The Paper's reporter Xia Yining
Cute pet on the New Year painting to become a "door god", shadow puppet plus mechanical cyberpunk... January 10, with the theme of "Rejuvenate, Traditional Arts!" The exhibition of traditional art renovation works with the theme of "Opening at the Duoyun Academy Drama Flagship Store, one of the new cultural landmarks in Shanghai, attracted many tourists to stop and enjoy it."
Contemporary post-95s creators not only actively embrace traditional art, but also rejuvenate traditional art through their own brain holes and creativity, which is praised. On the opening day, a number of intangible cultural heritage craftsmen and creator representatives who participated in this innovative project also came to the event site and shared their creative stories.
Exhibition poster
Intangible cultural heritage is integrated into food, clothing, shelter and transportation, and traditional art is renewed and regenerated
The offline works exhibition is composed of five intangible cultural heritage craftsmen and 10 post-95 young people from NetEase LOFTER who recreate across time and space, multimedia means and rich interactive scene settings bring a visual experience of blending the old and the new, and the 13 intangible cultural derivatives that come to the scene are also well received.
Cartoonist group "Tian Luo Da Milk Group" based on the art of shadow puppetry: "Urban Women's Picture Book - Whose Silhouette"
For example, the "Urban Women's Picture Book - Whose Silhouette" created by the cartoonist group "Tian Luo Da Milk Group" extracts the character form and the limb/block face combination form of the traditional shadow puppet to design the picture characters, and the color matching adopts the upper and lower five colors of Chinese opera, and the collision of the two colors adds a minimalist visual impact. Considering the many characteristics of modern urban girls, the creators also expanded the expression of the shadow puppet art in the Internet era, replacing the mirror appliqué yellow with bottles and cans, and replacing the pot and pan stove plate with mobile phones and fitness, so that traditional art has more life atmosphere.
Meat and milk combination based on traditional New Year painting creation - "cat and dog double complete"
Meat and milk combination based on the traditional New Year painting creation of the work - "Cat Gate God"
"Cat and Dog Double Complete", brought by the creator meat evaporated milk, replaced the protagonists of the traditional New Year paintings such as "Six Sons Fighting for the Head" and "Door God" with cats, cats, dogs and dogs that are quite popular with young people at the moment, which are cute and festive; the creator Z. Hao watercolor extracts the "Zhong Kui" element in the New Year painting and combines the image redesign of the "tiger", reflecting the traditional moves of Chinese martial arts in the action form, coupled with the temperament of meng hu's own milk fierceness, presenting an auspicious and pleasing atmosphere.
On the same day, two members of the "Meat Light Milk" group also came to the scene. Talking about their creative experience, they said that although there are many cleverly designed patterns in traditional handicraft works, there are no small differences with the aesthetics of contemporary young people, resulting in many young people not accepting traditional craft products. Therefore, thinking that there are many people who like to raise small animals and are willing to buy small animal-related peripherals, they will theme the traditional patterns of animals, thus prompting people to buy peripherals, and then have an exploration mood for intangible cultural heritage, so that intangible cultural heritage can be accepted by more people.
Teacher Song Zhiming of west lake silk umbrella shared his works on the spot
At the offline exhibition, the "Flower of the West Lake" badge group created by Dao Daowei and based on the Silk Umbrella of the West Lake, the "Little Cow Turning Qiankun" created by Mu Jinnian and integrated with the Silk Umbrella of the West Lake and the wood carving of Putian, and the 3D shadow puppet Night Lantern created by the Night Slag are all full of the ingenuity of the post-95s creators to interpret traditional culture. It is also worth mentioning that the creators do not bring the shadow lamp installation, this mechanical shadow puppet device is quite steampunk, through the modern dynamic device to update the traditional manual shadow puppet performance form, not only increase the fun and playability of the device, but also let more people understand the operation principle of shadow puppetry.
These cultural and creative supplies, which combine the times and practicality, also coincide with the views shared by Song Zhiming, the inheritor of the world-class intangible cultural heritage project, the West Lake silk umbrella: "The biggest difficulty in the redesign of intangible cultural heritage is how to fully excavate the 'functionality'. If intangible cultural heritage and traditional culture cannot be integrated into the current food, clothing, shelter and transportation, it will be difficult to be accepted by everyone. Creators need to think about how to reflect the 'practicality' and 'vitality' of intangible cultural heritage in more derivative designs. ”
Approach and renew traditional art in a way that young people love
As a public welfare project for the sustainable development and promotion of traditional culture for the younger generation, jointly initiated by NetEase LOFTER and People's Daily Digital Communication, and jointly presented by strategic partner Xi Zhizaichuang, "Rejuvenate, traditional art!" Since its launch in October 2020, five inheritors of China's intangible cultural heritage projects have been invited, namely Song Zhiming, Wang Haiyan, Wang Haiyan, Dangui wood carving Lin Feihe, Yanchuan Cloth Painting Liu Jieqiong, and Woodblock New Year Painting Wang Rui, to share intangible cultural heritage skills and culture online, so that young users on LOFTER can understand traditional arts.
Wang Haiyan's shadow puppet Wang Haiyan shared his works on the spot
Many users also actively signed up to participate in offline field visits to intangible cultural heritage craftsmen, and eventually 10 young creators stood out. In the past three months, they have successively traveled to xi'an Intangible Cultural Heritage Protection Association, Hangzhou West Lake Silk Umbrella Production Base and other locations to conduct face-to-face exchanges with non-genetic inheritors and personally experience the production process of intangible cultural heritage projects. On this basis, they combined the trends and fashions loved by young people to open their minds and produced many unique derivative designs. At the same time, NetEase LOFTER has also received nearly 600 excellent redesign works created by young designers, and 24 of them were exhibited in this offline exhibition.
The person in charge of LOFTER told the surging news reporter that elements such as Hanfu and Guofeng have actually been deeply concerned and sought after by young people in LOFTER. The creators either show the beauty of Hanfu, or pay tribute to various folk skills through painting, so that the platform can feel that traditional cultural arts such as intangible cultural heritage are still marketable and innovative among young people. Therefore, the traditional art renewal project will continue to be held, hoping to continue to inspire young people to approach traditional Chinese art and reinterpret and renew traditional art in their favorite way.
According to reports, on the evening of January 11, Li Qiaoling, a national first-class actor and shadow puppet non-heritage non-heritage from the Xi'an Intangible Cultural Heritage Protection Association, will stage a shadow puppet play in the "Rejuvenate Youth" exhibition area on the third floor of the Duoyun Academy Drama Shop, hoping that intangible cultural heritage and other traditional cultural arts can penetrate different circles of interest, break down youth cultural barriers, and rejuvenate more youth vitality.
Editor-in-Charge: Zhang Zhe
Proofreader: Yan Zhang