In the entertainment industry, there are always some stars who like to use their hard-earned money to invest in movies, dreaming of being like Wu Jing and sweeping the box office with a "Wolf Warrior" series.
Recently, it was reported that Wu Yue also joined the ranks and personally invested 15 million to shoot the martial arts movie "Blocking the Horse and Grabbing the Sword".
However, the reality is always cruel, and the box office of this film on the first day was only 194,000, which makes people wonder: What kind of gamble is this?
A picture at the beginning, and the ending is all up to the editor?
First of all, we have to admit that the promotion of "Blocking the Horse and the Sword" is not very good.
In this era of information explosion, failing to catch the audience's attention is equivalent to losing at the starting line.
Maybe it's because Wu Yue and his team don't have a deep enough understanding of how to create a blockbuster movie, or maybe they're too conservative in their promotional strategy.
Today's audiences are very picky, and it's not just a story that can attract them to the cinema.
"Blocking the Horse and Snatching the Knife" doesn't seem to have aroused enough discussion and expectations before the release, which can't help but make people want to ask, is Wu Yue too confident, thinking that as long as the movie is good, the audience will naturally buy it?
The influence of celebrities is a double-edged sword
As a powerful actor, Wu Yue's screen image has always been known as a tough guy, but this time he may have overestimated his appeal.
Although there are many fans who are willing to pay for their idols, among the many movies, the audience has too many choices.
Moreover, Wu Yue did not appear much in this movie, which also disappointed some viewers who rushed to him to see the movie.
Although Wu Yue's fame and influence have a certain market appeal, they are obviously not enough to support the success of a movie.
This may remind us that the charisma of a star is not the only factor in the success of a movie.
The commercial dilemma of niche works
"Blocking the Horse and Snatching the Sword" is a martial arts movie, and this genre is not as popular in the current market as it used to be.
With the changing tastes of the audience and the diversification of the market, it is not easy for niche works to break through.
This, coupled with the fact that the production team may lack sufficient experience in commercial operations, makes the film seem inadequate in the highly competitive film market.
Does niche mean that there is no market?
Of course not, but this requires the production team to have a higher level of intelligence to tap the potential audience and more accurate market positioning.
Star halo and market appeal
When it comes to star appeal, Wu Yue is indeed slightly inferior to other online star actors such as Xie Miao and An Zhijie.
The box office results of "No One in My Eyes 2" starring Xie Miao are quite eye-catching, with a first-day income of 658,000, much higher than Wu Yue.
It seems that in this era of popularity, Wu Yue still has to work harder!
Reflect and move forward
For Wu Yue, this experience may have been a valuable lesson.
What he needs to reflect on is how to better adapt to the needs of the market while maintaining his film dream.
And for the film industry as a whole, it is also a case study of how to balance artistic pursuits with commercial value.
Everyone has a movie dream in their hearts, but not every dream can be easily realized.
Wu Yue's attempt may inspire more filmmakers to think about how to stick to their dreams in the cruel market.
Finally, we can't help but ask: Is the failure of "Blocking the Horse and the Sword" really just because of Wu Yue's problem alone?
Or is the environment of the entire film market no longer suitable for this type of film?
Or should we pay more attention to the obscure but talented production teams and their work?
In any case, Wu Yue's attempt is worth pondering.
Do you think he should continue to stick to his film dreams, or should he be more pragmatic about market factors?
Welcome to leave your views in the comment area, and let's discuss the future of Chinese films together!
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