With the popularization of the Internet and the diversification of media forms, the status of television sets has gradually declined, and the opening rate and purchase rate of TV sets have also declined year by year. However, we need to dig deeper into the reasons behind this phenomenon and not simply take it as a joke.
The history and status of television
Television is an important media device that has been one of the main channels for people to obtain information and entertainment since its inception. However, with the popularization of the mobile Internet and the emergence of various new media, the position of television has been gradually weakened.
Data analysis of TV start-up rates
According to the latest survey data, the current TV boot rate is less than 30%, showing a clear downward trend. This phenomenon reflects the declining number of television viewers. The rate of TV purchases is also declining. In addition to some special market demand, the main reason is that people's demand for TV sets has decreased. Today's people are increasingly opting for mobile devices or other emerging media for information and entertainment.
The boot process is complex
The process of turning on TVs is becoming more and more complex, requiring multiple operations, and it is becoming more and more inconvenient to use. This is very unfriendly for those who are not very good at technical operations or are older users.
The impact of VIP, membership and other charging models
The emergence of various VIP, membership and other charging models has made watching TV more and more expensive, which is also a major factor affecting the purchase rate and boot rate of TV. In addition, various additional fees such as network access fees also make the audience feel very uncomfortable. As the number of viewers of a television set decreases, it is becoming more and more common for its functions to be replaced. For many people, a TV is just a good quality display screen, and other functions can be obtained through mobile devices or other media.
The future of television
Although there is a downward trend in the number of viewers, televisions still have some market potential as a media device. In the future, TVs will need to adapt to new media forms and innovate their functions and services in order to regain the favor of audiences. At the same time, various charging models also need to be adjusted to serve the audience more humanely, so as to improve the start-up rate and purchase rate.