The case has been solved. The question of whether the bagged milk has a jack or not, and whether it is equipped with a straw, has finally been answered. A reporter from Beijing Youth Daily learned from a number of dairy companies on January 11 that this problem is not a difference between the north and the south, but a difference in the form of milk packaging.
There is also a north-south difference between bagged milk?
With the popularity of Harbin tourism, more and more Harbin merchants "spoil" the "southern little potatoes" who come to travel, not only the frozen pears are cut and plated, but even the tofu brain is put with sugar. Against this backdrop, some southern tourists found that the bags of milk they bought in Harbin had neither a jack nor a straw, and asked their bosses for them, but the bosses said, "This is really nothing."
Similar incidents not only allowed southern tourists to find new differences between the north and the south, but also made the northern friends "break the defense" again after "Heilongjiang cranberries". Subsequently, #Northern bagged milk generally has no straws and no jacks# and other related topics rushed to the hot search on Weibo.
In the topic, many netizens proposed that there are no straws and no jacks in the bags of milk in the north. The southern friends said that convenience stores, small supermarkets, and fresh milk stores have separate straws at the cashier, and they will give them as long as they ask for bagged milk. Some friends posted pictures to prove that the bagged milk is not only equipped with a straw, but also a transparent packaging bag will be added to prevent the milk from spilling out when the straw is inserted.
Some netizens shouted to the brand, why is there no straw for milk in the north, and the bagged milk that has been drunk for so many years is the wrong payment after all. However, there are also many netizens with IP in Jiangsu, Zhejiang and Guangdong, who said that they have never seen bagged milk with a jack, and they have never seen a straw in the whole box of bagged milk they bought.
Enterprises say that the same brand, the same packaging product form is unified
Is it true that there is a difference between North and South with no jacks and straws in bags of milk?
A reporter from Beiqing Daily interviewed a number of milk production enterprises. They all said that in milk packaging, there is indeed no different division of packaging in different markets. "Pure milk does come in many forms of packaging, such as brick-shaped and pillow-shaped at room temperature, as well as flexible packaging Baileys and stand-up pouches. However, the packaging is set before production, and there will be no pillow packaging of the same brand, some have jacks, and some do not. A person in charge of a liquid milk production enterprise said that especially for national enterprises, packaging materials are uniformly procured, and there will be no "customization" in order to meet a certain region.
On the question of whether to match straws, the person in charge also said that they are all unified, if a certain package needs to be equipped with straws, then all products with the same packaging will have them, and vice versa.
Mengniu also said that in Mengniu's bagged milk at room temperature, it is generally divided into Tetra Fino, Baileys and Ecolin in terms of packaging form, among which the mainstream products in the market of Tetra Fino and Baileys do not have straws and jacks, while Ecolin is a stand-up bag, which is indeed equipped with a straw. The products in the same packaging form are all unified packaging across the country, there is no distinction between north and south, and there is no straw or jack, and there is no problem that one area has another area.
The Evolution of Milk Packaging in China Milk packaging is being ready-to-drink
So why is there such a difference between the northern and southern netizens in the actual purchase experience?
Some analysts said that in addition to the "customization" of packaging by some regional dairy companies in order to meet local consumption habits, many netizens have the impression that bagged milk has jacks and straws, which is likely to be "memory killing", that is to say, part of the packaging is staying in the "impression" of consumers, and some packaging is likely to have been replaced by updated packaging technology. This has to talk about the evolution of milk packaging.
A reporter from Beiqing Daily learned that the earliest milk was sold in glass bottles, but it was easy to break, not suitable for long-distance transportation and carrying, and the light transmission of glass bottles would affect the shelf life of milk. As a result, many milk brands in mainland China could only serve local consumers in the early days, and could not go out of the region.
In the 90s of the 20th century, with the introduction of Tetra Pak aseptic filling equipment, China's dairy industry began to adopt paper, aluminum, plastic composite packaging materials. Composite carton packaging began to gradually become the main packaging material in China's dairy industry, it is because of the high barrier performance of this packaging material, prolonging the shelf life of milk, increasing the distribution radius of milk, so that Mengniu, Yili and other enterprises took advantage of the trend, quickly opened the market in Beijing and other first-tier cities, and sold milk to the whole country.
Today, packaging materials such as Tetra Fino and Tetra Brik are still common varieties of ambient milk. Among them, Tetra Brik has a jack and straw, while most of the Tetra Fino are not equipped with them.
In the same era, there was also a milk packaging material called Baileys that appeared in the domestic milk market. This packaging material is produced by the aseptic packaging system of the French company Bailey, and is a plastic packaging made of multi-layer black and white aseptic composite film or aluminum-plastic composite film. It can meet the requirements of maintaining milk nutrition content and milk hygiene and safety at the same time. And because it is a soft case, most brands do not leave a jack position.
As the milk consumption scene changes from home nutrition to daily beverages, more convenient and environmentally friendly milk packaging has emerged in the market and has become mainstream.
For example, the domestic house-shaped milk carton has a screw cap, which solves the problem of this ready-to-drink scene of packaged milk. Ecolean's aseptic lightweight packaging, which is more commonly used in yogurt, not only has a standing shape similar to a water bottle, but also has a tear-off design and is equipped with a straw for easy reference at any time. At present, many of the cartons of milk consumed in the Beijing market are packaged in ready-to-drink aseptic bricks, such as the screw-cap Tetra Prisma packaging, which is more in line with current consumption habits.
Analysts said that, in general, whether the milk has an outlet, with or without a straw, is not a difference between enterprises, but due to the different consumption habits and consumption scenarios in some regions, businesses have carried out more local support. For example, some northern consumers do not buy Tetra Fino's milk for ready-to-drink use, so they do not pay attention to whether there are outlets or straws. If you drink it ready-to-drink, you usually choose other packaging materials with stubs. Even if the manufacturer does not have straws, the merchants in the south will take the initiative to provide them to customers, all in order to do a good job in service and then do a good business. With the daily consumption of milk and the use of beverages, there will be packaging or services that are more suitable for the market in the future.
Text/Beijing Youth Daily reporter Zhang Xin
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