【AOTOB】Children's toy brand design
Brand visual symbols
In the design of the brand logo of aotob, we took the shape of the trampoline as the inspiration, and used the letter "O" to simulate the moment when a child jumped on the trampoline, which was integrated into the design of the entire logo. The elements strongly associated with trampolines also reflect the industry attributes of the brand. The application of the brand's blue and orange colors and irregular playful typography looks kind, bold, brave and energetic. We put it throughout the brand's packaging, hoping to accompany children to experience the fun of life.
IP as the carrier of the brand spirit
IP is associated with the industry to create a real and vibrant visual image for the brand, and the image of the bouncing rabbit is bound to be the best choice in line with the brand's genes.
We have extracted the rabbit's representative eyes and ears, in which the eyes symbolize the child's perspective on the world, with a desire to explore and a sense of novelty about the world. Bunny ears, on the other hand, represent action, creating a vibrant, knowledge-and-action cartoon character.
