#精品长文创作季#
Recently, the "silver economy" has attracted much attention, which is a crisis brought about by the aging of the population, and it is also a window period for epoch-making development.
Last year, the Central Economic Work Conference mentioned the "silver economy" for the first time, and also made it clear that this is one of the priorities of this year's economic work, to develop the "silver economy", and promote the high-quality development of the population from the perspective of effectively protecting and improving people's livelihood.
This year, the No. 1 document of the State Council issued the "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly", proposing 26 measures in 4 aspects, which is also the first policy document named after the "silver economy" in the mainland.
The development of the "silver economy" and the successive release of policy dividends are enough to see that to promote the high-quality development of the population and the aging problem, to the point where measures have to be taken to solve it, new opportunities can be born from the "crisis".
In the face of the new changes in the population structure of the aging population and the cost of growing old before getting rich, the post-80s generation will unfortunately become the first generation to bear this price, while the post-90s and post-00s will be more violently impacted.
The elderly have support and dependence, which is not only the expectation of the elderly, but also a burden on the young.
Young people, in addition to the expenses of raising the elderly, clothing, food, housing, transportation, children's education, medical care and other expenses are just needed, the burden is getting heavier and heavier, and the dependency coefficient is also increasing. For example, first-tier cities such as Beijing, Shanghai and Guangzhou have reached the phenomenon of two labor force people per capita supporting one elderly.
The development of the "silver economy" requires the participation of all ages to jointly build a happy scene for the elderly to enjoy their old age.
Who will not grow old, just wait for dusk.
Therefore, the development of the "silver economy" seems to be a business, but in fact it is a kind of public welfare, all with "service" as the priority, to meet the practical needs of the elderly for a better life.
This demand has both basic needs and new needs for "poetry and distance".
For the elderly population in rural areas, it is already a great blessing to be able to meet the basic needs of "clothing, food, housing, transportation, use", etc., and then solve the problem of "seeking medical treatment" nearby, and then consider how to provide for the elderly;
Therefore, who can drive the silver economy and how to leverage the silver economy is the key, and it is more important to find the right entry point.
Develop a "silver economy" and have a larger market
With the continuous improvement of the economic and social development level of the mainland, the desire and demand of the elderly to improve the quality of life are constantly increasing, especially the "new elderly group" represented by the "post-60s".
At present, the elderly population in mainland China has reached 297 million, with nearly 300 million elderly people, and during the "14th Five-Year Plan" period, the national elderly population will exceed 300 million, and China will have the world's largest elderly group.
Moreover, the scale of the mainland's silver economy is about 7 trillion yuan, accounting for about 6% of GDP. By 2035, the scale of the silver economy will reach about 30 trillion yuan, accounting for about 10% of GDP.
In the next 10 years, the silver economy will involve a wide range, a long industrial chain, and a diversified business format, covering primary, secondary and tertiary industries, giving birth to new opportunities, and will also give birth to new fields and new tracks.
At the time of the new round of industrial restructuring, transformation and upgrading, the silver economy has just started, and the larger-scale market is enough to support huge development opportunities.
The development of the "silver economy" and the pouring of wealth into the countryside can be undertaken?
At present, in rural areas, there are 270 million employed people and 490 million permanent residents, which are also the homes of nearly 500 million farmers.
In particular, the countryside is a place of natural ecological conservation, with prerequisites, and it is the best place for healthy elderly care, and there is no alternative to good quality and low price.
Rural revitalization is comprehensively promoted, but there is a lack of stronger endogenous development momentum. The development of the "silver economy" may be a good way, and it can seek more space for sustainable development.
In particular, the flow of population, there will be a very rare change in the history of reform and opening up in the past 45 years, urban agglomerations, metropolitan areas, large cities and other extended areas of the countryside, will bring together more people, the overall integration of urban and rural development, here will be the entry point, "sinking pension" for the rural areas in this region is an opportunity is a test.
The key to whether this kind of "pouring wealth" into the rural areas of this region can be undertaken, lies in whether the local cadres of the village "two committees" who dare to act and can act have a forward-looking vision to take the lead and participate in the development of the "silver economy" with the rural collective economy, so as to share the cup, accurately implant the endogenous development momentum, expand and strengthen the rural characteristic industries, further strengthen the rural collective economy, and invigorate the rural economy.
The elderly in urban areas go to the countryside for the elderly, which is not only low-cost, but also can feed the elderly in rural areas, and can be fed back in both directions, so as to achieve shared policy dividends.
To this end, the development of the "silver economy" is also an attempt to seek upward development space in rural areas, whether it can be undertaken, the key lies in which projects are suitable for landing, to leverage the "silver economy".
To develop the "silver economy", the integration of agriculture, health and tourism is a new scenario
China has reached a new stage of development, and the silver economy for hundreds of millions of elderly people and their families is becoming a new fulcrum for improving people's livelihood and well-being and promoting high-quality economic development. To leverage this "new fulcrum", it is also necessary to accurately select the right way, absorb more medical resources and pension resources to sink into the countryside, and open a new world of "sinking pension".
Since, to develop the "silver economy", from the perspective of economics, we have to base ourselves on "agriculture", this "agriculture" is characteristic agriculture, that is, "small agriculture", and the integration of health and leisure tourism, which is the inevitable law of industrial development, but also the extension of the industrial chain of the expansion of the way, there is a new scene of "agriculture, health and tourism" integration.
The integration of "agriculture, health and tourism", through the integration of the idle homestead or village collective construction land of the village, as well as the original "local" and "homestay" culture, takes the current rural construction action and the overall integration of urban and rural development as an opportunity, with the traditional culture of "five olds" (respecting the elderly, loving the elderly, providing for the elderly, enjoying the elderly, and teaching the elderly) and "three yangs" (health, heart, and ambition) as the essence, through the excavation of local resources related to health and elderly care services, and through the use of these resources in the elderly care site, the "ecological elderly care, cultural pension, health care for the elderly" and other thematic pastoral sojourn-style pension scenes, so that the suburban "agriculture, health and tourism" integration complex has become a new scene for the development of "silver economy".
Not only that, but it will also drive new scenarios such as health care homestays, pastoral sojourns, recuperation sojourns, cultural experience sojourns, and sojourns relying on longevity natural resources.
To develop the "silver economy", in addition to meeting the basic needs, we must fully tap the unmet points of the health needs, social needs and spiritual needs of the elderly, and cultivate new forms of pension services, so as to provide accurate services. For example, technology empowers to create pastoral smart elderly care and form a set of intelligent solutions.
At the same time, when the elderly in urban areas go to the countryside to care for the elderly, we cannot ignore the basic needs of the elderly in rural areas. After all, there are 120 million people aged 60 and above living in rural areas, and to make up for the shortcomings of rural pension services, we must not only improve the health literacy of the elderly in rural areas, but also strengthen the management of chronic diseases and the improvement of the health service system for the elderly in rural areas, and focus on the entire rehabilitation treatment, so as to truly make the elderly in rural areas have a happy old age.
The key to how to turn the gospel of the elderly in rural areas into well-being lies in whether the local government can adapt to this trend and develop the "silver economy", effectively solve the empty-nesting, living alone and aging of the elderly in rural areas, and highlight the construction of a service system for the basic needs of the elderly in rural areas, such as "clothing, food, housing and transportation".
In addition, simply relying on tens of millions of retired party members and cadres, or state-owned enterprises, public institutions, this group of people is basically still an iron rice bowl, and basically their salary level is also quite high, behind the iron rice bowl is "rich and leisure", but also to lead by example, actively go to the countryside to provide for the elderly, feed back to the countryside, enough to stimulate domestic demand, more conducive to the overall promotion of rural revitalization.
Although, the development of the "silver economy" involves people's livelihood undertakings, including services such as pension and meal assistance, home assistance for the elderly, community convenience, elderly health, elderly care, elderly culture and sports, and rural elderly care. However, the needs of the urban retired elderly and the rural left-behind elderly are different, the rural elderly eat the problem, the problem of medical treatment, the problem of pension is the focus, and the urban retired elderly have money and leisure, the demand is diversified, but also think about "poetry and distance", is the main consumer force to support the "silver economy", only two-way feeding, in order to achieve the sharing of policy dividends.
In short, the development of the "silver economy" is becoming a new fulcrum for improving people's livelihood and well-being, promoting high-quality economic development, a new driving force for taking into account the present and the future, promoting the coordinated development of people's livelihood undertakings and the pension industry, and exploring a path with Chinese characteristics to cope with population aging in the process of Chinese-style modernization. However, there must be a prerequisite, a large flow of people to support, as well as age-appropriate transformation, but also characteristics, diversification, maybe be able to dig a pot of gold.
Text / Li Guomin / Cross-border integration - Planner / Sannong Research Focus on the pre-planning, planning and design of projects such as rural construction, cultural tourism, and agricultural tourism!
In the field of rural revitalization, from development to operation, project selection, policy, market, and operation;