"There are a lot of people, and it's even more lively than during the New Year. "On December 30, 2023, the cultural and tourism consumption gathering area of Shushui Town, Wenxi County was officially put into operation. This not only brings a new cultural tourism check-in place to Wenxi County, but also marks a new stage of the integration and development of local cultural tourism.
The construction project of cultural and tourism consumption gathering area in Lianshui Town, Wenxi County (hereinafter referred to as "Lianshui Town") is a key project and investment promotion project determined by the Wenxi County Party Committee and the county government, and it is also a highlight of the pastoral scenery demonstration belt along the Lianshui River.
On January 9th, the reporter walked into Lianshui Town, on both sides of the block, there are rows of shops, not only a variety of food and drink shops, but also stores of intangible cultural heritage products such as "Jin Xianghui" and "Grandma and I". Tourists raise their mobile phones to take pictures, or taste delicious snacks, or experience amusement projects, or take a walk along the riverside, and the crowded Lianshui town has become a new cultural tourism check-in place in Wenxi County.
A characteristic commercial street
In the small town of Lianshui, the rows of modern shops blend with traditional Chinese-style architecture, the beautiful scenery along the Lianshui River and the clean streets are complemented by the beautiful scenery of the Lianshui River, and the rickshaws in the central square are particularly eye-catching, and visitors can experience them for free......
According to Cheng Yuanhao, the person in charge of the commercial street of Lianshui Town, Lianshui Town is planned and designed according to the national 4A-level scenic spot standard, and the overall pattern is "one heart, two belts and four districts". "Yixin" refers to a central square with a commercial complex as the core, "two belts" refers to the landscape belt along the commercial pedestrian street and the riverside landscape belt of the Lianshui River, and the "four districts" are the comprehensive business district with commercial complexes as the main focus, the commercial and tourist area along the street as the main commercial pedestrian street, the characteristic business and tourism area with independent courtyards as the main part, and the functional service area with supporting projects such as kindergartens.
"Now there are 70 businesses in the commercial street, and about 100 businesses in the mall, and since the official operation on December 30, 2023, 10 shops have been signed one after another, such as Snack Youming and Hong Kong-style side stove. Cheng Yuanhao said, "From the opening to New Year's Day, the average daily flow of people is 105,000 people, and the turnover of the commercial street is about 800,000 yuan per day." In addition, it can provide more than 1,000 local jobs. ”
Referring to the reason for settling in Lianshui Town, Liu Qianqi, principal of Wenxi Pure Voice Art Museum, said: "As a new landmark of Wenxi, Lianshui Town is very attractive to our art industry practitioners at the design level, and there will be many young people in Lianshui Town, and we are now facing an education group that is getting younger and younger, and parents of the 'post-90s' like to gather in such a place, therefore, last year, with the strong support of Wenxi County Culture and Tourism Bureau, we settled the Pure Voice Art Museum in the commercial street of Lianshui Town." ”
Ren Xiaoxiao, the person in charge of Wenxi Chow Tai Sang Jewelry, believes that "this is a large-scale gathering area integrating shopping malls, street shops and residences, close to Wenxi Stadium and Park No. 1 residential area, etc., with convenient transportation and large flow of people, and since its opening, the turnover has been very considerable."
At present, the large-scale comprehensive commercial shopping center in Lianshui Town has settled in Wanda Cinema, Nanfeng Tesco Supermarket, Chow Tai Sheng, China Gold, Laomiao Gold, KFC, Chabaidao, Adidas, Nike, Disenis and other merchants; Among them, the entry of KFC, Wanda Cinema and other brands is the first time in the county.
"This has become a new landmark in Wenxi, we live nearby, and when we have nothing to do, we can take our baby here for a walk, not only to taste the food, but also to have fun. Ms. Ren, a citizen, said.
In the process of project design, Wenxi County has focused on building Shushui Town into a large-scale cultural and tourism complex integrating tourism, leisure, culture, commercial shopping and catering, a large-scale cultural and leisure block, and a nighttime cultural and tourism consumption gathering area. Now, it has become the most popular large-scale comprehensive shopping center in Wenxi, the most dynamic cultural tourism and leisure resort, and a pearl in the idyllic scenery demonstration belt along the Shushui River.
A number of intangible cultural heritage enterprises have settled in
Walking in the commercial street of Lianshui Town, there is one type of shop that stands out from the rest, that is, the intangible cultural heritage store. Here, you can not only buy intangible cultural heritage products or intangible cultural heritage food, but also appreciate intangible cultural heritage.
Jin Xiang Hui Intangible Cultural Heritage Food Square is such a shop, Jin Xiang Hui Wenxi Jujube Egg Intangible Cultural Heritage Inheritor Zhang Haiying pointed to the shop in front of him and introduced: "This boiled cake is hollow, without white sugar, can meet the needs of some elderly people and children. In addition, we have also improved and innovated the flavors to make more than 10 flavors of boiled cakes, such as red bean, mung bean, chestnut, hawthorn, and sucrose-free, to meet the needs of different groups of consumers. ”
Jinxianghui Intangible Cultural Heritage Food Workshop is invested and constructed by Wenxi Jinxianghui Food Co., Ltd., which mainly produces Wenxi boiled cakes, Wenxi jujube eggs, special pastries, etc. Jinxiang Hui Wenxi Cooking Cake is a representative of Jin-style pastry cultural inheritance, relying on the improvement of the traditional "Wenxi Cooking Cake Cheats", to create the process standard of Jinxiang Hui Wenxi Cooking Cake, from door-to-door selling, to enter Wal-Mart, Carrefour and other large supermarkets, and then to open flagship stores in first-tier cities...... Jin Xianghui performed the legend of the leapfrog development of Wenxi boiled cakes.
In addition to cooking cakes, the "Wenxi Jujube Eggs" made by Jin Xianghui are also very popular among consumers. "Wenxi jujube eggs" has a long history, and "eating jujube eggs" is a traditional custom in Wenxi, and it is also a way to express sorrow on the Qingming Festival. As an intangible cultural heritage, it carries rich historical significance, which is not only a continuation of agricultural civilization and sacrificial customs, but also a inheritance of traditional Chinese culture.
"The fire-roasted jujube eggs are mainly made of flour, and the earliest fillings are red dates, persimmons, twist flowers, and boiled cakes, and later we improved them, adding peanut kernels, walnut kernels, raisins, pumpkin kernels and other ingredients, and now they have added spicy flavor and egg yolk flavor, and some tourists from other places are very fond of it. Zhang Haiying said happily.
Jinxianghui Intangible Cultural Heritage Food Square is the company's flagship image store set up by Wenxi Jinxianghui Food Co., Ltd. in Lianshui Town. In order to enhance the company's popularity and strengthen corporate brand promotion, the company set up a flagship store in Lianshui Town to inherit the intangible cultural heritage culture of Wenxi boiled cakes and Wenxi jujube eggs. "On the one hand, the government has built such a cultural tourism town, giving us intangible cultural heritage enterprises a platform for publicity and display, where there is a large flow of people and can drive consumption. On the other hand, the government departments have also won preferential rents for us intangible cultural heritage enterprises, and vigorously supported the development of intangible cultural heritage enterprises. During the trial operation period, the operating income can reach 3,000 yuan per day. Zhang Haiying added.
In addition to Jinxianghui Intangible Cultural Heritage Food Square, "Grandma and I", as well as Wenxi Flower Bun, Wenxi Wedding Culture (Xi Culture), Wenxi Persimmon Leaf Tea, Wenxi Eucommia Tea and other intangible cultural heritage-related enterprises have also actively settled in Lianshui Town.
"On the one hand, 'Grandma and I' is based on intangible cultural heritage, and on the other hand, it innovates on the basis of traditional culture. As a pioneer in the tiger culture embroidery industry, we will integrate the trend into the tradition, create an innovative industrial chain, and launch a variety of products such as oriental jewelry, puppet toys, and decorative pendants. Zhang Jing, the founder of the "Grandma and I" brand, said, "Wenxi cloth art is a municipal intangible cultural heritage, and after settling in Lianshui Town, it has become a window for us to publicize and display intangible cultural heritage." ”
All departments work together
The Lianshui River flows quietly as before, but the two banks have long since changed. In the past, the river water was polluted, the vegetation was destroyed, and the ecological environment was once worrying. Nowadays, the river is spacious, the river water is clear, and the citizens walk leisurely on the river bank, so it is not pleasant.
"In order to cooperate with the construction of the idyllic scenery demonstration belt along the Lianshui River and the Lianshui Town, all functional departments have actively cooperated, cleaned up 62,600 square meters of weeds from the river, built two rolling dams, built 811.4 meters of 1.2-meter-high guardrails, and built 30 LED street lights. Wang Xuan, full-time deputy captain of the Wenxi County Urban Management Comprehensive Administrative Law Enforcement Team, said.
In recent years, the Wenxi County Party Committee and the county government have anchored the goal of high-quality development, seized the favorable opportunity of "the construction of the all-for-one tourism demonstration zone", gave full play to their advantages and took the initiative to promote tourism development with cultural construction, promote the integration of culture and tourism with tourism development, and strive to transform the advantages of Wenxi cultural and tourism resources into development advantages.
From the very beginning, the Wenxi County Party Committee and the county government have attached great importance to the construction project of Lianshui Town, taking it as a model for continuously creating an excellent development environment during the county's theme education and promoting the high-quality development of various tasks in the county. At the same time, we should do a good job in the statistical mapping of party members in the settled merchants, speed up the construction of party organizations in new forms of business and new employment groups in Lianshui Town, and lay a solid foundation for the establishment of party branches in Lianshui Town enterprises in the later stage.
According to Li Guojie, deputy director of the Wenxi County Bureau of Culture and Tourism, the bureau plays a role in service coordination. The second is to recommend a number of merchants to settle in, and in view of the insufficient number of merchants in the early stage of Shushui Town, we will take the initiative to give full play to the advantages of the department and actively promote larger intangible cultural heritage enterprises such as Wenxi Flower Bun and Wenxi Boiled Cake to settle in Shushui Town. The third is to build a cultural square in the center of Lianshui Town, and further enhance the cultural attraction through regular cultural performances. The fourth is to include the commercial street of Lianshui Town, the scenic spot of the Chinese Prime Minister's Village, and the Red Revolution Education Base of Chenjiazhuang into the Wenxi one-day cultural tourism consumption circle, which will help it gather popularity and increase its consumption income.
In the process of the construction of the supporting project in Lianshui Town, all functional departments also actively cooperated and jointly contributed to the project's commissioning and efficiency. Propaganda Department of the County Party Committee, The staff of the county bureau of culture and tourism and the county financial media center went to the front line to do a solid job in the early stage of publicity and momentum, and provided help for the development of enterprises; the county administrative examination and approval service bureau took the initiative to select special personnel to move the gate forward to the project site to help the settled merchants go through the relevant license procedures; the county housing and urban-rural development bureau in response to the actual situation that the masses and the project investors reported that there were gaps in the fence along the Lianshui River, and installed a fence of several hundred meters along the river, completely eliminating the potential safety hazards; the county water affairs bureau dispatched manpower and material resources to clean up the silt and weeds in the river"A stream of clear water into the water" has laid a solid foundation...... (Source: Yuncheng Daily)