Jia Ling's self-directed and self-starred movie "Hot and Hot" is scheduled to be released on the first day of the Lunar New Year, and the topic of "Jia Ling loses 100 pounds" has become the traffic responsibility of Spring Festival movies.
In order to maintain a sense of mystery, Jia Ling did not participate in any promotional activities, and only saw the footage of her when she was still fat from the official highlight video, which made the audience more curious about what Sister Ling looked like after losing weight?
However, after the movie "Hot and Hot" released a new round of posters, a poster with the theme of "Your happiness, 'Ying' noodles come" attracted attention. In the poster, Jia Ling's character Le Ying covered the entire picture with her whole face, which brought a strong visual impact.
After the poster was released, the audience had mixed reviews for this poster, some people thought that the chubby Le Ying (played by Jia Ling) was cute and festive, and the Spring Festival file was to have such an effect. And most of the audience also likes Jia Ling's chubby appearance.
In fact, Jia Ling's fat and thin does not affect her acting skills and the audience's love for her, and this poster is not overly beautified, showing her true side.
However, there were also some viewers who questioned the design of this poster. They think that the whole face is full of posters, lack of white space, the whole face is too large, who likes to look at a fat face like a feeling on the screen.
And they also think that this poster lacks a sense of design, is too simple and direct, and can't even be called a poster, and is also suspected of plagiarism. They think that compared with some well-designed and artistic posters, this poster is too simple in composition and elements, lacking innovation and beauty, and even compares it with other movie posters, thinking that the poster of "Hot and Hot" is still lacking in design and artistry.
Although a poster does not represent the overall quality of a movie, the poster of a movie carries the function of publicity in addition to artistry, and commercial considerations are also unavoidable. The poster is the first impression of the movie when it has not yet met the audience, the title should be eye-catching, the cast should be prominent, and a poster with memory points can often better achieve the publicity effect.
Therefore, a film will launch a number of posters with different themes, different types, and different purposes, which is crucial to the impact of the film's early publicity effect.
In addition, the topic of Jia Ling's weight loss has always been the focus of the audience's attention. Some viewers think that this is a highlight of the movie's promotion, which can attract more people to pay attention to the movie, and Jia Ling's weight loss results can bring more highlights and topics to the movie.
However, there are also some viewers who are skeptical and dissatisfied with this, they believe that excessive promotion of the topic of weight loss may make people ignore the quality and content of the movie itself, and it should not become a gimmick for movie promotion.
Regarding the audience's questions and concerns, Jia Ling did not respond publicly. She has been focusing on the filming and production of films, hoping to bring the best work to the audience when it is released. Although she is not involved in the promotional activities, her team has been releasing the latest news and trailers of the film through various channels, so that the audience is full of anticipation for the film.
"Hot and Hot" is Jia Ling's second self-directed and self-starred movie, and the effort she spent in this movie is undoubtedly huge. Although the design of the poster has caused some controversy, it does not affect the audience's expectations and curiosity about the film.
It is believed that when it is released on the first day of the Lunar New Year, more people will walk into the theater to see what this high-profile movie is like. At that time, the audience's evaluation and feedback will become an important criterion for measuring the quality of the film. Regardless of the outcome, "Hot and Hot" will be a high-profile cinematic work.
Let's look forward to its release!