Xinhua News Agency, Guangzhou, February 1 (Reporter Deng Ruixuan) The Spring Festival is approaching, and the Nanyue King Museum and Eagle Point Network jointly launched an online + offline linkage activity in the museum, introducing the history of Nanyue more than 2,000 years ago through the characters in the game. The event attracted a large number of young people to enter the museum and gain an in-depth understanding of Lingnan history and culture.
The scene of the event. Courtesy of the Nanyue King Museum
Since the start of the event on January 28, the visitor flow of the Nanyue King Museum has skyrocketed, and the nearby pedestrian street has been surrounded by young spectators who have come to check in and queue. Many visitors came from other provinces and cities, and they said that this was the first time they walked into the Nanyue King Museum, and they felt that the museum and games had broken the "dimensional wall", and they had a new understanding of Lingnan culture and Nanyue culture after participating in the event.
The scene of the event. Courtesy of the Nanyue King Museum
In order to cater to the ideas of more young audiences, the Nanyue King Museum also filmed a theme documentary, released the theme skin of the game character linkage, and added the voice actor of the game character to record the cultural relics guide, so that the audience can get a new experience of the museum's related cultural relics and heritage elements both online and offline.
The scene of the event. Courtesy of the Nanyue King Museum
"Breaking the circle" and "cross-dimensional" are the most frequent evaluations of this event. The museum said that from the beginning of the design of the event, it has set up the goal of "letting more fresh faces enter the museum", and with the help of the new format of cultural and tourism integration, it hopes to use other industries with a large audience to drive the museum to usher in newer and younger audiences. In the future, the museum will make more attempts to disseminate history and culture to young audiences.
Source: Xinhua News Agency