文丨Autodealer综合
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On January 30, some netizens posted that the price of the high-end version of Xiaomi's first model, SU7, was 361,400 yuan. The new car uses CATL's ternary lithium battery and has a top speed of 265 km/h. Market sources speculate that the final price of Xiaomi cars may be in the range of 250,000 to 370,000.
In response to the above news, Xiaomi Auto responded: "Unofficial news is not true." In addition, Wang Hua, general manager of the public relations department of Xiaomi Group, reposted netizen Weibo and said that in recent days, internal vehicles have begun to be licensed, which is to test all the processes of running sales and delivery services, and buying insurance is also one of the links. In other words, this is not a reference.
The Xiaomi SU7 is the first mass-produced car under Xiaomi Auto, which was unveiled on December 28, 2023 at the Xiaomi Automotive Technology Day. At the Xiaomi Automotive Technology Day, Lei Jun spent about three hours explaining technologies such as large die-casting, intelligent driving and intelligent cockpit, as well as the design of the first mass-produced model of Xiaomi Auto, but he did not mention the price, and kept it highly secret, which also became the biggest suspense of Xiaomi Auto.
In fact, since the release of Xiaomi Auto, the price of Xiaomi Auto has been the focus of attention in the industry. In response to the question "What is the approximate pricing of Xiaomi Auto SU7? When will it be announced?", the official answer of Xiaomi Auto said, "We really don't have a final price yet." Mr. Lei, the founder of Xiaomi, also introduced at the Xiaomi automotive technology conference that it is indeed a bit expensive, but it will be 'expensive for a reason'. It won't be 99,000, it won't be 149,000, it won't be 199,000. The final pricing will be announced at the Xiaomi SU7 official launch event. After that, Mr. Lei also revealed that Xiaomi SU7 has no opponent within 500,000. It is understood that Xiaomi SU7 positioning "C-class high-performance ecological technology car", the power provides a dual-motor version and a single-motor version of the model choice, the single-motor version of the model is equipped with a maximum power of 220 kilowatts of motor, the dual-motor version of the model is equipped with a front and rear dual motor system, of which, the maximum power of the front motor is 220 kilowatts, and the maximum power of the rear motor is 275 kilowatts.
Not long ago, Lei Jun, the founder of Xiaomi, also said in an interview with the media that the pricing of the first model of Xiaomi car may be a bit expensive, equivalent to the performance of two or three million luxury cars, and reiterated that the price of the first model of Xiaomi car will not be 99,000 yuan, 149,000 yuan, and 199,000 yuan.
Judging from the product configuration announced on Xiaomi Technology Day, the positioning of Xiaomi SU7 is not low, which means that its price is not likely to be too low. It should be noted that in recent years, the auto market has undergone earth-shaking changes, especially since 2023, the auto price war has intensified, and price has also become a key part of the competition between car companies.
For Lei Jun, who "staked all his assets and reputation and started his own business for the last time in his life", he has high hopes for Xiaomi Auto. Lei Jun said that Xiaomi Auto has performance indicators that are not inferior to Tesla Model S, 0-100km/h acceleration, 100km/h-0 braking distance, and maximum speed are not lagging behind, and bluntly said that Xiaomi SU7 does not have an accurate benchmark vehicle, in terms of mechanical qualities such as drivability, I hope it can be comparable to Porsche Taycan Turbo, and it can be comparable to Tesla Model S in intelligence.
As for Xiaomi's follow-up goals, Lei Jun's ambition is to become one of the world's top five automakers. Lei Jun said: "The goal of Xiaomi Auto is to be comparable to Porsche and Tesla, to create a dream car in the new era of the automotive industry, and to make a good look, easy to drive, comfortable and safe mobile intelligent space", and the goal of autonomous driving is to enter the first camp of the industry in 2024. In addition, Lei Jun also stressed that today is the 1003rd day of Xiaomi's announcement to enter the electric vehicle industry, Xiaomi starts from the underlying core technology, invests tenfold, and makes a good car, with the long-term goal of becoming one of the world's top five automakers in the next 15-20 years. It is worth mentioning that the homogenization of 20-300,000 models in today's car market is very serious, and the competition is particularly fierce, which also means that Xiaomi cars will also face a lot of pressure after they are listed.
Lei Jun said in a previous interview: "I'm particularly worried that if it doesn't catch up, everyone won't buy it, and I'm even more worried that if everyone comes to buy it, it will take a year or two to wait, and it will definitely be scolded miserably." "Whether the Xiaomi SU7 will be accepted by the market after its launch or whether consumers will be willing to pay for it is not yet known because the price is yet to be determined. But from this point of view, the final decision on how Xiaomi SU7 will perform in the car market depends on Lei Jun's highly confidential price. According to the plan, the final pricing of the Xiaomi SU7 will be announced at the official launch of the car.