【Report Introduction】
This report focuses on the categories of casual snacks, dairy products, beverage preparation, and alcohol/alcoholic beverages, and combines the hot spots and trends of the food and beverage industry on Xiaohongshu, 1,613 online quantitative surveys of food and beverage consumers aged 18-45 covering the 1st to 4th tiers, LPSOS's food and beverage industry experience and insights, and third-party data to conduct a forward-looking study of China's food and beverage industry.
Table of Contents of Reports
01 Macro market environment of the food and beverage industry
1. Macro market environment
2. The development of the food and beverage industry
02 Food & Beverage Consumer Characteristics
1. Consumer portraits in the food and beverage industry
2. Consumption scenarios and links in the food and beverage industry
- The mutual achievement of the scene and the product
- The "stratosphere" really interacts
03 Evolution of food and beverage consumer demand
1. Food octax mirror observer
2. Childhood light machine
3. Awaken the native Chinese stomach
4. Players who eat and drink explosively
5. Gourmet blood packs
6. Food, drink, and mouth for literature
Report preview
This report is 51 pages long, and due to space constraints, only part of the content is presented here