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In recent years, relying on characteristic culture, mountain water resources, and advantageous industries, the district has continued to promote the diversified integration of culture, business, tourism and sports, innovated to create new consumption scenarios, and improved the quality and efficiency of cultural, commercial and tourism consumption.
The scene of the "Chengdu-Chongqing, Bashu Love" Twin Cities Culture and Art Week.
Promote travel with literature
A light and shadow reboot an island
On the evening of December 29, 2023, the 2nd China Chongqing International Light and Shadow Art Festival opened. The giant screen shape with the idea of the shape of the mountain city complements the landform of Chongqing's landscape city, the perfect integration of "light and shadow art" and "night view of the mountain city", and the twin chimneys of "Asia's tallest".
The Light and Shadow Art Festival interweaves modern art with traditional culture.
The 10-day Light and Shadow Art Festival interweaves modern art and traditional culture, and plays a New Year's movement composed of light and shadow. The 3D Mapping international competition and performance, light and shadow art show, art installation exhibition, graffiti show, photography exhibition, fashion exhibition, children's art exhibition, cultural and creative market and other colorful cultural and tourism activities at the event site, as well as a series of cultural tourism activities such as the "Fireworks Peninsula" 1984 Pick-up Light Market, stimulate the public's consumption enthusiasm with real activities and discounts, better play the role of cultural and tourism consumption, and further promote the vigorous development of the cultural and tourism industry.
According to the person in charge of the Jiulongpo District Culture and Tourism Committee, the two sessions of the China Chongqing International Light and Shadow Art Festival attracted about 800,000 tourists, and more than 120 media platforms reported on it, successfully ranking first on the Douyin Chongqing list, with more than 500 articles published on the whole network and all media, and a total of more than 1.2 billion times. The first China Chongqing International Light and Shadow Art Festival was also rated as one of the outstanding cases of domestic cultural tourism promotion in Chongqing in 2022 (only 10 in the city).
Once upon a time, a power plant lit up a city. Now, a light and shadow reboots an island. Chongqing Art Park, where the 2nd International Light and Shadow Art Festival was held, is a key construction area of the "Yangtze River Culture and Art Bay Area". The first phase of the project combines industrial, fine art and digital elements to create a highly recognizable "metaverse" of the Art Peninsula, forming a cultural and tourism complex of the Kowloon Art Peninsula and a new highland for the development of the digital economy. At the same time, in order to present more culture and the best ornamentality, combined with the overall style of the event, the façade of the renovated 27,000 square meters of factory buildings was artistically recreated and reprocessed, highlighting the cultural elements with regional characteristics such as "cute pet" mechanical pandas and high-altitude yellow "Ferrari".
In recent years, relying on characteristic culture, mountain water resources, and advantageous industries, the whole region has comprehensively promoted the in-depth integration and development of "culture + tourism + digital + art + N", innovated to create new consumption scenarios, improved the quality and efficiency of cultural, commercial and tourism consumption, improved the quality of culture, added vitality to business, and driven popularity by tourism, fully released the "multiplication" effect of integrated development, promoted the rapid recovery of "art fan" and "fireworks", effectively boosted consumer confidence, and promoted the double promotion of cultural and tourist flow and consumption.
Prosperous business with tourism
A festival will inspire the charm of "Kowloon that never sleeps".
As a multi-functional complex tourist attraction integrating culture, ecology, leisure, entertainment and business, Baguo City has been rated as a "National Cultural Industry Demonstration Base" by the Ministry of Culture and Tourism, a "Chongqing Creative Industry Demonstration Base" by the Chongqing Municipal Government, an "Ecological Demonstration Park" by the Chongqing Municipal Bureau of Gardens and Forests, and an award of "Aishang Chongqing, 2023 Chongqing High-quality Consumption New Scene - Sleepless Chongqing".
Baguo City fully integrates night tourism resources, and has successfully created night consumption scenes such as flavored "night food", boutique "night stay", prosperous "night entertainment", wonderful "night market", and quiet "night reading", and has also been rated as a "national night culture and tourism consumption gathering place". Relying on this advantage, last summer, the 2023 Chongqing International Beer Culture Festival kicked off in Baguo City.
In addition to the main venue, Baguo City, the festival also connects a number of cultural, commercial and tourism gathering places in Jiulongpo District, such as setting up linkage venues in Chongqing MixC City, Democracy Village, Jiulong Yiku, etc., while promoting consumption, in-depth excavation of Pakistani cultural heritage, integration of national style, national tide, and international elements, to create a Shiliba National Ancient Street, and form a characteristic cultural and tourism consumption scene with "Chongqing recognition" and "Kowloon National Tideland". At the same time, to carry out cultural tourism consumption season activities, join hands with UnionPay, CCB, ICBC and other financial institutions, linkage with Tongcheng Travel and other OTA platforms, and launch a series of cultural tourism Huimin consumption vouchers and theme blind box packages totaling 100,000 yuan, citizens and friends only use 9.9 yuan to have the opportunity to play Chongqing Jianchuan Museum, 166 ship, Chongqing Zoo, Bedi Summer Garden Hot Spring and other tourist attractions, enjoy Chongqing Southern Junlin Hotel and other star hotels and Chongqing Xichi Pastoral Hotel, Qingqi Valley B&B and other quality B&Bs, all kinds of discounts cover scenic spots, hotels, B&Bs, Bookstores, cinemas and other cultural tourism venues, many surprises are presented.
The reporter learned that in order to comply with the new trend of cultural and tourism quality improvement, transformation and upgrading, Jiulongpo District is guided by the construction of a national cultural and tourism consumption pilot city, increasing the brand building of "night economy", taking the new business district and demonstration park base of Kowloon as the carrier, focusing on the "colorful" of night theme performances and "innovation" of entertainment projects, lighting up the city's fireworks, cultivating and developing new growth points of cultural and tourism economy, and creating a "nightless Kowloon" night economy business card of "Bayu flavor and international style".
To business commitments
A number of intangible cultural heritage projects have a new stage
Intangible cultural heritage is a vivid testimony of the continuous inheritance of Chinese civilization, and an important foundation for connecting national emotions and maintaining national unity. Protection and inheritance, corresponding to development and innovation, the aroma of wine is still afraid of deep alleys, how to make intangible cultural heritage alive and popular through creative transformation and innovative development.
At major festivals, the Jiulongpo District Culture and Tourism Committee selected a number of municipal-level and district-level intangible cultural heritage projects to carry out performances, experiences and exhibition activities, such as the Light and Shadow Art Festival set up a special intangible cultural heritage exhibition area, where everyone can visit the light and shadow festival, soak in the traffic teahouse, listen to the stories of old Chongqing, and at the same time, you can also taste the intangible cultural heritage exhibition and learn more about the cultural heritage of Jiulongpo. Combined with traditional festivals, "cultural and natural heritage days" and other important time nodes, organize and carry out publicity and display activities, place intangible cultural heritage items in various fields, and create opportunities for tourists and residents to directly "get in touch" with intangible cultural heritage. During the Spring Festival, the "New Year's Goods Fair" was held, and during the Cultural Heritage Publicity Month, intangible cultural heritage themed activities such as the "Intangible Cultural Heritage Shopping Festival" and "Intangible Cultural Heritage Food Festival" were carried out, bringing together more than 60 representative intangible cultural heritage projects in Chongqing. "Nowadays, traditional culture is becoming more and more popular among young people, and arranging intangible cultural heritage displays in various festivals and activities is not only a visual enjoyment, but also allows intangible cultural heritage to integrate into the lives of ordinary people, and also provides a display stage and market for intangible cultural heritage. Ms. Zeng, a citizen, said.
The national style intangible cultural heritage activity with the theme of "Picking up Intangible Cultural Heritage and Feasting on the Mid-Autumn Festival" was held in Caiyun Lake.
In the past, intangible cultural heritage was passed on by word of mouth, and was only understood and passed on among the inheritors. Therefore, for ordinary people, what is needed is a place where they can easily meet with intangible cultural heritage items, and the opportunity to directly "get in touch" with intangible cultural heritage. Jiulongpo District is the first in the city to explore a new form of intangible cultural heritage into the campus, moving the intangible cultural heritage master studio into primary and secondary schools, so that teachers and students can see the creative process of the inheritors. The first batch of 4 representative intangible cultural heritage projects such as flower arrangement art settled in the Jiulong Affiliated Primary School outside Sichuan, and 5 studios were built, covering an area of more than 500 square meters, and more than 400 class hours of intangible cultural heritage popularization teaching were carried out every year, burying the seeds of intangible cultural heritage protection and inheritance in the hearts of students.
The reporter learned from the Jiulongpo District Culture and Tourism Committee that the district has announced a total of 116 representative intangible cultural heritage projects, of which 1 is included in the list of national intangible cultural heritage representative projects, 23 items are included in the list of municipal intangible cultural heritage representative projects, and there are 98 representative inheritors of intangible cultural heritage. The protection and inheritance of intangible cultural heritage will be included in the "14th Five-Year Plan" for cultural tourism in Jiulongpo District, and included in the economic and social development performance assessment of towns and streets, so as to continuously improve the protection of intangible cultural heritage.
In 2024, the Culture and Tourism Committee of Jiulongpo District will organize and carry out special publicity such as "Intangible Cultural Heritage Skills Around Me" on a regular basis, deepen the exploration of "intangible cultural heritage in the community", "intangible cultural heritage into scenic spots" and "intangible cultural heritage into the campus", so that intangible cultural heritage can be better integrated into modern life. At the same time, around traditional festivals, cultural and natural heritage days and other time nodes, cultural heritage publicity, special exhibitions, special exhibitions, parent-child research and other activities will be carried out, and then strive to settle a number of national and municipal intangible cultural heritage festivals or events, major projects, etc.
At the same time, the 2024 Spring Festival theme activities of "Chongqing Flavor 360 Bowls" and "Happy New Year" that are currently being carried out will enrich the cultural life of the people, stimulate regional cultural and tourism economic consumption, and enhance the people's sense of gain and happiness.
Count the results of the year
Gather advantageous kinetic energy, and improve the quality and efficiency of the cultural tourism industry. In the first three quarters of 2023, the added value of the cultural industry in the district will be 9.358 billion yuan, ranking first in the city, and the added value of the tourism industry will be 5.710 billion yuan, ranking third in the city. In the quarterly assessment of the city's "cultural report" in the second and third quarters of 2023, Jiulongpo District will be rated A. NWS Yangjiaping Pedestrian Street is a national-level tourism and leisure block, and Keyuan No. 4 Road is a city-level night-time cultural tourism consumption cluster. Solid progress has been made in the construction of smart cultural tourism platforms, and a total of 12 digital cultural applications such as the "Jiulongpo District Library" big data support cloud platform (DLIBS system) and the "Chaoxing" mobile library have been built, and 11 smart tourism platforms in scenic spots such as Chongqing Zoo and Chongqing Jianchuan Museum have been built.
Based on the sharing of benefits for the people, cultural undertakings are thriving. Literary and artistic works have won 63 awards at the municipal level and above, including 24 first prizes (gold medals and highest awards), ranking in the forefront of the city. The open area of public cultural service facilities in the region is 80,600 square meters, and more than 200 public cultural service activities are carried out every year, and the venues serve nearly 1 million people every year. The site of Dongsunba was included in the research project of the Bashu civilization process in "Archaeological China".
Highlight the leading of high-quality products, and the marketing of cultural tourism has been fruitful. Successfully held brand activities such as the "Chengdu-Chongqing Bashu Love" Twin Cities Culture and Art Week, the "Joyful Four Seasons, Dancing Mountain City" 2023 Chongqing Street Dance Competition Finals, and carried out a series of publicity and marketing activities of "Taste Bayu Style, Tour the Charm of Kowloon", and continuously enhance the influence and attention of Kowloon cultural tourism. The city's first launch of the "Ten Travel, Free in Jiulongpo" cultural tourism Huimin consumption blind box, "100 big V tour in Kowloon", "100 enterprises creative gathering" cultural tourism investment walking meeting and other special activities, benefiting about 600,000 people.
The number of tourists received was 60.1459 million, a year-on-year increase of 30.21%, and the comprehensive tourism income was 19.585 billion yuan, a year-on-year increase of 10.13%. The number of overnight tourists received throughout the year was 5,806,200, a year-on-year increase of 152.7%, and the year-on-year growth rate was the second highest in the city.
A total of 697 applications for administrative licenses were accepted throughout the year, maintaining a "100% time-limited completion rate" and "100% satisfaction rate", achieving zero complaints and zero negative reviews, and a total of 2,160 law enforcement personnel were dispatched, 1,036 enterprises were inspected, and zero safety accidents occurred in the whole industry.
Throughout the year, it won 6 national honors such as "Selected Cases of Public Cultural Brands of the First China Mass Cultural Brand Development Conference", and 93 municipal honors such as "Advanced Collective of Chongqing Cultural Tourism System".
Source: Jiulongpo release
Editor: Zong Lu