Ideal and Tesla have joined, and the price reduction tide in 2024 has begun

The degree of involution of the automotive industry in 2023 is obvious to all, but in 2024, a familiar scene will be staged again, and the wave of price cuts started by Tesla has triggered turmoil in the entire new energy vehicle market. For consumers who want to drive home before the year, seizing the opportunity of this wave of price reductions can not only save a lot of car purchase costs, but also enjoy the convenience of life brought by having a car.

Tesla's Model 3 dropped by more than 15,000 yuan

At the beginning of 2024, Tesla took the lead in carrying the banner of "price war" and clearly shouted the slogan of price reduction. On January 12, Tesla China officially announced the price reduction of the Model 3 and Model Y. Among them, the new version of the Model 3 decreased by 15,500 yuan, and the adjusted price was 245,900 yuan, and the new version of the Model 3 long range was reduced by 11,500 yuan, and the latest price was 299,900 yuan.

In addition, the price of the Tesla Model Y rear-wheel drive version was reduced by 7,500 yuan to 258,900 yuan, and the price of the Tesla Model Y long-range version was reduced by 6,500 yuan to 299,900 yuan.

The reason for Tesla's price cut, on the one hand, is the unfavorable performance at the beginning of the year. From January 1 to January 7, Tesla's national terminal sales were 3,182 units, the lowest level in the past two months, on the other hand, Tesla's market growth performance in 2023 was not as expected due to the impact of China's new energy vehicle companies. Due to its strong cost control ability and high gross profit margin per vehicle, Tesla has always had the confidence to cut prices, and this move will undoubtedly play a positive role in promoting its market share and sales volume.

Not long after the Tesla Model 3 has undergone a replacement, the overall product strength has improved, and the Tesla Model Y has also undergone a facelift, coupled with the competitiveness brought by this price cut, will attract more and more consumers to pay, especially the hesitant car buyers who have been hesitant years ago.

The price of Li Auto was reduced by up to 36,000 yuan

Following in Tesla's footsteps, price increases and price reductions have become a major feature of China's new energy market. Li Auto has recently launched a price reduction campaign for all models, becoming one of the car brands with the largest discounts since the beginning of the year. The price reduction of different versions of the Ideal L7, L8 and L9 models is between 33,000 yuan and 36,000 yuan, which makes the landing price of Ideal Auto drop a lot, and it also means that the threshold for consumers to buy a car is greatly reduced.

The reason why such a large price reduction can be made is, on the one hand, that Li Auto's products are in the transition period of renewal, and on the other hand, Li Auto's profitability is relatively high, and Li Auto has been profitable for four consecutive quarters. According to the financial report for the third quarter of last year, Li Auto's net profit in the current quarter reached 2.81 billion yuan. The average selling price of a bicycle of more than 300,000 yuan also proves that the brand has a certain premium ability, and its room for price reduction may be relatively generous compared to its competitors.

By betting on the range-extended technology route and accurate home user positioning, Li Auto has become the hottest new domestic car-making enterprise in 2023. In addition to the impact of Tesla, the rise of the question world has also made Li Auto feel a lot of pressure. The price reduction is more attractive to consumers, so some models may not be guaranteed to be launched before the New Year, so consumers who want to enjoy the refrigerator color TV sofa in the New Year need to place an order as soon as possible, and choose a model and version with inventory or timely production capacity supply.

The price of the 2024 SAIC Volkswagen ID.4 X will be reduced by 46,000 yuan

The price reduction is very obvious for the increase in sales, and SAIC Volkswagen ID.3 has achieved monthly sales of more than 10,000 for many consecutive months by virtue of large price cuts. At present, SAIC Volkswagen officially announced that the 2024 ID.4 X will launch a limited-time offer, with a price starting at 149,800 yuan after the discount, and the event is valid until January 31, 2024. The car was launched on January 1 this year, and the price range of the new car is 195,888-283,388 yuan, so the cash discount is about 46,088 yuan.

The Volkswagen ID.4 X is a compact SUV with a length, width and height of 4612/1852/1640mm and a wheelbase of 2765mm. The single-motor version has a maximum power of 125 kW and a 150 kW version with a CLTC range of 425 km and 601 km respectively, while the dual-motor version has a maximum power of 230 kW and a range of 555 km in CLTC mode. After the price reduction, it directly entered the 150,000-level pure electric market, lowering the consumption threshold for users to purchase joint venture new energy. The ID.4 X is in the leading position in its class in terms of space and driving experience, and the rear-mounted rear-wheel drive mode is full of driving feeling, and SAIC Volkswagen's price reduction may be an attempt to replicate the myth that the ID.'s sales exceeded 10,000 in March.

SAIC-GM Buick E5 cuts the price by 10,000 and gets 10,000 insurance free

Buick's performance in the new energy market has not been outstanding enough, recently Buick 4S store news, Buick E5 official guide price has dropped to 169,900, but also give you 10,000 yuan of insurance. This price is undoubtedly extremely attractive for a mid-to-large SUV. Moreover, it is rumored that the terminal also has small discounts and small gifts and other preferential activities, which increases its cost performance.

SAIC-GM Buick E5 is positioned as a large five-seater pure electric SUV, based on the Autonen electric vehicle platform, with a new electric vehicle design language, ample space and a reliable three-electric system. The standard and long-range versions are equipped with 68.4 kWh and 79.7 kWh ternary lithium-ion batteries, respectively, with a range of 545 km and 620 km in CLTC mode, respectively.

Leapmotor opened the New Year's courtesy season, with a maximum deduction of 17,000 yuan for the final payment

In the last month of last year, Leapmotor delivered a new monthly high of 18,618 new vehicles, and the cumulative number of new vehicles delivered from January to December was 144155, an increase of more than 29% over the same period in 2022, becoming the backbone of the second-tier new car manufacturers. Not long after the start of New Year's Day, Leapmotor started the New Year's courtesy season, and you can enjoy up to 17,000 yuan / end payment voucher, and C01 range extension, C11 range extension, C11, C01, T03 models participate in the event.

In 2024, Leapmotor has a clear plan for new products, and is full of confidence in its own new energy vehicle market, and Leapmotor C10 will become a blockbuster model in the development of the brand. According to Zhu Jiangming, founder and chairman of Leapmotor, the annual sales target of Leapmotor in 2024 is to exceed 300,000-400,000 units, so the price reduction at the beginning of the year is also an effective means to increase sales.

The big coffee summarizes

Since 2023, in order to compete for market share, price reduction promotions have become the norm in the market. Entering 2024, the price war shows no signs of stopping, and the fierce competition between car companies is further intensifying, and at the same time, it is also forcing companies to accelerate product upgrades and launch more competitive models, which is of course a good thing for consumers.