618 explosive prediction: domestic mobile phones are fiercely competitive, can the Apple 15 series continue to be brilliant?

Cat's eyes look at digital

2024-05-15 12:08Posted in Hubei Digital Creators

According to tradition, the annual 618 event will officially start on June 1, which means that it is less than half a month away. With the debut of Huawei's Pura 70 series and vivo X100s series, the new domestic machines in the first half of this year have basically come to an end. So who will become the hit model of this year's 618?

iPhone 15 Pro蝉联销冠成悬念

If you want to say that the big winner of the 618 event in recent years, then there is no doubt that it is Apple. According to the mobile phone sales ranking during the 618 period of a certain east, the sales champion in 2023 is iPhone 13, and the sales champion in 2024 is iPhone 14 Pro.

Although the price of Apple mobile phones is often more expensive than domestic models, Apple will launch a new generation of iPhones in September every year, and the 618 period is basically the end of the sales of iPhone models on sale, so Apple generally chooses to cooperate with 618 to reduce prices and clear the warehouse. In the previous two years, the price reduction of iPhone models was more than 1,000 yuan, and this year's iPhone 15 series also chose to reduce the price significantly.

However, compared with previous years, Apple has also encountered a strong opponent in the high-end market, that is, Huawei. Whether it is the Huawei Mate 60 series, which was launched in the second half of last year, or the Huawei Pura 70 series, which was launched not long ago, it will become a strong competitor to the iPhone 15 series.

As for Huawei's Pura 7 series, if it can solve the production capacity problem and achieve full spot during the 618 period, it is not impossible to become the biggest winner of this year's 618.

In addition, high-end models of Xiaomi, OPPO, vivo, Honor and other brands are also very competitive, so whether the Apple iPhone 15 series can become the sales champion of 618 this year has also become a huge suspense.

There is still demand for 100-yuan machines

Although 618 Apple mobile phones sell very well every year, the more popular in the mass market are high-quality and inexpensive domestic mobile phones, especially the cheap 100-yuan machines are more favored by the majority of users. For example, last year, models such as Honor Play 20 and Redmi 9A entered the top ten on the list.

Although the configuration of these hundreds of mobile phones must be relatively average, it is no problem to surf the Internet, make phone calls, socialize, and watch short videos, so it is still quite attractive for users who simply want a cheap mobile phone as a daily tool.

The Glory Play series is also constantly innovating,The latest Glory Play 50 has been priced within 1,000 yuan,It is expected that the price will be further lowered during the 618 period。

Redmi has launched a new Redmi 13C, although the price is still only a few hundred, but compared with Redmi 9A, there is more support for 5G networks, and there is a large 5000mAh battery, so the practicality will definitely be higher.

The thousand-yuan machine is more cost-effective

Although a mobile phone of a few hundred yuan is not expensive, if you have some requirements for the performance of the mobile phone, and even want to play popular mobile games such as kings, then it is best to choose a more cost-effective thousand-yuan model.

For example, the Redmi Note 13 has dropped below 1,000 yuan, and the performance of the Dimensity 6080 processor is also enough for daily use, plus a 100 million pixel main camera, a 5000mAh large battery, an ultra-thin four narrow edges1080P OLED high brush straight screen, and a 7.6mm thin and light body. This mobile phone can be used as the main model of daily life, and it can be called the domestic 1,000-yuan machine of 618 this year.

The $2,000 price point is highly competitive

The price range of 2000 to 3000 yuan has always been a must for domestic mobile phones, because the user group at this price is huge, and the profit of the whole machine is also higher.

Last year, the Redmi K60 series performed well, beating the crowd of competitors and staying in the middle of the sales charts. And this year's Redmi K70 has also been upgraded to the second-generation Snapdragon 8 processor, which has been significantly improved in terms of appearance design and image function, and is also equipped with a 2K resolution screen, which is expected to become one of the 618 hits.

The OnePlus Ace 3V, which is also powered by a third-generation Snapdragon 7 processor, also has great potential, with a 1.5K screen and a 5,500mAh battery that also brings better battery life.

Qualcomm's third-generation Snapdragon 8s processor, launched this year, is on par with the second-generation Snapdragon 8 in terms of performance, and it also has better AI performance. So the recent launch of several Snapdragon 8S models is also worth paying attention to.

For example, the realme GT Neo6 and iQOO Z9 Turbo that have just been launched are all competitive at the price of 2000 yuan.

summary

In 2024, the competition in the 618 smartphone market will be more fierce than in previous years, and Apple will only be able to win the top spot in sales if it chooses a larger price reduction due to the competition between Huawei's two flagship models. If Huawei wants to successfully challenge Apple, the most important thing is to ensure that there is enough stock to sell. As for domestic mobile phones such as Xiaomi, OPPO, vivo, and Honor, and their sub-brands, there will also be fierce competition in the price range of hundreds to thousands of yuan.

In addition, the second-generation Snapdragon 8, the third-generation Snapdragon 8S, the third-generation Snapdragon 7 and other chips make domestic mobile phones have a higher cost performance at a price of about 2000 yuan, and also provide users with more choices. So for netizens who plan to change their mobile phones in the near future, this 618 must be a good time to make a move!

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