Press release:
Meizu Group entered Southeast Asia to expand the overseas market of MYVU AR smart glasses
Join hands with Juwei Group to enter the Southeast Asian market Xingji Meizu Group accelerates the process of internationalization
On January 29th, the signing ceremony of the international distribution between Meizu Group and Malaysia Juwei Group was successfully completed in Shanghai. The two parties will work together to expand overseas markets, mainly in Southeast Asia, and provide MYVU AR smart glasses products to consumers in 11 countries, including Malaysia, Singapore, Thailand, Indonesia, and Vietnam, to create an immersive technology experience for users with the guidance of optimizing user experience.
Su Jing, President of Meizu Group, Datuk Wei Junming, Chairman of Juwei Group, attended and witnessed the signing ceremony, and Lu Yong, Senior Vice President of Meizu Group and President of XR Business Division, and Xie Yiming, Vice President of Juwei Group, signed the contract on behalf of both parties.
Su Jing, President of Meizu Group, said, "This is a milestone moment. The signing of this contract has opened the prelude to the expansion of overseas markets by Meizu Group, and we will have more products and services to go overseas in the future. In addition to the Southeast Asian market, we are also actively expanding into other overseas markets, hoping to provide global users with a seamless and unbounded intelligent travel experience. ”
Meizu Group is a full-stack intelligent terminal platform with cross-border integration, actively investing in the development of cutting-edge technology fields, covering smart electric vehicles, smart phones, XR technology, self-developed operating systems, wearable smart terminals, trendy life and other fields, carrying out deep integration and super collaboration between the consumer electronics industry and the automotive industry, and building a global intelligent travel technology ecosystem.
As an important part of Meizu Group's strategic map of "mobile phone + XR + smart car", MYVU AR smart glasses are equipped with the Flyme AR operating system, opening up a new horizon of virtual and real coexistence with the Flyme AI model, leading the development direction of the AR smart glasses industry. In the future, MYVU AR smart glasses will work with smart electric vehicles and smartphones to create a multi-terminal intelligent fusion experience through the seamless flow of applications and data, bringing new changes to the eyewear industry.
Datuk Wei Jun Ming, Chairman of Juwei Group, said: "Chinese brands have a lot of advantages in the field of lightweight AR glasses in the world, and the selection of MYVU by Juwei Group is a good proof of this. Juwei Group is committed to exploring new prospects in the field of digital economy and has a wide range of influence in Southeast Asia. In the future, Juwei Group will work closely with Meizu Group, give full play to their respective advantages, and jointly open up a broad blue ocean market in Southeast Asia. ”
Headquartered in Malaysia, Juwei Group is committed to exploring new prospects in the field of digital economy. Its investment directions include digital and green technologies and industrial applications, talent development and education, international trade and supply chains, natural resources and agriculture, digital finance, etc., investing in innovative enterprises, and working closely with Asian enterprises in the context of the Regional Comprehensive Economic Partnership (RCEP) to jointly expand new opportunities and new space for the digital economy.
Lu Yong, Senior Vice President of Meizu Group and President of XR Business Division, introduced that MYVU AR smart glasses have aroused enthusiastic responses in the domestic market once they were released.
At present, AR technology has received extensive attention and application around the world, and has become an important direction for many enterprises to deploy overseas markets. The Southeast Asian market has become the focus of many brands going overseas by virtue of its advantages in population size, economic aggregate, consumption capacity, scientific and technological level, and population structure. The signing of this agreement marks an important step for Meizu Group to expand overseas markets, and build its own global ecosystem with MYVU AR smart glasses as a pioneer.
In the future, Meizu Group will join hands with Juwei Group to strengthen the innovation and development capabilities of the consumer electronics industry and build a new digital and intelligent ecology of openness and symbiosis.
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