The size covers55-115Inch sizes、The price ranges from4500 yuan to 280,000 yuan,Greatly enrich the market richness。 Among them,Hisense, as the company that releases the most new products in 2023Mini LEDTV,New products account for one-third of the industry,A total of 10Products based on ULEDXscene picture quality technology platform have been released,IncludingUX、U8KL、E8K andE7K。
One concept that needs to be clarified is that ULED X reference image is to improve the user's perception and image quality experience in real scenes as the core, and create industry reference image products. Comprehensive market performance、Authoritative media evaluation, etc.,HisenseU8KLThe performance is more prominent。
The third is how to solve the pain point of daytime viewing reflection, and you can see the TV with the best picture quality without being affected by the environment
Xiao Zhang's mother, who is in her seventies, suffers from mild cataracts and presbyopia. The original TV at home, when viewing during the day encounters outdoor light, the curtains must be closed, otherwise the TV is reflective, which seriously affects the viewing experience. Therefore,In addition to meeting his own intelligent requirements,It is more important to solve the pain points of parents when buying TV,There must be no phenomenon of light interference when watching TV during the day。 Experiencing Hisense U8KL (Mini LED) left a deep memory on Xiao Zhang. This TV solves all of Zhang's concerns.
In terms of light interference,Hisense through exclusive customized obsidian screenProTechnology,With the lowest reflectivity in the LCD industry1.2%,Eliminate the reflection of the screen to the greatest extent、Reflection problem。 That is to say,HisenseU8Khe comparison with similar products,Users do not need to worry about the light interference caused by daytime viewing。
In terms of intelligent perception,HisenseU8KL can more accurately perceive the brightness of the surrounding environment、Changes in color temperature,Cooperate with millimeter wave radar,Real-time perception of people's viewing position,It can automatically perceive the brightness of the surrounding environment、User location, etc.,Finally,The best picture quality can be presented in different environments。 In terms of industry media evaluation,2023year1month,Authoritative digital evaluation media evaluation"Hot flagship Mini LED TV of the year",Hisense TVU8With transparent picture and extreme color performance in bright scenes,Won"2023Best 4K Mini LED TV"Title,This is also the second consecutive year that Hisense TV has won this award。
Fourth, I want to see a TV with a more natural and rich picture level and a more accurate chiaroscuro
Xiao Zhang buys a TV during the Spring Festival,On the one hand, it is a New Year's gift to his parents,On the other hand, it is the original LCD TV at home,The color is not pure and the image is not clear。 It's not too bright when it's supposed to be bright, and it's not too dark when it's supposed to be dark. In a word, the picture quality is relatively poor. Mini LED TVs on the current market,Some only pursue the number of partitions,But the picture quality chip is unsatisfactory。
From a professional point of view, the standard for measuring good image quality is that light control + partition = better image quality. However, if it is just a simple number of stacked partitions, and there is no image quality chip with good light control ability, the effect is meaningless.
HisenseU8KL uses2400Level partition,It can accurately balance the light output in the screen,Reduce the halo phenomenon caused by light overflow,Adjust the brightness and darkness of each partition of the picture in a balanced manner,Ensure that every bright place is bright,The dark place is dark,The picture performance level is fine and transparent,Rich details,Not white。 For example, the backlight of each area is equivalent to the musicians in a symphony, and the sound and light in their own area are more than the number of musicians, which naturally produces more detailed and layered sounds, but only if someone conducts it properly. The Xinxin X image quality chip is equivalent to a conductor, and only a good commander can really give full play to the strength of all musicians, realize the accurate performance of sound (backlight), and show a grander scene without losing details.
五是看谁引领Mini LED行业走向
The latest Ovirivo news shows,2023Hisense TVs' global sales of 25.852 million units, the shipment volume ranks second in the world,The share of shipments is13.23%,A year-on-year increase of 1.17 percentage points。 When Hisense's video is strong as a whole, its Mini LED performance is also good. Up to now,Hisense has mastered more than 170 patented technologiesULEDThe technology,In one fell swoop, it broke the technology between Chinese enterprises and Japanese and Korean TV companies"Intergenerational gap",Promote backlight partition technology to become the global standard for high-end LCD TVs,Set a new benchmark for picture quality in the global color TV industry。 Hisense is also the first to lead the formulation of international standards for LED backlighting.
There is technology、There is a market、A good product with champion picture quality,HisenseU8KL is2024The product that is most in line with the consumption trend of the TV market,It is the best choice for high-end Mini LED in the 10,000 yuan range。 Under the trade-off,Xiao Zhang's final choice of HisenseU8KL is not an exception,But it has universal significance。 Spring Festival of the Year of the Dragon,10,000 yuan price echelon has such a large-screen TV that gathers many top black technologies,I believe that no consumer can refuse HisenseU8KL。 (Source: Blue Science and Technology Network)