Ai Fukuhara recently conducted her first live streaming event. According to statistics from multiple platforms, Ai Fukuhara's nearly 2-hour live broadcast attracted more than 740,000 viewers. However, despite the large number of viewers, the actual amount of goods brought was less than 25,000 yuan.
This data shows that although Ai Fukuhara has a certain attraction as a well-known athlete and public figure, her influence in the field of live streaming needs to be improved. At the same time, it also shows that consumers may not only pay attention to the popularity of the anchor when making purchase decisions, but also consider factors such as product quality, price, and fit with personal needs.
In the future, Ai Fukuhara may need to have a deeper understanding of consumer needs and market trends, and choose products that are more in line with the target audience for promotion. At the same time, improve their product knowledge and explanation ability to better guide consumers to make purchase decisions.
In general, although Ai Fukuhara's first live broadcast with goods was not satisfactory, as a new live broadcast anchor, she still has a lot of room for improvement. Hopefully, she will learn from her experience and continue to improve her live content and strategies to bring a better shopping experience to her viewers.