Zhejiang Liyang Liugong Machinery Co., Ltd., Zhejiang Liyang Machinery Co., Ltd. Chairman Cao Weiguo
/// CONSTRUCTION MACHINERY
Text: Today's Construction Machinery Editorial Department of this journal
This article is about 900 words and takes about 3 minutes to read
Cao Weiguo
"High-quality agents are a scarce resource"
Founded in 1992, Zhejiang Liyang has experienced the development of China's construction machinery agents from start-up, growth to gradual maturity, experienced three rounds of peaks and troughs under the influence of macroeconomic cycles, and also experienced the dividends, problems and risks of the industry at all stages of development from increment to stock market.
As an industry closely related to the macro economy, the opportunities in the Chinese market have contributed to the rapid development of the agency industry for 30 years. The special attributes of the agent also determine the competitiveness and vitality of the agent itself, which is largely subject to the strategy and competitiveness of the brand company. The progress of technology and financial services has promoted the in-depth development of the industry, and the strategic choice, operation and management ability and learning ability of the core decision-makers of agents determine the ups and downs of different agents.
As an independent legal entity, in addition to fulfilling its social responsibilities, the agent must fulfill its responsibilities to the main members of the business value chain, including brand companies, customers and its own employees, while pursuing a reasonable return on investment. Agents must have sufficient market coverage capabilities, customer service capabilities, operation management capabilities, risk management and control capabilities, after-market management capabilities, the society is constantly progressing, the industry is constantly changing and advancing, agents need to have continuous learning ability, innovation ability and entrepreneurial spirit.
In addition to choosing a competitive brand, the focus should be on management, to maximize the company's operational efficiency, including capital efficiency, unit working time efficiency, unit cost efficiency, per capita efficiency; on the other hand, we should focus on the stock market, study customer needs, and enhance the ability to operate in the aftermarket.
The Chinese market is vast and has a long way to go. Construction machinery channels are indispensable, high-quality agents are scarce resources, China's construction machinery agency is a long-term investment project. I think the market will take on new features in the future:
The dominant market will be a combination of large customers, large brands and large agents;
Pay attention to the research of customer needs under the stock market, and the aftermarket should shift from service-oriented to after-market operation, which will become the main business and main source of income for construction machinery agents in the future;
Pay attention to the cultivation and development of special application market segments;
In the future, the operating lease of construction machinery will gradually become an important channel for customers to obtain equipment;
It is necessary to pay attention to new energy, AI, big data, and online marketing services.
With the continuous improvement of the international competitiveness and international market penetration rate of China's construction machinery, the internationalization of agents will also be the business that should be explored in the future.
The book "Thirty Years of China's Construction Machinery Agency System".
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