Before the advent of the HarmonyOS system, the mobile phone operating system was monopolized by the Android system and the IOS system. According to statistics from professional institutions, the global market share of the Android system is more than 75%, while the global market share of the IOS system is also more than 20%, and the market share of other operating systems is less than 5%.
In August 2019, Huawei launched the HarmonyOS system, and after four years of development, the HarmonyOS system has grown to a total of more than 700 million units and more than 300 million mobile phones. With these achievements, it is not an exaggeration to say that the HarmonyOS system is the third largest mobile phone operating system in the world.
Even so, the market share of the HarmonyOS system is far inferior to the Android system and IOS system, and it is less than a fraction of the market share of the Android system. In this regard, some foreign consulting institutions even made a big statement: the market share of the HarmonyOS system will be 0 in 2027, and the HarmonyOS system will cease to exist at that time.
Recently, Honor officially entered the field of operating systems, which can be regarded as a kind of "solidarity" with the HarmonyOS system. In this regard, some foreign media said: Android and IOS are dangerous.
In mid-January, Honor officially released a new version of its self-developed operating system, Magic OS8.0. Regarding the positioning of the system, Zhao Ming, the head of Honor, said: Use AI to redefine human-computer interaction and create AI application services suitable for local culture and social forms.
So what are the highlights of HonorMagicOS 8.0?It is reported that GloryMagicOS 8.0 supports natural language, voice, pictures, gestures, eye movements and other multi-modal interaction methods, actively provides personalized services to users, lowers the threshold of user operation, and improves the efficiency of interactive use to users. Perhaps Apple did not expect that the former Huawei sub-brand Honor could also develop a new system, which once again showed the research and development capabilities of domestic mobile phone manufacturers to the outside world.
It is not difficult to find,GloryMagicOS 8.0The system created by Glory is different from the core of the HarmonyOS system,Its essence is to improve the user's experience on the Android ecological chain,Compared with the situation that the HarmonyOS system began to build the HarmonyOS ecological chain,GloryMagicOS8.0It is still in the initial stage。
Even so, the emergence of Honor MagicOS 8.0 also has a certain impact on the market share of Android and IOS systems, which is reflected in the following aspects.
First, in order to build the Honor MagicOS 8.0 system, Honor has spent a total of 10 billion yuan on AI research and development, and the number of AI patent achievements is as high as 2,100. It can be seen that in terms of R&D investment in operating systems, Honor has also begun to learn from Huawei, which is bound to affect the strategic direction of other mobile phone manufacturers in self-developed operating systems.
According to this development trend, the market share of the mainland's self-developed operating system will increase in the future, which will impact the market share of Android and IOS systems.
Second, Honor mobile phones used to be a sub-brand of Huawei mobile phones, although Honor has now become an independent mobile phone brand, but many users still regard Honor mobile phones as a part of the "Huawei series".
Under this established impression, the MagicOS 8.0 system created by Honor mobile phones will cause many domestic users to support Honor mobile phones, which will have a positive impact on increasing the sales of Honor mobile phones.
Once the Honor MagicOS system and the HarmonyOS system build their own ecological chain, then the market influence of Honor mobile phones will be second only to Huawei and become another national brand.
Write at the end
According to data from Counterpoint Research, a world-renowned consulting agency, Huawei mobile phones ranked third with a 5% share in the global high-end mobile phone market share in 2023. In 2022, Huawei's market share of high-end phones is only 3%. In the case of suppression, Huawei's sales of high-end mobile phones increased by 2%, which shows that domestic users recognize the HarmonyOS system.
Now the domestic mobile phone brand Honor has also launched the MagicOS8.0 system, which indicates that the development of the domestic operating system has risen to a new level. Because of this, some foreign media said: Android and IOS systems are dangerous.