Although it is still the first car company in the world to sell cars after Toyota's statistics in 2023, this does not change the fact that Toyota's domestic sales are declining, and this is also the result of the continuous price reduction of all Toyota models. Classic compact cars like Toyota Corolla, which used to be an important volume model of Toyota, are now close to 40,000 discounts, but unfortunately Toyota Corolla's sales are still declining all the way down, and it is difficult to have any new improvements, which can only be said to be embarrassing for this kind of gap and change. After all, Toyota used to mention it in China, which is also a model of value preservation and fuel saving, although it is a small brand, it is still easy to sell in China.
However, Toyota has indeed been a little bad in recent years, especially in 2023, but everyone knows that this is not the end, and the degree of involution in the domestic auto market will only be more intense in 2024. The level of models is a field that major manufacturers must compete for, and the price of hybrids like BYD Qin PLUS has reached 89,800, and the price threshold of domestic cars of the same level of fuel vehicles has reached more than 50,000, so although the price of Toyota Corolla has also dropped by nearly 40,000, it is actually not enough.
From the sales can also be a good feedback of this problem, Toyota Corolla this car used to be very good in the country, can not say that the price increase, but at least the discount is very low, basically more than 10,000 or even thousands of yuan under the meaning of gone, but in this way, it can easily break 20,000 monthly sales. However, in the second half of 2023, Toyota Corolla's discounts will be 30,000 or 40,000, but sales have been declining, from sales of nearly 18,000 units in June to sales of Toyota Corolla in October are only in the early 13,000s. In the final analysis, it is because the price of Toyota Corolla has not been reduced in place, after all, Toyota Corolla's discount is not a pure price reduction, and there are some additional conditions, such as loans, etc., which are a lot of cats, and this is how the price threshold of Toyota Corolla is more than 80,000, so it is normal for Toyota Corolla to sell worse and worse.
Toyota Corolla's product strength:
From the perspective of products, Toyota Corolla is really a model at the price level of 60,000 or 70,000 yuan, because Toyota Corolla really wants nothing, configuration, There is no competitive advantage in power and other levels, but the price of Toyota Corolla is between 116,800 and 155,800, just because it is a joint venture brand, and this is the performance of Toyota Corolla after the official price adjustment, because in the early years, the hybrid version of Toyota Corolla landed basically at about 200,000, so everyone knows how much money Toyota Corolla has made in China before, and there are still many users who spend more money to choose Toyota Corolla, and it can be seen that Toyota's precipitation and accumulation in China over the years is really not to be underestimated, and domestic brands do have to make further progress.
The reason why I say this is because for the same level of models, domestic cars are only tens of thousands of yuan, but Toyota Corolla can be priced at hundreds of thousands and sell well. Like the 1.5L power version of Toyota Corolla, with a maximum horsepower of 121 horsepower, paired with a CVT gearbox, it is a very ordinary power, but this set of power is called a weak chicken on other brands, but here in Toyota, it is fuel-efficient. In addition, the 1.2T power of the Toyota Corolla is also very ordinary, with 116 horsepower and 185N·m torque, and the power is also very ordinary transportation power. Toyota Corolla's hybrid engine is 1.8L 98 hp and a 95hp electric motor, but this is how it used to be more than 150,000, and now the price is still more than 100,000, so it is normal for Toyota Corolla not to sell.
In terms of configuration, the performance of Toyota Corolla is more general, although Toyota Corolla is also equipped with L2 level assisted driving system as standard, but in fact, except for full-speed adaptive cruise control, the rest are castrated versions. In addition, the reversing radar is not available in the whole system, and the low-profile version of the reversing image is not given, and the 360-degree panoramic image is not even to be thought about, keyless entry, keyless start, these are more practical, common configurations, and the low-profile version of the Toyota Corolla will not be available, of course, the fabric seat and plastic steering wheel are absolutely standard.
Summary:
In general, Toyota Corolla this car used to be a proper classic compact sedan in China, even if it is still put to the present there are still many people buying, although the current Toyota Corolla cost performance is no longer the same, the same price of domestic cars is stronger, but this will not change everyone's choice, of course, Toyota Corolla if not continue to reduce prices, sales continue to decline is certain.