Preface
The savior of myopic patients, you can remove your myopic glasses in one course and restore normal vision in three courses!
Such a technical means to solve the troubles of young parents and students at present, three courses of treatment cost more than 11,000 yuan.
Is it the high cost of R&D and raw materials? Or is it that there is no conscience and unscrupulous means to extract money?
The group behind the vision institution can make a billion yuan by this means!
All of the statements in this article are based on reliable sources and are reproduced at the end of this article
"Seven days to take off glasses" contract and after-sales service?
On April 28, the reporter of "Financial Investigation" contacted a vision agency based on the revelations of the masses.
Under the banner of "treating myopia", this vision institution frantically recruits patients, claiming that "myopia can be treated without surgery, medicine, or injections!"
When you come here, the first thing you can see is the grand scene in the house, a small room with two machines, a bed, a child doing "treatment" in front of each machine, and a sticker on the bed.
Consulting staff, their rhetoric is very mature: "Help the child supplement eyelid nutrition, and then improve eyesight, and restore naked eye vision." ”
The head of the agency also uttered a series of touching statements: help the child recover his sight without injections, no medicine, no surgery, and remove his glasses.
To back up their words, the staff also showed us a wall full of feedback from patients after being cured.
The people on the wall, without exception, attached a three-inch photo of themselves, and none of them wore glasses.
The staff also said: Not only for those under 18 years old, but also for those aged 30~60 who are 30~60 years old to get rid of glasses.
In order to keep the water from leaking, the staff also deliberately patched their flowers: these older groups have a longer time cycle, but the final effect is the same, and they can get rid of their glasses.
The agency, called the ME Optometry Enhancement Center, uses vision enhancement as a selling point to attract customers, and advertises that it has more than 1,600 stores nationwide.
The myopia group is not their only customer, in their promotional video, ME Optometry's healing business also includes: presbyopia, amblyopia, astigmatism, farsightedness and other eye problems.
The staff said that as long as there is no organic lesion in the eye (such as cataract) or a patient who happens to be in the inflammation phase around the eye, coming here for seven days will definitely be effective.
Perhaps in order to prove that what he said was true, the staff deliberately took out the registration book of the institution.
There are many cases above, xxx came a few months and days, and the eyesight was 0.6 at that time, and the eyesight reached 1.2 after improving the eyesight.
It is said that this case is not the biggest improvement, the biggest is that the vision was 0.15 before coming here, and the binocular vision reached 2.0 after the treatment.
The hanging pot helps the world, and the holy hand of the medical eye is nothing more than that.
So where does this data come from? Are these "cured" patients real people?
conduct a thorough investigation
Under so many cases and guarantees, the reporter came to the Changsha store of this "ME Optometry and Vision Improvement Removal Center" institution, and found more cats under the covert visit.
In the institution, the staff constantly mentions the words "treatment" and "treatment", and the professional nouns and eye teaching molds go into battle together, and put the word "professional" in your face to make you believe.
However, when the reporter asked to see the practice license of their medical institution, these staff members talked about him left and right.
A reporter who sensed that something was wrong walked into the lobby of the agency and found a business license hanging on the wall.
The business scope of the business license clearly shows the main business of the store: health care services (non-medical), as well as retail and wholesale of cosmetics.
There is no mention of medical qualifications such as vision improvement or treatment.
In response to the reporter's inquiry about the price, the staff gave a sky-high price: 11,940 yuan.
As for why it is so expensive, they naturally have a big "head".
According to the staff, their treatment steps are about "one pass, two adjustments, and three supplements".
"Tong" is to dredge the meridians, use the technique of traditional Chinese medicine to open the acupuncture points around the eyes, and massage them with their health care ointment containing 24 flavors of Chinese medicine for one hour.
According to the production license number of the outer packaging box of this "claireye health care ointment", we can know that this is not a medicinal massage ointment at all, just a general cosmetic product.
And the second "tune" is even more outrageous, the staff claims that they are the latest technology, able to simulate outdoor natural light, in order to dynamically health care eyeballs.
The approximate process is for the patient to stand in front of the machine, put their eyes on a telescope-like instrument, look inside, and follow the light point to move their eyes.
Like the clairvoyant health cream, which has a long list of titles such as "24 Chinese herbal medicines" and "100-year inheritance", this machine called "ME Era Vision Booster" also has many great titles.
When the staff member introduced this instrument to reporters, he swore that we are all medical equipment, and it is the equipment produced and developed by the top ten academicians of the Chinese Academy of Sciences with more than 100 million yuan of national funds.
Not only that, but she deliberately emphasized the level of the equipment, "for military, aeronautical, and medical-grade instruments." ”
With so many fancy labels and high R&D costs, even heavyweight academicians of the Chinese Academy of Sciences have been pulled out and slipped around.
Is this machine really such a god? The reporter went in and experienced it.
The feeling of use is just three words: uncomfortable!
In the process of about nine minutes of use, the reporter has insisted on following the advice of the medical institution, "You can't blink, you will do it in vain in the blink of an eye!"
In fact, the number of blinks in a normal person is less than 15 times in a minute, and the end of insisting on not blinking for nine minutes is conceivable.
When the reporter got off the machine, his eyes were sore and painful, and tears were streaming down his face even when he was doing it.
However, the staff on the side said that this was a normal phenomenon and said that this was the best effect.
While doing the treatment, the reporter took a picture of the appearance of the machine and found the instructions on the body of the device.
The name of it is Vision Trainer, and the manufacturer is Shangmei Beauty Technology Co., Ltd. from Shenzhen.
According to the qualifications, this machine is a life beauty instrument, and there is no such effect at all.
The last method is "tonic", in which an eyewash made from 24 precious Chinese herbs is placed into a nebulized eye mask and then placed over the child's eyes.
This eyewash with institutional packaging has no batch number of raw products on the outer packaging, and it is clearly stated on the instructions: it cannot replace drugs or medical devices.
Isn't there a retail and wholesale of cosmetics on the business license of the organization I read before? This agency will also sell some eye patches and eye creams to customers, under the guise of supplementing eye nutrition.
At this time, let's think about the price that this institution has set for three courses of vision enhancement: 11,940 yuan.
Facial masks, beauty instruments, atomization, and beauty items that can be completed in the beauty salon for less than 100 yuan have been transformed into treatment items with amazing efficacy.
Collecting a billion is not a dream?
In addition to visiting the institution to explore the medical project, the reporter also went to the investment promotion class of every new group company, and Yan Yingying, the chairman of the company, also firmly told everyone that the cure of myopia is completely feasible, and it is only a matter of time.
However, Wang Kai, director of Peking University People's Hospital, said that there is no reliable treatment for myopia in the world, and myopia is irreversible.
In 2022, the ME Optometry and Vision Improvement Center project was approved, and the scale has grown to more than 1,600 chain stores in just two years.
In the investment experience class, Yan Yingying, chairman of the board, said that her employees had made money, and they had cramps when they counted the money.
Not only that, every new group company has also made a lot of money by relying on franchise fees.
In 2023, the franchise fee of each ME agency is 109,900 yuan, and according to the group's estimates, the institutional franchise chain store will exceed 10,000 next year.
In this way, their income will exceed one billion yuan just for the franchise fee, not to mention the cosmetics that make a lot of money such as equipment and drugs.
After going to the store unannounced, the reporter found some consumers who had come to this institution for "myopia treatment" for inquiry.
All three consumers said that their treatment had no effect, and the one that was effective was that it lasted for a short period of time, and then they all rebounded.
Improving your eyesight is not opportunistic
In 2017, there was a similar scam.
Beijing Yibo Optometric Technology Development Co., Ltd. is even more rampant than ME institutions, and has advertised "no surgery, take off myopia glasses in three days".
Many parents who are worried about their children's myopia naturally come to the door.
After arriving at this company, the staff introduced them to the corneal resuscitation lens, and the cost of a pair of lenses was 14,600 yuan.
In order for the child to be able to ask for myopia, the patient's parents bought it as soon as they gritted their teeth, and when they went home, they supervised the child to insist on bringing it every day.
However, it did not match the company's publicity, and the child did not see any effect after taking it for a week, but was rejected when he sought a refund, and later complained to the relevant departments.
After complaining, the couple learned that the company had been cheating people for a long time, and in 2015, they were fined 50,000 yuan for false advertising.
In the end, the family took the company to court and received three times the compensation of 43,800 yuan, which was a great joy for all.
summary
The agency's use of short-term myopia reduction to deceive customers and even squeeze money has violated the advertising law.
Myopia is not a disease, the cause of myopia is often related to changes in the structure of the eyeball, so massage can temporarily achieve the effect of reducing the prescription.
However, if you use massage instead of glasses for a long time, it will cause some lesions and aggravate myopia in the end.
The information in this article is from:
CNR.com-Take off myopia glasses in 7 days? Don't believe it! CCTV doxxing myopia cures scam! Some institutions "collect money and receive hand cramps"! Reporter "tearfully" experiences →
Hunan Daily-Orthokeratology lenses are IQ taxes? It often costs tens of thousands of yuan a year, calling for a more "people-friendly" price
Text/Four Precepts of Life
Editor/The Four Commandments of Life