So far, the Xiaomi SU7 pricing exposed on the Internet has been officially denied.
On January 30, information from a large insurance company showed that the insured price of the high-end version of Xiaomi car was 361,400 yuan. This provides a strong reference for the final retail price. It is reported that the model uses a ternary lithium battery of CATL with a maximum speed of 265km/h. Based on this, the market speculates that the final price of Xiaomi cars may be between 250,000 and 370,000.
After that, Wang Hua, general manager of the public relations department of Xiaomi Group, responded to the incident on Weibo: "In recent days, internal vehicles have begun to be licensed, which is to test all the processes of running sales and delivery services, and buying insurance is also one of the links." There is a price for buying insurance, so this price is only internal. It is reported that there is no hard and fast rule on the price for the new car record, but it is necessary to provide a real invoice, and the price on the invoice has no actual reference value. ”
Earlier, many "rice fans" once hoped that Xiaomi could launch smart cars below 150,000 yuan, and even more "rice fans" shouted their hope that "Xiaomi cars start at 69,999 yuan, and Redmi cars start at 39,999 yuan". At the previous Xiaomi car press conference, CEO Lei Jun denied the possibility of low prices, saying: "90,009, 140,009 is impossible!". Xiaomi Auto's R&D investment exceeds 10 billion, and its performance is comparable to that of a million sports cars, so the price may indeed be a bit expensive.
However, the majority of rice fans who are looking forward to the launch of Xiaomi cars are also looking forward to Xiaomi cars to continue the extreme cost performance of mobile phone products to car products, and realize their dream of "buying Xiaomi for the first car in their lives".
Regarding the pricing of Xiaomi SU7, there have been multiple untruthful exposed versions before. Among them, there are leaked versions between 299,900 yuan and 369,900 yuan, and there are two models positioned in the range of 260,000-300,000 yuan and more than 350,000 yuan. After that, Xiaomi Auto officially denied it.
The Xiaomi coupe to be launched next year is divided into two models, the high-end version is expected to be priced at around 300,000 yuan, and the low-configuration version is tentatively priced at 199,000 yuan. However, Xiaomi insiders have also said that Xiaomi may make corresponding price adjustments according to market conditions, and the price may not be the final price.
Hitting below 300,000 is the plan of Li and NIO to reduce the price of new cars in 2024. Therefore, the late entrant Xiaomi Auto, the market for the first car SU7 price psychological ceiling, or will also be 300,000.