Apple's 498 yuan Year of the Dragon mobile phone case has made a big oolong
As soon as the Year of the Dragon arrives, many brands and manufacturers will launch their own limited or customized products for the Year of the Dragon.
Launching limited products for special seasons is also a marketing strategy, which can effectively promote a wave of sales growth.
As an "accessories maniac" Apple, it will naturally not let go of the important festival of the Spring Festival.
Apple not only launched the AirPods Pro 2 Year of the Dragon special model, but also launched a new Year of the Dragon phone case on the official website.
The AirPods Pro 2 Year of the Dragon Special Edition is engraved with a cute little dragon, and the price is the same as that of the AirPods Pro 2 regular model, which is equivalent to a free engraving service.
Source: Apple's official website
Looking at the Year of the Dragon phone case, it is designed by Apple's long-term partner OtterBox, and it is only suitable for the four mobile phones in the iPhone 15 series, priced at 498 yuan.
At a price of nearly 500 yuan, buy a mobile phone case, do you think it's worth it?
Source: Apple's official website
Xiao Lei also carefully read the introduction of the official website, this mobile phone case passed the Drop+ test, reaching 3 times the US military standard.
To put it simply, it's more resistant to falls, but the most important thing is, of course, the added value of the Apple brand itself.
As for whether the cost performance is high, it can only be said that the benevolent is benevolent.
Xiaolei can only sigh: it turns out that he is not Apple's target user group (shedding tears of poverty)......
Source: Apple's official website
However, sharp-eyed netizens found that Apple's Year of the Dragon phone case was wrong.
Generally speaking, there is a folk saying that "three claws are a jiao, four claws are a python, and five claws are a dragon".
Let's look at the "dragon" on the phone case, there are only four claws, is it a "python"?
Most netizens believe that Apple should know more about traditional Chinese culture, and said that this wave of oolong is somewhat embarrassing.
Source: Weibo
Some netizens also think that since Apple is sold at a price of 498 yuan, it should seriously study Chinese culture instead of being perfunctory.
Source: Weibo
However, some netizens pointed out that dragons in history also have four claws. The dragon in traditional Chinese culture did not have five claws at the beginning, but developed from three, four, and five claws.
As for whether it is a dragon or a python on the phone case? At present, there are various theories, but in fact, it is impossible to draw an accurate conclusion.
Source: Weibo
At present, Apple's customer service has responded to this: the situation has been recorded in detail, and whether the follow-up products and pictures will be updated need to be subject to the official website.
In fact, Apple's intention is a good thing, but a mobile phone case that sells for 498 yuan is limited to the Year of the Dragon, and it is best to pay attention to the details and avoid controversy.
Finally, Xiaolei asked his friends, has anyone already placed an order?
Cover image source: Apple's official website