"My mother is Dong Mingzhu", Gree's annual meeting exposed a big problem
"My mother is Dong Mingzhu!"
Recently, Gree has made a lot of news, but without exception, it all revolves around Dong Mingzhu.
The first thing is that at Gree's annual meeting, a female employee sang happily while playing Allegro:
"My mother is Dong Mingzhu!"
If you watch this allegro program, you will find that the words that are basically touting Dong Mingzhu and the company are extremely flattering.
Like what:
"Mr. Dong's popularity is particularly good, and outstanding women are representatives. Vigorous and resolute work, leading Gree Electric to create brilliance. ”
The second thing is a "rumor".
At the beginning, Dong Mingzhu announced that he would give more than 200 million year-end bonuses to employees, which was unanimously praised at the time, and they all said that entrepreneurs had a conscience.
But later, it was rumored on the Internet that some suspected Gree employees complained, saying that Gree did not send cash, but deducted it with Gree G3 mobile phones.
In addition, the year-end bonus of Gree Electric Appliances is issued in the form of points, which can be exchanged for Gree's products.
Gree G3 This mobile phone is already very old, and the most outstanding thing is that the portrait of Dong Mingzhu appears when it is turned on, and the second-hand market is less than 200 yuan.
However, Gree Electric has since denied the news, claiming that the extra 200 million bonus is not deducted with G3 mobile phones, but a real year-end bonus. In addition, the year-end bonus is not issued in the form of points.
The last thing is to sue a group of entrepreneurs and Internet influencers.
Including Gong Wenxiang, Fu Sheng, "Make a Friend-Luo Shi", "Broken Papers", "Entertainment Guapi", "Sean Playing Digital", "Xiaoliang Music" and other people and self-media.
The reason is that these people publicly posted some ridicule and criticism last time on the incident of "Wang Ziru didn't read Gree's salary slip".
In fact, after the last Wang Ziru incident, many media believed that Wang Ziru's arrival did not bring too many changes to Gree, and this person's Internet reputation has been questioned for a long time.
The current situation is that Wang Ziru is even one of the organizers of this Gree annual meeting.
An annual meeting can often see the problems of an enterprise.
The biggest problem of Gree now may not only be the problem of operation and stock price, but the problem of company culture.
The whole company, from top to bottom, is permeated with the praise of Dong Zong.
Although Dong Mingzhu once said on the show that if she doesn't look down on people who praise her, she will give "half a point" in her heart.
But in some public videos, it can be seen that Mr. Dong is very useful for these praises, and he especially likes Gree to be praised and himself to be praised.
What does this lead to?
Gree's annual meeting gave the answer: in the program "My mother is Dong Mingzhu", the little girl also said a sentence, comparing "who has a deep relationship with Gree".
"My cousin is the sales champion, my eldest brother is the manager, and my father is a veteran employee of Gree......"
For an enterprise that dreams of going global, employees are not comparing quality and technology, but relationships.
That's where it gets interesting.
This also shows from the side that in Gree, it is indeed Dong Mingzhu who "has the final say", and whoever has a good relationship with Dong Zong can be reused and promoted.
Whatever Dong Mingzhu wants to do, the employees under him will cater to and tout.
For example, Dong Mingzhu once personally designed a high-end "rose air conditioner", and consciously looked very good-looking and fashionable, but the market did not recognize it, did not buy it, and the masses complained about ugliness.
But even so, Mr. Dong still operates every year and releases new products every year, even if they don't sell well.
Today's biggest problem for Gree may come from Dong Mingzhu.
Gree has always been known for its "core technology".
She once said in an interview that now when she buys Gree's refrigerator, she buys the vegetables and puts them inside for 20 days, which is guaranteed to be fresh, which is fresher than the one bought from the vegetable market.
"We once tried the watermelon, split it in half, ate half and put it in the refrigerator, we kept track of it for a week, and the watermelon came out, and the taste was better than the watermelon that I bought and cut. But if you look closely, I'm going to bring my experts over. ”
This kind of conclusion that violates common sense, has Mr. Dong really verified it?
If this is the case, the world's "zombie meat" will be settled, and they will be placed in Gree's refrigerator and immediately rejuvenated.
Later test results showed that even if it was wrapped in plastic wrap and refrigerated, a large number of negative bacilli and positive cocci would appear in the watermelon, and the colony group seriously exceeded the standard......
In 2021, Mr. Dong also revealed:
"Gree has developed a new technology that combines solar energy, energy storage and air conditioning. With this technology in depth, a home can be completely self-powered, and lighting does not cost a penny of electricity. If the technology were to be used globally, the global temperature could drop by half a degree. ”
As soon as these words came out, everyone fell silent, isn't this a perpetual motion machine?
Perhaps, this is an exaggeration made by Mr. Dong in order to sell goods, but it also reflects that Mr. Dong does not know enough about the authenticity of his "core technology", and most of them rely on people at the bottom to blow.
But on the contrary, Mr. Dong is arrogant, she ridiculed the United States: "I am the world leader in the field of air conditioning, how old is he?"
She pinched Ma Yun: "Ma Yun can't live without me, I can still live without him!"
She posed to investors: "If I don't pay you dividends for 5 years, what can you do?"
She also said: "Aren't you sick if you don't buy my air conditioner?"
These are not rumors from me, they are all words that come out of her mouth.
The final result, everyone has also seen.
The beauty she doesn't look down on, the market value was once twice that of Gree, and it entered the world's top 500.
But Gree fell out of the list after many years on the top 500 list.
As the helmsman of the enterprise, you can accept failures and setbacks, but after accepting these setbacks, you are still arrogant and feel great, which is not normal.
Dong Mingzhu shouted many times: "You can buy Gree stocks, and you promise not to suffer losses." ”
As a result, everyone has also seen that not only suffers, but also suffers losses every year.
Although Mr. Dong often buys back shares, the stock market does not rely on buybacks, but on performance.
Gree's biggest problem now is the lack of breakthroughs in performance.
Now when people talk about Gree's "core technology", what they think of is not Gree's compressors and chips, but Dong Mingzhu's many "amazing words" in front of the camera.
Of course, Gree did not think about saving himself.
Over the years, Mr. Dong has also tried to save himself, such as having a big fight with dealers and leaving the case.
For example, Meng Yutong and Wang Ziru ushered in, hoping to change the sales channel.
We also hope that Mr. Dong can get his wish and lead the company to a new life.
But now, the impression that Gree gives to the outside world is: full of praise and worship, full of management obsolescence.
Take, for example, the format of the annual meeting.
Nowadays, many young companies like employees to joke about the problems of the company.
The recently released movie "The Annual Meeting Can't Stop" is a good example.
The storyline of "The Annual Meeting Can't Stop" is largely based on Ali.
Stills from "The Annual Meeting Can't Stop".
Ali has a chorus group called "Crooked Sky Troupe", which releases a "negative energy" program every year, pointing out problems by name and complaining about the boss.
And the boss who was ridiculed will also admit punishment and scold offstage.
"Sing all the emotions and you can continue your work tomorrow. ”
Now Gree's annual meeting can only be blown.
"Even if I don't do anything every day, I just watch how she has meetings, and I listen to what she says and does every day, and I feel very happy. ”
Wang Ziru has made a good example for the employees, I blew it, I was promoted, others scolded me, and I was sued by the company.
In such an atmosphere, can Gree be good?
Dong Mingzhu is undoubtedly an excellent entrepreneur, she led Gree to turn over and go public, and she has made outstanding contributions.
But times have changed, and the positive influence that Mr. Dong has brought to this company, the experience of the past, may be negative and ineffective today.
She also has no way to break through the limitations of her cognition and age, to feel the market that belongs to young people, and to adapt to the new world.
And the people under her staff did not dare to point out her problems, so they could only witness Gree's landslide.
Gree's biggest hero is Dong Mingzhu.
But the biggest problem now is precisely Dong Mingzhu.
Google, which changes its CEO in a few years, believes that the secret to maintaining the vitality of the company is to believe in new people and choose new talents.
It seems that Miss Dong should also trust the young people under her command.