On January 30, it was reported that previously, some netizens revealed that the Gaohe store located in Taikoo Li, Chengdu, Sichuan Province suddenly withdrew, and even the exhibition cars in the exhibition hall disappeared.
Judging from the announcement posted outside the store, on January 29, 2024, Chengdu Gaohe Auto Store temporarily informed that due to internal reasons of the brand, it was unable to continue to operate in the mall.
Subsequently, some netizens found that the Guangzhou Gaohe store had also been withdrawn.
In this regard, some media asked Gaohe Automobile, and Gaohe Automobile responded: This year, the ratio of cooperative direct sales will be increased to 1:1.
In addition, it will also optimize the layout of brand channels in the core business districts of first-tier and new first-tier cities across the country, close some supermarkets with low operating efficiency and poor user experience, and upgrade some supermarkets with only sales functions to user centers with "sales, delivery and service functions".
For second- and third-tier cities, Gaohe Automobile will change the limitations of the previous brand experience center in the business district and further open the Gaohe user center.
At present, Gaohe Automobile has started to adjust and opened five "cooperative direct" stores in Macau, Hefei, Ningbo, Xuzhou, etc., of which three are user centers and two are brand experience centers.
Previously, Gaohe Automobile pointed out that although it was questioned, from another point of view, this accident rumor is not a bad thing for Gaohe Automobile.
High-end development is not achieved overnight, but as long as timely adjustments are made based on market feedback, it is still not too late.
[Source: Fast Technology]