Our lawyers' are engaged in business promotion on a daily basis. Our purpose is to get the case. I think this ideology is wrong, and we should focus on expanding the scope of our lawyers' business in society, rather than on getting specific cases.
People are always anxious for quick success, and they always want to be able to get cases quickly through their own visits.
I thought the same way when I was a lawyer when I was younger. If you always want to know someone, you can get a case right away, and if you visit a unit, you can immediately negotiate a legal counsel unit.
I have been working as a lawyer for many years, and through statistics and analysis, I have found that the chance of getting a case right away is very small! It is as difficult for a lawyer and client to get a case as it is for a man and a woman to fall in love. A principal-agent relationship can only be established after a full understanding.
My point is that lawyers need to cherish the stable relationships they have with their regular clients. Old customers, as long as there are legal affairs, they will look for you to handle legal affairs for him. It's not easy to build new customers.
There are many ways for lawyers to promote their business: 1. Handling each case well is the best means of business promotion; 2. Old customers give you more credibility and higher success rate to voluntarily give you business promotion; 3. Having a good reputation in the society is the most effective means of promotion; 4. It is the best way to visualize the lawyer's ideas and views on the Internet; 5. Lawyers have no negative impact in the society is the best means to maintain their reputation; 6. Cultivating a lawyer's good ideological and moral character is the fundamental guarantee for a lawyer's business promotion. 7. The promotion of lawyers' business is a means to improve efficiency in a proper way; 8. The way of not promoting lawyers' business is not wrong to ensure the correct promotion of business.
1. Handling each case well is the best means to promote lawyers' business.
A lawyer's social reputation needs to be accumulated by the influence of each case. The social impact is huge. Then the lawyer should handle each case well. So how can a lawyer handle each case well? I think a lawyer should have a good heart when accepting a case, and he should handle the case with heart for the client. The lawyer's mentality must be good. If his heart is too bad, then it is impossible for him to handle the case well. As long as the lawyer handles the case with his or her heart, the client will also feel whether the lawyer is attentive to handle the case for him. If the client finds that the lawyer is handling the case for him with care, even if the result is not satisfactory, the client will not blame the lawyer too much. Even the client will thank the lawyer for his work.
Although there is a saying in the legal profession: "The client was a human being at the time, but there was a ghost behind it!", there is some truth in this sentence. Here's how I understand it: the person concerned is indeed a human being. Human beings are also inferior and always selfish. It's the same for me myself. Human beings have different thoughts and morals, there are very few people with noble morals, there are very few people with garbage morals, and the vast majority of people are ordinary people. No matter what kind of people always have a human conscience, even those who are traggy, they have a human conscience, but a little less conscience. A lawyer should be able to predict the common inferiority of human beings, and be able to tolerate the inferiority of human beings to a certain extent, especially the inferiority of those who are traversal and rubbish. You need to be mentally prepared in advance. If you find that the signs are wrong, you should take the initiative to let go, and understand the meaning of the word "willing", which seems to be a loss of certain economic benefits on the surface, and it is very worthwhile from the perspective of reputation alone. Remember, such a person should not serve him in the future. If the lawyer finds the character garbage, then he should take the initiative to terminate the entrustment contract with him, and the lawyer's agency fee collected will be refunded to him, and they should agree. This is called "dissolution of the principal-agent contract by agreement".
In the process of representing clients in cases, lawyers need to fully communicate with clients on a daily basis, understand the substantive needs of clients to the greatest extent, and meet the legitimate and reasonable needs of clients in accordance with the law.
Clients generally do not know much about the law, and the needs of clients' personal interests are not equal to reasonable needs. The lawyer needs to be a good legal adviser to the client, to analyze the client's legitimate needs and which needs are not legitimate? Tell the client that the lawyer's representation of the case and the trial of the case by the court can only safeguard the legitimate needs, and those illegal needs cannot be satisfied.
The lawyer should also tell the client which needs are reasonable and which are unreasonable, and that the court adjudicates cases and lawyers represent cases to maintain reasonable needs, and those unreasonable needs are not protected.
When the customer exercises its rights, it is also necessary to properly exercise its own rights, and the exercise of the rights of other rights parties should not be undermined.
Customers also need to maintain social fairness and justice in the process of exercising their rights.
When the lawyer explains these aspects clearly to the client, the client should understand and understand that the lawyer is an honest lawyer and will follow the lawyer's correct opinion. In the process of representing a lawyer, the opposing party will also admire the lawyer from the bottom of his heart, and the judge will respect the lawyer from the bottom of his heart. Then a lawyer will form a good social image in society by handling a case.
With the accumulation of one case at a time, the glorious image of the lawyer will slowly manifest itself like the rising sun, and eventually it will be brilliant.
Second, the success rate of old clients introducing cases to lawyers is very high!
The hardest thing people can do with each other is to trust each other. After the lawyer has gained the trust of the old client by handling the case for the old client, he will take the initiative to find a lawyer to handle the case when the old client has a case in the future, and he will not look for other lawyers in principle; if the old client also has relatives and friends, they will also take the initiative to introduce a lawyer to their relatives and friends; and the relatives and friends of the old client will also believe in the old client's evaluation of the lawyer when they have a relationship of trust in the old client.
3. The good reputation of lawyers in the society plays a significant role in business promotion.
The social reputation of a lawyer is the evaluation that a lawyer gives to a lawyer in society. That is the influence of the lawyer through one case after another, and it is also revealed through the lawyer's behavior bit by bit. Including what kind of professional ability and how kind of comprehensive evaluation of personal conduct. This has nothing to do with the cards given by the government and the cards given by the Lawyers Association, nor does it have anything to do with the official titles of the People's Congress deputies, CPPCC members, and the Lawyers Association, or other social statuses.
Fourth, the display of lawyers' ideas on the Internet is the most effective means of promoting lawyers' business.
The Internet is a new technological means, and lawyers must keep up with the times.
The lawyer's display on the Internet is not to get a specific case, but to show his thoughts and opinions on the Internet. Some lawyers want to get cases on the Internet, but that's wishful thinking!
What I present on the Internet is just an ideological opinion, and I don't want to get a case on the Internet. Lawyers should also not promote legal knowledge on the Internet. Who will see how easy it is for people to buy a book to see how easy it is, and there is no need for you to preach legal knowledge. A search on the Internet came out.
The lawyer's online promotion is to display your thoughts and opinions on the Internet in an all-round way. After the client understands you, he may entrust you to handle the case.
Fifth, if a lawyer wants to do a good job in business promotion, he must not have a negative impact on society, otherwise all your efforts to promote business will be in vain.
6. A lawyer's conduct is very important, which is an important guarantee for the lawyer's business promotion. The key to whether a lawyer's business promotion can be carried out lies in the lawyer's conduct. A good character has a tremendous influence! A bad character and all business promotion are just a blind man lighting a lamp in vain.
7. Lawyers' business promotion needs to be used in the right way.
Improve the core competitiveness of their legal services, establish a good social influence on the outside world, establish their social visibility, have a sense of justice, and handle the relationship between earning money and morality. "A gentleman loves money and takes it in a good way."
Lawyers should embody the "core socialist values" in their words and deeds, and lawyers should not be all kinds of liars. Lawyers need to win the trust of the people. The target of lawyers' services is to serve economic development and safeguard the legitimate rights and interests of the people. Lawyers must not be overly politicized, and lawyers cannot serve the government, and lawyers cannot be vassals of the government. The role of the lawyer is to put "rights in a cage".
8. Do not carry out wrong business promotion.
We have talked about the right way for lawyers to expand their business. I'm going to talk about some incorrect ways now, don't engage in political speculation, some lawyers want to engage in political speculation to expand their business. I don't think that's going to work, it's just going to be a vassal of the government, it's detrimental to personal dignity, and it won't last long.
Some people rely on social networking to take on cases, and it won't last long. There is simply no need to waste time on this. You don't have a use value, even if you know a lot of people.
The above is my comprehensive thinking on the promotion of lawyers' business. I say these words from the heart. I got up at five o'clock this morning to write this article. It took three hours to type it out with one finger on my phone. On average, it takes an hour for every 1,000 words. I wrote more than 3,000 words for this article. I hope it can be published on the Toutiao website, if not, I will publish it on the "Shandong Chishan Law Firm website" tomorrow morning. Because I put my heart and soul into this article. This is also the result of my intellect.
Lawyer Wang Houlong of Shandong Chishan Law Firm
January 22, 2024 at 7:50 a.m
It was made in Lanshan District, Rizhao City
