Entering 2024, the "Galaxy Plan" of Gaohe Automobile is being continuously implemented, and its brand channel layout will be further optimized, adhering to the user-centric, and quickly forming a diversified layout of self-operation, partners, digital marketing, online and offline new retail, etc.
According to official information, this year, Gaohe Automobile first optimized and closed some supermarket experience centers with low operating efficiency and poor user experience. At the same time, some user experience centers with only sales functions will be upgraded and optimized into user centers with sales, delivery and service functions in the same city, providing customers with a more comprehensive and convenient one-stop service experience.
At present, Hi-Hop Automobile has opened Hi-Hop user centers in Shanghai, Shenzhen, Sanya, Ningbo and other cities, providing comprehensive integrated services for the whole life cycle including experience, test drive, delivery and after-sales, which has also successfully changed the limitations of limited space and single function of brand experience centers in the past business districts.
As a global high-end new energy vehicle brand, Gaohe Automobile has led the luxury electric vehicle market segment of more than 500,000 yuan for many times since the delivery of its first mainship model, which has not only created a miracle for Chinese automobiles, but also won the recognition of the mainstream luxury market. Not only the domestic market, but also the overseas layout strategy of Gaohe has also been further realized. In Europe, Hi-He's stores in Munich, Germany and Oslo, Norway have become windows for overseas users to learn about Chinese high-end brands, and have been highly praised by foreign media. HiPhi X and HiPhi Z have been officially sold in Europe and delivered to users, making "high-end electric vehicles choose HiPhi" more popular at home and abroad.
In 2024, Hi-Tech Automobile will fully enter the 2.0 stage of brand development and continue to accelerate its channel layout. With the opening of the Macau Experience Center, Xuzhou User Center, Experience Center and Hefei User Center in January, it further demonstrates that the pace of optimizing the channel layout of Gaohe Automobile has been further accelerated.